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Building Your Own Web Site? Here are Two Critical Points to Consider
First let's look at site planning. Your web site does not have to be grandiose and packed with text. Organizing the flow of your site content is more important, wasting your time agonizing over what picture or size of logo to place on the top...

How to Make Your Website a Big Hit
The Internet has become the leading information portal for hundreds of millions of global audiences. With this, lots of companies trust in the web’s capability to bring them lots of clients as well as bountiful sales and profits. How can this...

Should You Bother Learning HTML to build Webpages?
The most popular method to build webpages today is to use WYSIWYG (What You See Is What You Get) software. Microsoft FrontPage and Macromedia Dreamweaver are prime examples of WYSIWYG software. Both programs allow you to create webpages as...

THE WEB SITE IS NOT THE END ALL OF INTERNET MARKETING STRATEGY
The most common misconception that people has is that web sites are their end all internet marketing strategy. On the contrary a web site is merely a part of the whole marketing strategy. Proper planning and development of internet marketing...

Web Source Web Design Tips - Highlighting Free for All Links
You can use the code below to highlight your link in some free for all sites. This code will not work on all free for all sites, but if you scroll down the page and see some links already highlighted, you'll know it works. Instead of typing in...

 
Translate Your Web Site and Expand Your Market

Want to double the number of people who read
your Internet sales materials?

Try translating your web site and sales letters to reach the Web's
non-English speaking majority.

In 2001, more than half the users of the Web do not speak
English as a first language. What's more, the number of
non-English speaking newcomers is growing at a much
faster rate than the number of English speaking Internet
newcomers. However, 80% of the information on the
web is in English.

Should you make your web site available in languages
other than English? If you are interested in reaching
overseas markets and doing business with persons from
other cultures, it's almost a necessity. As one expert
pointed out, they call it the World Wide Web because
it represents international audiences.

If you are considering translating your site, consider
the following:

* If you have the language skills, you can translate
the web site yourself. The QWERTY keyboard
works for every language in the world. However, if
you are planning to translate to characters other than
those found in the Western alphabet, you will need a
phonetic map (a software application that maps the
keyboard input into characters). For example, if you
wanted to write "Tokyo" in Japanese, you would type
in TOKYOO then hit the space bar. The mapping
software would show you the two most likely
characters. If they were not what you were
looking for, you would hit the space bar again
and be shown all the options that are available to you.

*You will need an international browser. Both Navigator
and IE Explorer are available in international versions.

*Your operating system is an additional consideration.
Windows 2000 is said to support all languages using a
standard called Unicode. Apple offers language kits that
can be installed in the MAC OS. If your web site is to contain
sophisticated programming, you will also require
international developmental tools (i.e. Japanese
DreamWeaver, etc.)

*If you don't want to do your translation in-house, a
localisation company can provide your translation
services. A good localisation company will be


using
translators that not only speak the language fluently,
but also are familiar with the culture and customs
of the target market. In America, for example, you
would not use the same marketing language to
reach a twenty- year old as you would use to reach
a baby boomer. Nor would you use the same language
to market to a stay-at-home mom as you would use to
reach a career woman. Similar differences occur
within other cultures. Your translator must be familiar
with your target market's pop culture.

Translation software is an option -- and some say that
it has improved in the last couple of years. However,
remember that translation software cannot localise
to your target market the way a person familiar with
the culture can do.

*Localisation companies can also support your business
services. It is not enough to simply translate your web
site. You must be able to process the orders and service
your customers in their language.

*If your web site is going to be updated regularly,
discuss a maintenance package. Some companies
will monitor your English web site for changes, then
make corresponding modifications to your international
sites.

*Your web server could require special enablements.
Ask your web administrator for input. Localisation
companies also assist in this area. When selecting a
localisation company, look for one that asks a lot of
questions. They must thoroughly understand your
business needs before they can provide the type of
service you need. A multicultural development
company can also offer suggestions regarding the design
of your site and how it will work in different
cultures. The company might also be able to suggest
ways of modifying site architecture to save you money.

