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Do You Know What Your Website Visitors Are REALLY Looking For?
Through the last few years I've tried many solutions to a nagging problem... how to let visitors easily search through my website. Each time I'd try a new service, script or software program I'd run into a problem. Either the searching was too slow,...
Free Web Hosting Tips
by Sebastian Ghiurca With the wealth of free web hosting offers it's sometimes hard to decide which provider fits you. This article is meant to underline a few aspects you should keep in mind when choosing such a service. 1. The reliability of the...
How Multiple Server Hosting impacts your web site's uptime
How Multiple Server Hosting impacts your website's uptime by: Godfrey E. Heron This article describes the technology behind multiple server hosting and how you may utilize it to maximize your site's security and uptime. Hosting of websites has...
Top 10 Ways For Web Designers To Find New Clients
TOP 10 WAYS FOR WEB DESIGNERS TO FIND NEW CLIENTS (c) Copyright 2002 by Tom Mulkern Given the “dotcom” bust and the global recession of the past 18 months it can be difficult for Independent Web Designers to put food on the table these days....
Web Hosting Center CEO
5 Web Hosting Tips for '05
By Tony Tebano
Are you planning your web hosting needs for 2005? Then it's a great time for your company to consider the following tips for a successful year of hosting! By following these simple steps, you can not only...
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How to Analyze Your Web Site Traffic (Part 3)
How to Analyze Your Web Site Traffic (Part 3 of a 3 Part Series)
Copyright 2002 by Herman Drost
In Part 2 of this series, we discussed some of the ways to
track your web site visitors. Now we will take a look at:
4. Web Traffic Analysis Software
These are programs that analyze your server logs and then create
traffic reports accordingly. The quality of the reports generated
will depend on what software you actually use. Some log analyzers
are free and come preinstalled on many hosting accounts, while
others can cost a good deal of money.
Examples:
Webalizer (http://www.webalizer.com)
WebTrends (http://www.webtrends.com)
Webalizer (free)
The Webalizer is a fast, FREE, web server log file analysis
program which produces usage statistics in HTML format
for viewing with a standard web browser. The results are
presented in both columnar and graphical format, which
facilitates interpretation. Yearly, monthly, daily and hourly
usage statistics are presented, along with the ability to
display usage by site, URL, referrer, user agent (browser),
search string, entry/exit page, username and country.
Here's an example of the Web Usage Statistics:
http://www.webalizer.com/sample/index.html
WebTrends ($495)
The Web Trends Analyzer produces essential reports on
web site visitor patterns, referring sites, visitor paths and
demographics. You can learn, for example, which sites
and keyword
searches have referred the largest number of
visitors to your site.
It presents data, detailed and in-depth, in an organized and
concise tabular format with full-color graphs.
This Log Analyzer is priced at $495 and is licensed for a single
web server hosting content with a maximum of 50 domains.
Here's a sample of the web usage statistics:
http://download.netiq.com/Library/SampleReports/
WAS_LA_Complete/complete.HTM
Conclusion:
Web traffic statistics provide very valuable information about
your web site. You can make better marketing decisions
through them telling you:
Which Web pages are most popular and which are least used.
Who is visiting your Web site.
Which Web browsers to optimize your Web pages for.
Which Web search engines are most useful to you,
and which are the least useful.
Where errors or bad links may be occurring in your Web pages.
By analyzing your web traffic, you can determine what marketing
strategies are successful. You can then change them as
necessary, to boost the sales or services from your site.
About the Author
Herman Drost is a Certified Web Site Designer (CIW), owner and
author of iSiteBuild.com
Affordable Hosting, Site Design and Promotion Packages
http://www.isitebuild.com
Subscribe to his “Marketing Tips” newsletter for more original
articles. mailto:subscribe@isitebuild.com. Read more of his
in-depth articles at: www.isitebuild.com/articles
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