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This is why YOUR website isn't making you any money!
Read this report and you'll know why your website isn't
making you as much money as you want it to. The reason
isn't war, recession, or bioterrorism either. It's a
series of "garden variety" problems you can do something
about right now -- if you're serious about online success.
1) You aren't making the collection of email information
from your visitors Priority 1.
At Ford, as we all know, "Quality is Job 1." Well, on the
Web, Job 1 is collecting the email address of every single
person who visits your site. When you have it, you can MARKET
to this person and develop a long-term lucrative RELATIONSHIP.
Without it, you have NOTHING to work with. You cannot send a
newsletter ("ezine"), cannot send specials, offers, and sales
details, cannot, in fact, profit from this individual. That's
daft.
That's why you need to make collecting visitor email information
your top priority. Towards this end, click here
http://www.trafficcenter.com/properties
Take a look at the eproperties that have FLASH. Look where this
flash is placed on the page and what it's doing. Its purpose is to
collect the visitor email address. And this objective is so vital
that the most modern design techniques are employed to make sure
it happens.
2) Where do you make your money?
Take a look at most websites and things are added to the page with
no apparent rhyme or reason. This is ridiculous! As most business
people know, 20% of products/services account for 80% of revenues.
This being the case, the focus of your site should be on what makes
you the most money. Take a look at YOUR website right this minute!
Are you FOCUSING the visitor on the thing that will make you the most
profit? In other words, are you accentuating and emphasizing that
which is going to benefit you the most? I doubt it.
First, you need to select the thing you profit from the most.
Then you need to position it on your website so that what IS important
SEEMS important. Client-centered copy and design can make this
happen.
Say you're selling a service that nets you a pretty penny. Obviously
you want your visitors to know about that. Towards this end, you need
them to tell you they're interested in this. Perhaps a free report
with a catchy title is the answer, something that appeals to the visitor
and gets her to say, "Hey, I want that. I'm a prospect for what you're
selling."
Are you making this important revenue maker the central point of your
website? Or are you shunting it into a corner diminishing its value
and the likelihood that it'll pay off for you by letting visitors see
it as insignificant?
3) Benefits! Benefits! Benefits!
If you want people to respond to your website, tell them what's in
responding for them.
One major problem that the vast majority of website owners just cannot
seem to overcome is rampant egotism. It's THEIR website, so, by goodness,
it's going to be about THEM! Wrong!
If you want to SELL, you need to make it crystal clear and motivating
just what visitor get from you!
An easy way to do this is to begin each sentence with these two words:
YOU GET!
Make what people get believable, real, substantial, and motivating.
Then you'll have no problem getting people to respond.
4) Design that doesn't cut it
Too many websites look like they were designed by a kindergardner in
the dark.
Folks, the purpose of a business website is to GENERATE INQUIRIES and
MAKE SALES. That's it.
The purpose of design is to HELP YOU MAKE SALES. That's it!
Design must help
accentuate what you feel is important, that is
what makes you money.
Design must direct the eye to the email subscription form and other
information collection forms.
Design must make what IS important SEEM important.
Design must be simple, compelling, crisp, and professional. It must
assist your credibility and make people feel that, yes, you're a
worthy and reliable entity to do business with.
Conclusion
Right now millions of business people worldwide are cursing the net
for not delivering the business and profits they thought it should
when the problem isn't the Internet at all -- but predictable marketing
problems that are making it impossible for the Internet and your
website to do what they're supposed to.
Now hear this: if your website isn't delivering profits now and hasn't
delivered profits in the past, merely throwing more traffic at that
site is not the answer, that won't solve the problem.
If your site is not set up for profit -- using all the suggestions
in this report -- it cannot profit. More traffic and more time won't
solve the problem. You need to take your website in hand and make
the necessary changes to turn it into a MARKETING MACHINE and you need
to do it NOW!
If you fail to take this action, your failure is inevitable and 100%
predictable. Don't blame the web when it's your own fault that your
website isn't producing profits for you.
What To Do To Solve Your Site Problems
1) Go to http://www.trafficcenter.com/properties
This is what websites should look like. They are designed by the top
design talent on the Internet. These are people who have designed
THOUSANDS of websites for commercial purposes.
2) If you're running a small business, consultancy,
professional practice or non-profit organization,
then you can get a professionally designed Small Business
Custom Web Site from Worldprofit for under $500! For complete details,
mailto:customerservice@worldprofit.com
3) If you'd like a professional review of your website
by Dr. Jeffrey Lant, mailto:drjlant@worldprofit.com
4) Get a FREE CONSULTATION on what can be done to improve your
website. Go to http://www.trafficcenter.com/properties Click on
FREE CONSULTATION
5) Put a flash banner on your website and start getting smart about
collecting visitor email information. Remember, if you do not get
this information you have NOTHING to work with and cannot develop
the necessary and lucrative relationship with your visitor.
For assistance, mailto:customerservice@worldprofit.com
6) Subscribe to "Design Profit" Newsletter. It gives you detailed
information on achieving website design success from a commercial
perspective. Subscribe free at http://www.worldprofit.com/ezines
7) Get a copy of my best-selling book "Cash Copy: How to offer your
products and services so your prospects buy them... now!" It's a
classic 480 paged resource used by tens of thousands of businesses
worldwide who want to make money. This no-nonsense resource is
must reading for people who need to use words to motivate sales.
Go to http://www.jeffreylant.com Click on "Order Books."
8) Don't wait. A website that isn't making you money today will not
magically start making you money tomorrow. If you want profits, you
need to think like a marketer and arrange your website accordingly,
with both client-centered copy and design.
About the Author
Harvard-educated Dr. Jeffrey Lant is the internationally known
marketer and Co-Founder of Worldprofit, Inc. at
http://www.worldprofit.com
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