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Bring to Life your Ideal Web Pages
Planning to create and design your own web page? What can we say but -- welcome to the web design world! Of course there are many elements to keep in mind in creating and designing your web page. Knowing these things, the next question should aptly...
Five Core Elements to a Successful Website
It seems to me that many of you who are new to building websites are having trouble figuring out exactly what makes the difference between a website that's effective and one that doesn't produce results. For example, I recently received this from a...
The Need to Have Website Design Services
In the growing internet-driven economy, your business is considered only as good quality as the website design services that you choose. Even if you are able to undercut your business competitor for half percent, it still means nothing or it is...
"Top 10 Ways For Web Designers To Find New Clients"
Given the "dotcom" bust and the global recession of the past 18 months it can be difficult for Independent Web Designers to put food on the table these days. However, the business is out there -- you just have to be a little more aggressive in...
You Too Can Have an Amazing Website
It is a well-known fact that a successful business depends greatly on how it is marketed. With an ever increasing dependence on the web, the use of a professional website is not only a necessity, but a priority. Although it is a common thought that...
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Is There Benefit to Green in Web Design?
John Deere tractors are painted green - so are encoders produced by Gurley Precision, rental equipment from Sunbelt, and metering pumps from Pulsafeeder. Many manufacturers report that they sell more products when they are painted green. Why? How could this trend impact the Internet Design Industry?
Green has a long symbolic history. In Celtic myths, the Green Man was the god of fertility. Green was a sacred color in Egyptian culture, representing hope and the joy of Spring. In the 15th century, green was the color of choice for wedding gowns because of its symbolic ties to purity and virginity.
Green has a significant psychological impact on the human mind. It is the most soothing color to the eye and can aid in the healing process. Studies have found that people who work in green environments have fewer stomach problems. Teething infants find comfort in green surroundings. When London's Blackfriar Bridge was painted green, reported suicides dropped by 34%.
The fact of the matter is that our natural environment, when it has not been polluted, is saturated with the color green. Green makes things appear natural, fresh, and ecologically beneficial.
When equipment is painted green in an industrial environment, the illusion of safety and normalcy is fostered. People in
this unnatural environment tend to have the sense that things around them are clean and that their personal health is not at risk.
The psychological impact of the color green can be applied to advertising, corporate identity, and electronic media.
At the time of this writing, the vast majority of industrial Web sites are designed in shades of gray, blue, and brown. This is partly due to the fact that the featured products are also those colors. Industrial manufacturers trying to boost their revenue through Internet sales and marketing may find that implementing green in their Web sites could be helpful.
If your potential e-business customer is sitting in an an unnatural environment, whether an office cubicle or on an assembly line, give them something soothing to look at. Why not use some green in your design?
About the Author
Jake Gorst is a writer, fiml maker, and president of Exploded View (http://www.explodedview.tv), a new media advertising and design company. He also is a frequent contributor to various trade publications on topics related to Web site and architectural design psychology and trends. Previously, Gorst served as Vice President and Chief Creative Officer for E-Media Publishing, Ltd. and as an Internet content developer for Citibank and other Long Island based corporations.
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