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Create and deploy a website from start to finish!
Create and deploy a website from start to finish! Need a website for small business, church, sports team, or community but don’t know where to start? Don’t have the time or maybe even the knowledge on how to build and or publish a website? Well let...
Designing Professional Web Pages
If your Web site doesn't project a professional and polished image to your visitors, your credibility and that of your products and services will suffer. Image is everything--especially online where your competitor is only one mouse click away! ...
How not to be ripped off by your website designer.
As web designer my self, I have had the unfortunate luck of speaking to too many of my clients who have been ripped off by a web design somewhere along the line. Whether it be that the designer never really finished the website, took the deposit and...
IS YOUR WEB SITE UNFRIENDLY? Parts 5 & 6 of 9
Part 6: Feedback. You DO want people to tell you they like something? 1. Make it easy for visitors to tell you how much they enjoyed a particular item on your site by putting an email link on every page. Not everyone wants to sign a guest book,...
Spice Up Your Web Site with JavaScript
JavaScript is a scripting language designed for use within a web page and/or on a web server. It is used to create special effects within a web page. Elements such as links, images and forms can be manipulated using this powerful technology. ...
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Writing For The Web - Four Steps You Can't Ignore!
By April Ward - Internet Consultant
www.aprilward.net
©Copyright 2004 aprilward.net
If you are developing a new web site or upgrading the web site you have, you may be wondering how to get started. When I consult my clients regarding their web sites, I try to give them this little bit of advice. Spend 20 percent of your time on the design of your site and 80 percent of your time on the content.
High-quality content will help build credibility and trust between you and your customers. One thing I know for sure; there are a lot of scams on the Internet today and people have become very distrustful of what they see and read. The key to having a successful web site is to provide quality information that isn’t hype, so you can position yourself as the expert in your field.
To write good content for your web site, keep these things in mind.
1.Try to anticipate the questions and concerns your customers may have and provide answers to those questions on your web site.
2.To write customer focused copy, you must become the customer.
Let’s say that your small business sells the EZ Widget 4000 and you need to write new copy to entice your customers to purchase your new product. To write customer focused ads, try this exercise.
First Draft: “We sell the
EZ Widget 4000.”
To think like your customers, ask yourself, “So …what’s in it for me?”
Second Draft: “Our EZ Widget 4000 has seven speeds.”
“So…what’s in it for me?”
Third Draft: “With seven speeds, the EZ Widget 4000 will save you time and money, reducing your costs by up to 50%!”
BINGO! That’s the selling statement you really need! To write effective copy, you must think like your customers.
3.Long web pages are better. It’s easier for your viewers when they don’t have to wait for several pages to download.
4.Position yourself as an expert. Provide free information that your customers find valuable. This will build credibility and help establish you as a professional.
Having valuable customer focused content is the key to any successful web site, so spend the necessary time writing and rewriting your copy until it is the absolute best it can be.
About the Author
About the Author: April Ward earned a Masters in Marketing focusing her thesis project on Internet marketing. Ward teaches Internet marketing classes and has written several books including, “Web Design On A Dime” and “How To Avoid The Pitfalls Of Conducting Business Online”. Visit her web site at http://www.aprilward.net and subscribe to her free online newsletter today!
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