|
|
|
Building Customer Trust with Secure E-Commerce by VIP PowerNet Web Hosting
Whether your e-commerce operation involves selling an entire catalogue of items, a small collection of goods, or even just one product, the simple reality is that unless people buy the items for sale on your Web site, you won't make any money. And...
How to Calculate and Speed-Up the Download Time of Your Web Site
Have you ever experienced the frustration of waiting for a web site to download, then giving up and moving on to another? This is because most web users lose their attention after 10 seconds. If your site takes longer than this to load, you will be...
Should you renew with your current host? - Your website in the year 2005
Sometime during this year the chances are you're going to have to renew your hosting package. Can you be sure you’re still getting the best deal for your site? Hosting companies, as businesses, spring up all the time. This is because they are so...
Update Your Websites Content 'Automatically' 24/7 Using RSS(Real Simple Syndication) and RSS Feeds
Copyright 2005 The IWE, LLC. All Rights Reserved. Quick question... do you publish 'Articles' on a regular basis? I'm talking like on a weekly or bi-weekly basis. If so, then your in for a real treat. If you haven't heard, RSS (Real Simple...
Web Host Ethics
Okay, I've had to change web hosts half a dozen times in the last year and I've noticed a pattern. It's a very clear and simple pattern, actually a series of behaviors on the part of web hosting companies. These behaviors cause these companies to...
|
|
| |
|
|
|
|
|
|
A Little Mistake That Costs Your Website Hosting Business a Fortune
Over the last seven years, I've bought website hosting from several different companies. I noticed that the majority of webhosts make the mistake of thinking they are in the webhosting business. They only offer website hosting and, maybe domain name registration. As a marketer, I see huge missed opportunities to make more profits.
Some website hosts see these opportunities. They realize that they have gold. They have a group of clients who crave something more than hosting. What do hosting clients want? To make sales from their websites.
Knowing this, these webhosts create backend Profit Centers so they can make more money with their clients. A Profit Center is an area of your business that brings more cash to your bank account. Webhosts who bring in lots of profits offer their clients useful information, tools, software, audios and more to help their clients become successful. It doesn’t have to be difficult or labor intensive. First
ASSESS YOUR CURRENT PROFIT CENTERS
In your website hosting business, you may have these current Profit Centers:
Website hosting, of course
Domain name registration, an easy tie-in
Website design
Higher level programming services
Search Engine Optimization services
Search Engine submission services
If you don't have all of these Profit Centers, remember you don't have to provide these with in-house talent. You can joint venture with other quality businesses and get referral fees. This is a wise way to go because you don’t have the up-front investment and risk if it doesn’t sell. If a service DOES sell, you may decide to later offer it in-house.
And this is just a beginning. There are more Profit Centers your business and your clients can benefit from.
NEW PROFIT CENTER IDEAS
You can add new Profit Centers to your webhosting business. Some of them require a few hours up front, then they run automatically for months or years with minor updating. You decide how much time you want to put in. The key is to ask yourself - Does this help my clients make more sales?
Three new Profit Center Ideas are:
*An upsell on your check out page. This works because it catches them when they are already buying.
*A mini-marketing course sent by sequential autoresponder, offering solid information and products to help them achieve their website marketing and sales goals.
*A Resource
Center webpage that's available only to your clients.
Remember, each Profit Center needs to be more than just a pitch. I must warn you...
you can do all of the above and STILL fail at creating Profit Centers that go ka-ching. How?
Imagine, a man wants to get married. A friend tells him to start on the road to marriage by simply finding a nice woman and asking her for a date.
Will this work? It CAN, but you and I both know there are many factors that make a difference...
WHO he asks, WHEN he asks, HOW he asks, WHERE he asks, and WHAT he says
All this makes a difference to him (and her) and it makes a difference to you when you're building Profit Centers. Profit Centers need marketing finesse. You may remember Beta videotapes. It was a superior video format, but it failed because it wasn’t marketed as well as VHS.
CONSIDER THIS WHEN BUILDING NEW PROFIT CENTERS
WHO you make the offer to - are they a good match for the product or service? If they are not in the market for what you offer, it's very unlikely they will buy.
WHAT offer you make - will this offer make a difference for your clients or do they feel like you're pitching them for your own benefit?
WHEN you make your offer to them. Before they buy hosting? After they buy hosting? Once their site is live?
WHERE will you make the offer - on your website or in an email? Either can be successful.
WHAT will you say? This is crucial. You can have a useful product or service and still may not make sales.
What you say makes a huge difference. Use poor copywriting and people will click away from your offer like water jumping off a hot skillet. Great copywriting can inspire people to GO FIND THEIR WALLETS. That's the level of copywriting you want - compelling.