*Ask your localisation company for a weekly report on
the status of your project.

Fees will vary. Do price comparisons, but remember that
price should not be the only consideration.


About the Author

Visit June Campbell on the web for articles, a FREE ebook,
or for guides to writing business plans, business proposals,
joint venture contracts and more.
http://www.nightcats.com

 

Web Development
This web summarizes the complete life cycle methodology for web development: planning, analysis, design, implementation, promotion, and innovation.
www.december.com
 
Web Development
Professional Web site design, graphic design, and Internet development services.
webdevelopment.com
 
Web Developer's Virtual Library: Web Development Tutorials and ...
News, tutorials, and reference material focusing on technical web development topics.
www.wdvl.com
 
Open Source Web Development Tutorials - Dev Shed
Open Source web development tutorials, forums, and tools. Topics covered include PHP, Apache, mySQL, Zope, Roxen, Jserv, Zend, XML, DHTML, and Javascript.
www.devshed.com
 
WebDeveloper.com
Hello all, I am new to web development. I have an understanding of website development, but no scripting experience. I have heard of JavaScript, PHP, ...
www.webdeveloper.com
 
LevelTen Web Design | Professional Website, Flash & Graphic ...
Offers logos, web sites, multimedia presentations, and custom media. Quote form. Based in Dallas, Texas. [Requires Flash]
www.leveltendesign.com
 
Web development - Wikipedia, the free encyclopedia
For larger businesses and organizations, Web development teams can consist of ... Since the mid-1990's, Web development has been one of the fastest growing ...
en.wikipedia.org
 
Web Design - HTML XML - Web Development - Web Site Design
Web Design and HTML are all about creating a great Web site. Use Web development and Web site design to build Web sites that customers return to over and ...
webdesign.about.com
 
Agile Web Development with Rails—Second Edition
Dave Thomas, Mike Clark, David Heinemeier Hansson, Leon Breedt, Thomas Fuchs, Andrea Schwarz; Pragmatic Bookshelf, 2006, ISBN 0977616630.
www.pragmaticprogrammer.com
 
CYGAD's WebDevelopment - Welcome to CYGAD’s WebDevelopment! - The ...
CYGAD's WebDevelopment - The finest Resources for WEB-Design, WEB-Master and WEB-Developer!
www.webdev.cygad.net
 
Web Development Bookmarklets
Includes tools for viewing and testing CSS styles, viewing scripts and variables, and showing the structure of a document.
www.squarefree.com
 
SGI - Freeware - Web Development
Links to freeware web development tools, browsers, software, etc.
www.sgi.com
 
Webmonkey: The Web Developer's Resource
Resources for web site developers including how-to guides, code libararies, server technologies and authoring resources.
www.webmonkey.com
 
Web Development Tools - Web Developer's Journal
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ...
www.webdevelopersjournal.com
 
Web Developer's Handbook | CSS, Web Development, Color Tools, SEO ...
Web Developer's Handbook is a list of essential web-sites, which make the life of web developers easier. Compiled and updated by Vitaly Friedman.
www.alvit.de
 
Ceonex Web Development & Web Design - Full Service Digital ...
Web design, web development, online branding, application development and other full service business solutions focused on prospect conversion and customer ...
www.ceonex.com
 
Cayenne Web Development - web design agency, Oxfordshire, UK
Specialist web design agency based nr Banbury, Oxfordshire, offering a complete website design and development service.
www.cayenne.co.uk
 
Web development mistakes | 456 Berea Street
When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing…
www.456bereastreet.com
 
Web development mistakes | 456 Berea Street
Articles and news on web standards, accessibility, usability, and other things related to web development and web design.
www.456bereastreet.com
 
Anil Dash: Web Development Trends for 2006
Here, then, is a random assortment of new web development trends to be ready ... Web Development trends 2006: Überblogger Anil Dash maakte (een paar weken ...
www.dashes.com
 
 

 

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  • creating your first web site part 2

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