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Business Web Site Content Strategy
Your content helps you get in search engines, speak to visitors, and ultimately get visitors to buy, contact you, or follow a link. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and...
Creative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can...
Printing Your Website the Right Way
There are so many techniques and methods available to create a user friendly website. The first one is by using a server side routine or print stylesheets. The print version may strip out images and navigation that lose their meaning on the printed...
Ten Basic Steps for Building a Web Site that Works
Assemble a Web site development plan that is integrated with your overall marketing processes. The content should be consistent with offline materials; the graphics/images don't have to be identical with traditional media, but should be...
The 4 Deadly Sins of Business Web Design
1. Designing a site with large slow loading pictures and fancy flash presentations. 99% of people surfing the internet are looking for information quickly. When you place large fancy pictures, midi music, and slow loading flash presentations...
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Mobile Accessibility - Your website in the year 2005
Throughout 2004 the number of web enabled portable devices boomed. By “portable devices" I mean PDAs and smart phones. What does this mean for you? Well it depends whether or not you care about your visitors’ experience - you build your website for visitors so you really should!
Nokia, Vodafone, Microsoft and others have already applied to ICANN for the new TLD (Top Level Domain) .mobi. If the new TLD is accepted not only will this create hundreds more “domain for sale” sites but it will also help mobile users find optimized pages.
When a website optimized for a desktop computer is viewed on a small screen, the horizontal scrollbars are usually stretched by the header and footer, inevitably this means the textual content area is also stretched. "Fit to screen" on Pocket PCs shrinks images on the page and attempts to display the text on one screen without horizontal scrollbars.
There is no need to create a whole new site dedicated for mobile users, as not only would that be time consuming it is also unnecessary, due to mobile browsers being able to render most code without problems. Simply make your new site with a more logical, clean appearance. You should avoid relying on drop down menus for navigation as they use “mouse over” and JavaScript which doesn’t necessarily work.
When
building your website I recommend that you use a top header with a horizontal menu underneath - preferably not made from images as the user may have selected not to view images. If you must use images for navigation remember to add alt tags. If your content area uses columns be sure that the main contents are on the left. The “fit to screen” function will move the text to the left hand side saving the visitor from having to scroll. The footer should contain a link to the top of the page in the form of an anchor tag. A link to your sitemap is important as it allows visitors to reach the information they want quickly.
Optimize your images as usual in GIF/JPEG formats. Testing your website is vital before you fully launch to the public, try viewing your site with a number of different devices. If the browser is able, use "fit to screen" and view the page without images. It doesn't have to be perfect just as long as you can easily navigate all your pages and view the content without scrolling.
About the Author
Philip Wylie is the CEO of PWnet, a company offering web solutions to all types of business. For more information visit www.pwnet.org.uk or to contact him email philip.wylie@pwnet.org.uk.
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| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
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