To start building your Profit Centers, test your offer on a group of clients. See if it sells, and if not, analyze why not. Edit your Profit Center until it consistently helps your clients and brings your website hosting business more money.
About the Author
Resource: Author and Marketing Specialist Raynay Valles produces New Profit Centers for website hosting businesses - upsells, mini-courses and resource pages, customized for your business and complete with proven copywriting. Just plug in and start profiting. For more information email her at webhostingprofits@jawdrop.com
|
|
|
|
|
| Web hosting, domain names and web design services by FortuneCity |
| Web hosting, domain names, web design, free web site and email address providers. We offer affordable hosting, dedicated ad-free web hosting, ... |
| www.fortunecity.com |
|
| AT&T Hosting > About AT&T Hosting.com |
| Offers shared and dedicated hosting, colocation, and ecommerce services with 24-hour technical support. |
| www.webhosting.com |
|
| Hostinginsiders.com - affordable webhosting with a free domain name |
| Hostinginsiders.com - affordable webhosting with a free domain name, prices starting at $2.95 per month paid monthly. |
| www.hostinginsiders.com |
|
| WEB HOSTING : Compare Prices, Consumer Reviews, Help, Guides ... |
| A web hosting marketplace. Also provides guides on how to start your website. |
| www.findmyhosting.com |
|
| Yahoo! Web Hosting: Everything you Need for a Professional Site |
| Offers shared web hosting services. Supports PHP and MySQL, domain name included and 24/7 toll free support. |
| smallbusiness.yahoo.com |
|
| Web Hosting Stuff - 4884 Hosting Companies User Rated & Reviewed |
| Find complete ratings and user reviews on 4884 cheap web hosting companies. Include Top 10 Best Web Hosting Chart. We search the web daily for the best ... |
| www.webhostingstuff.com |
|
| Doteasy - 100MB Free Web Hosting, Free Email, Domain Names for ... |
| Doteasy provides bannerless free web hosting free email and free support for small business and individual. |
| www.doteasy.com |
|
| Web Hosting:IX WEB HOSTING:Best Web Hosting Site:Webhosting Provider |
| Web Hosting:IX WEB HOSTING:Best Web Hosting Site:Webhosting Provider hosting site sql web best hosting web xxasdf .net add hosting site cheap canada web ... |
| www.ixwebhosting.com |
|
| WebHosting.Info - Web Hosting Information |
| Provides statistics and research data about the Web services industry. Tracks over 35000 Web hosting companies worldwide. |
| www.webhosting.info |
|
| Web Hosting by iPowerWeb |
| iPowerWeb is the web hosting leader. Providing cheap hosting with frontpage, php, stats, ecommerce and domain names support. Affordable web hosting without ... |
| www.ipowerweb.com |
|
| WebHostingTalk Forums - Web Hosting Discussion |
| A popular web hosting discussion forum. ... Discussions on all aspects of web hosting including past experiences (both negative and positive), ... |
| www.webhostingtalk.com |
|
| Affordable Virtual Webhosting Service from $8.95: Low Cost and ... |
| Affordable Unix web hosting and domain name hosting from less than $2 per domain. We are a low cost professional unix and virtual webhosting provider with ... |
| www.active-venture.com |
|
| Webhosting.net - unmatched service and support for your business ... |
| Webhosting.net provides E-Commerce web hosting services Co-Location and Dediciated servers. |
| www.webhosting.net |
|
| Netfirms - Web Hosting, Domain Names and E-commerce for Small Business |
| 25Mb with unlimited hits on a clustered web hosting platform. Banner ad required on each page; user ads are permitted. FTP uploads. Email forwarding. |
| www.netfirms.com |
|
| Web Hosting, Dedicated Servers, Web Design Services |
| Hostway provides web hosting, domain name registration, web design, weblog tools and web site marketing on shared or dedicated servers for small business ... |
| www.hostway.com |
|
| Web Host Directory: The best free source of web hosting services ... |
| Web Host Directory: Your best free source of web hosting services, featuring more Web Hosts details than ANY other Web Host Directory, along with powerful ... |
| www.webhostdir.com |
|
| Affordable, full service web hosting packages. |
| Affordable, full service web hosting packages. ... I always refer folks to Go Daddy if they are in the market for a web hosting service. You guys are great! ... |
| https: |
|
| Web hosting service - Wikipedia, the free encyclopedia |
| A web hosting service is a type of Internet hosting service that allows ... Shared web hosting service: one's Web site is placed on the same server as many ... |
| en.wikipedia.org |
|
| Free Webspace and Free Web Hosting Services |
| directory to compare free webhosting service providers with reviews and searchable database of about 500 free web space hosts to find free hosting of ... |
| www.free-webhosts.com |
|
| Search and Find Web Hosting at HostSearch.com |
| News, articles, and a searchable database of web hosting providers. |
| www.hostsearch.com |
|
|