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Creating Your First Web Site, Part 2
Creating Your First Web Site, Part 2 By Lisa Maliga © 2005 In Part 1 you learned some tips about the basics of starting your site and finding a home for it, now comes the time to properly name it and get it optimized for the search engines so that...
Creative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can...
eCommerce Web Design Solutions
eCommerce web design is a lot more than just putting your company brochure on the net or adding an internet shopping cart to your existing product catalog. There are some fundamental differences between doing business online and doing business the...
Webpage Tips
As a working mother of two, I must admit that sometimes my house isn’t ready for company. Yes, you might trip over a few pairs of shoes when you walk in and you might have to wait for dinner while I dig around for some frozen pot pies and some clean...
Your Web Site - Do It Yourself? or Get Serious!
FACT: Your web site appearance can make you thousands of dollars OR it can kill your business - DEAD! Why is it so crucial? Given a choice of restaurant, which one would you enter? The one with the entrance under construction, the bizarre color...
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TRANSLATING YOUR WEB
Considering that 43% of Internet users cannot read English, translating your
web site into a foreign language is a powerful way to promote your business.
But getting your web site translated can be an expensive exercise. Rates
can vary between 0.04 US$ and 0.12 US$ per source word, depending on target
language, length and subject matter being translated.
However, translation is a must if you want to reach foreign Internet users,
who actually make up a larger slice of your target market pie.
The following is a guide on how you can translate your web pages 'for free',
or how visitors to your web site can translate your web pages themselves.
1) Finding partners
This is obviously the best solution - the optimum, using a latinism. Using
a human translator guarantees authenticity.
Luckily there are many freelance translators 'eager' to find a partner,
especially one who is a web designer. Most translators are aware that
having their own web site can enhance their business success. They will
often accept a plan for the creation or enhancement of their web site in
exchange for the translation of yours.
Before you look for a suitable partner, consider which language you would
like your web site translated into. By far, Spanish is the most widely
spoken language on the Internet. However, if your web site is
science-orientated, then translating into German is probably more effective.
I recommend you choose a freelance translator rather than go through an
agency, as freelance translators are usually less demanding.
To find a partner, browse the following newsgroups:
sci.lang.translation
sci.lang.translation.marketplace
2) Using online dictionaries
There are several web sites offering online dictionaries. Some of them
allow you to copy their dictionary interface and place it on your web page.
This is a good solution for foreign users who know English, but are not
familiar with specific technical terms.
Adding a link or links to online dictionaries, will make it easier for users
to look up certain terms and then return to your page.
Furthermore, an added feature such as an online dictionary is a great way to
increase
traffic to your site. Before adding a dictionary, consider which
languages you wish to cater for. This is important if your web site has a
lot of technical content and users need a quick and easy solution for
looking up difficult terms and concepts.
I have provided a list of web sites below that offer such a service:
http://eurodic.ip.lu/cgi-bin/edicbin/EuroDicWWW.pl
http://www.june29.com/IDP/IDPsearch.html
http://www.logos.it/dictionary/owa/old_dictionary.sp?lg=EN
http://www.langtolang.com/
http://www.allwords.com/
3) Using automated translators
In my humble opinion, using an automated translator is the absolute last
resort! An automated translator today cannot accurately or effectively
translate localised meanings, slang and grammar, but is acceptable if you
only want to give your users a general idea of your web page's content.
Having a link to an automated translation service can also increase traffic
to your web site. Unlike human translators, automated translators have the
capacity to cater for multiple languages. In short, this is an affordable,
all-round solution.
The most important developer of automated translators is surely SYSTRAN
S.A. - http://www.systransoft.com
FreeTranslation.com - http://www.freetranslation.com allows you to copy its
automated translator interface and place it on your web page.
Of course it is possible to use a combination of all of the above services -
especially when your web site is large. Have your main pages translated by
a human translator, and minor pages translated or available for translation
by an online dictionary or automated translator service.
It is strategically important that the first page users see is translated
(or a link to a translated version available). This will ensure that
foreign users will feel compelled to stay and browse your entire web site.
About the Author
Paolo Risso is the General Project Manager of a team of Spanish and Italian
free-lance translators. He is also the author of an on-line English-Italian
Technical IT Dictionary (http://www.sententiae.it/asp/search.asp).
Add our dictionary interface to your web page:
http://www.sententiae.it/link.html
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