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Building Your Own Web Site? Here are Two Critical Points to Consider
First let's look at site planning. Your web site does not have to be grandiose and packed with text. Organizing the flow of your site content is more important, wasting your time agonizing over what picture or size of logo to place on the top...
GETTING YOUR OWN WEB SITE QUICKLY AND CHEAPLY
Today, it is possible to create your own Web site in minutes and at no cost. Then, when you are ready, you can get your own domain name and Web hosting service. But first, you can experiment, develop what you want to say, and put up a site with...
User Friendly Website Hints & Tips
A very wise person once said something along the lines of “the best thing about the web is that every one can become a publisher and the worst thing about the web is that everyone can become a publisher.” With the availability of so many web...
Want A Sticky Website That Sells? Forget Content!
An interesting debate is raging among copywriters, web designers and content providers about the key differences, if any, between writing copy for the web versus writing content. According to prolific copywriter Nick Usborne, a survey conducted...
Website Accessibility explained - what YOU can do
Standard society The widespread use of standards to facilitate equality is familiar in our society. Just as buildings must be designed to be accessible to everyone, so must websites be. The Internet was founded on the principles of accessibility;...
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If It's Done It's Done for: Make Your Website Part of Your Business before You Build
Make your small business website into an ongoing resource for visitors and an aid in marketing your business, products, services and people by avoiding the "Its done!" trap.
<h4>Web sites are an Ongoing Part of Business.</h4>
All too many small business owners build a web site that is considered complete once the final copy is placed. Do not stop there, if you really want to make your investment into the Web part of a profitable marketing solution, you need to ensure that people return to your site, refer it to others, and use it as a resource in their lives or businesses.
<h4>They Will Come. Well, Some Will…</h4>
If you have a site that is 'done', you will certainly get new visitors to your site from links, search engines and other marketing, but those visitors will scan through your pages, get whatever information your site has to offer, return once more to see if you have anything new to offer, find nothing new and end their relationship with your site and company. How does that increase your profits?
<h4>"But I am no Writer."</h4>
No, but you are an expert at your business, otherwise why would you have started it. You already offer information, tips, and help to your customers over the phone
and in person. In your real world of business, all sorts of people will ask you questions about your business and industry on a daily basis. It is these answers that people are looking for, write them down in a notebook or journal and then refer to it when it is time for your next update.
<h4>Keeping your Web site up to date is an Investment.</h4>
Ensuring that your web site is a constant resource and beacon for visitors requires you to sit down and write articles, provide links, resources, white papers, demonstrations and answer frequently asked questions. If you don't have the time yourself designate someone from your staff or hire a writer to put together the items that will help your targeted audience.
Great web sites are not finished. Great web sites become another part of your business. About the Author
Jay Gilmore is a Developer, Consultant, and Author who develops affordable websites and practical marketing solutions for real small businesses. Jay publishes his articles, insights and resources on Marketing, Website Development, and Small Business, whenever he is not helping clients achieve their goals.
Copyright 2005 Jay Gilmore, SmashingRed Web & Marketing. All rights reserved.
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Web Development |
This web summarizes the complete life cycle methodology for web development: planning, analysis, design, implementation, promotion, and innovation. |
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Web Development |
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Agile Web Development with Rails—Second Edition |
Dave Thomas, Mike Clark, David Heinemeier Hansson, Leon Breedt, Thomas Fuchs, Andrea Schwarz; Pragmatic Bookshelf, 2006, ISBN 0977616630. |
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When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
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Web development mistakes | 456 Berea Street |
Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
www.456bereastreet.com |
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Anil Dash: Web Development Trends for 2006 |
Here, then, is a random assortment of new web development trends to be ready ... Web Development trends 2006: Überblogger Anil Dash maakte (een paar weken ... |
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