|
Four Ways To Make Your Web Copy SELL!
Is your web site getting visitors, but not selling anything? It's the most common problem on the Internet. If you check your web site statistics, you'll notice dozens, hundreds, even thousands of visitors stopping at your site, pausing for a...
The importance of ‘keeping the customer satisfied’ in the Web Hosting industry
The web hosting industry is one of the most competitive industries on the Internet today. Web hosts are constantly thinking of new advertising campaigns in the hope of attracting more interest to their company; and, hence to attract more...
Top 10 Ways For Web Designers To Find New Clients
TOP 10 WAYS FOR WEB DESIGNERS TO FIND NEW CLIENTS (c) Copyright 2002 by Tom Mulkern Given the “dotcom” bust and the global recession of the past 18 months it can be difficult for Independent Web Designers to put food on the table these days....
Webxites and Search Engine Marketing
If you don't have a well designed business Web site then you are missing out on a large segment of potential customers. Much like your business cards and other promotional material, your Web site has a significant impact on how you and your business...
What is a web host reseller account?
What is a web host reseller account? You’re the webmaster of more than one website. You design websites for clients. Your business needs more than one site. Is a web host reseller account for you? A web host reseller account is a web...
|
|
| |
|
|
|
|
|
|
PLAN to SUCCEED with the right WEB STRATEGY
Its amazing how often I hear prospects and even clients complain about ineffective websites done by other webmasters. In very few of these cases is it the webmasters fault...most of the time the client didn't have a web strategy in place so that they could guarantee their success with the right tools. Usually when they get to us, they've already invested thousands of dollars on a website that doesn't DO anything for them, they're looking for a quick solution and little to no costs for the repairs. If they came to us BEFORE getting involved with their web designers they would save themselves a whole lot of grief and a lot of money.
So, I'm going to help set the record straight for business owners who need a website that gets results...
Set Objectives: Know what you expect your site to do for you in as much detail as possible. (How many "unique visitors" do you want each month? How many return visitors do you want each month? What kind of action do you want them to take? Do you want them to join your blog? Do you want them to register for your newsletter? Do you want them to join your affiliate program? Or do you want them to make a minimum purchase? Or contribute to an overall revenue amount of $XXXXX.00/month?)
Know who your targeting: Be very specific. Are they geographically confined? Are they computer savvy? Will they require a site with minimal bells and whistles? Do they surf the web frequently? Or are they more of the on-the-go types? Where are they most concentrated (what's the easiest way to get to them)? What are their primary needs?
Know the competition: Who else is offering what you do? Of them, who is targeting the same market in the same geographical area? How are they doing it? Is it working? (Ask the market if you don't know)
Know your competitive advantage: Figure our your Features, Advantages and Benefits - then define your UNIQUE SELLING PROPOSITION. This USP is what differs you from the competition and makes you more attractive to your target market.
Research web strategies that can
help you meet your objectives: www.sitepronews.com has 4 years of archived newsletters and www.goarticles.com should too. Through these newsletters or a web strategist you should be able to determine what strategies are available to you that would work best towards meeting your goals.
Compare your strategies with your budget: Just because you need it, doesn't always mean you have to pay top dollar for it (although some bottom dollar options can come with great stress). Just make sure you know your alternatives. *Be forewarned that prices in web tools (including domains, hosting, auto responders and shopping carts) range all across the board. Some things are worth paying for and some things are not. Make a list of 5 options (including FAB's and pricing) for each strategy you need to implement.
Bring this plan to your web designer and ask them if they are qualified to meet your needs: (Make sure you have your list of options (and prices) handy so that you can verify their level of knowledge in the areas you need most). Research other designers at the same time. Get at least three quotes and take them to someone who knows what they are doing - even if you have to spend money on their feedback - it might be a gigantic favor to you in the end.
Now that you are armed with a great plan - your web designer can make room for future strategies that you INTEND to implement and your web marketer (sometimes the same person) can ensure that you are optimized to the max (regularly) for the influx of traffic you need to make the site WORK for YOU (not the reverse)!
Remember, there is NO reason your website shouldn't make you money!
About the Author
Cijaye DePradine is the principal Strategic Consultant and Publicist with Cijaye Creative, Vancouver, B.C. (http://www.cijayecreative.com). Cijaye is also the author of PROJECT jumpSTART - A planning template for YOUR Marketing success (http://www.jumpstartexperience.com). Sign up for more great articles just like this one at: http://cijayecreative.com/lists/?p=subscribe&id=5
|
|
|
|
|
| Web hosting, domain names and web design services by FortuneCity |
| Web hosting, domain names, web design, free web site and email address providers. We offer affordable hosting, dedicated ad-free web hosting, ... |
| www.fortunecity.com |
|
| AT&T Hosting > About AT&T Hosting.com |
| Offers shared and dedicated hosting, colocation, and ecommerce services with 24-hour technical support. |
| www.webhosting.com |
|
| Hostinginsiders.com - affordable webhosting with a free domain name |
| Hostinginsiders.com - affordable webhosting with a free domain name, prices starting at $2.95 per month paid monthly. |
| www.hostinginsiders.com |
|
| WEB HOSTING : Compare Prices, Consumer Reviews, Help, Guides ... |
| A web hosting marketplace. Also provides guides on how to start your website. |
| www.findmyhosting.com |
|
| Yahoo! Web Hosting: Everything you Need for a Professional Site |
| Offers shared web hosting services. Supports PHP and MySQL, domain name included and 24/7 toll free support. |
| smallbusiness.yahoo.com |
|
| Web Hosting Stuff - 4884 Hosting Companies User Rated & Reviewed |
| Find complete ratings and user reviews on 4884 cheap web hosting companies. Include Top 10 Best Web Hosting Chart. We search the web daily for the best ... |
| www.webhostingstuff.com |
|
| Doteasy - 100MB Free Web Hosting, Free Email, Domain Names for ... |
| Doteasy provides bannerless free web hosting free email and free support for small business and individual. |
| www.doteasy.com |
|
| Web Hosting:IX WEB HOSTING:Best Web Hosting Site:Webhosting Provider |
| Web Hosting:IX WEB HOSTING:Best Web Hosting Site:Webhosting Provider hosting site sql web best hosting web xxasdf .net add hosting site cheap canada web ... |
| www.ixwebhosting.com |
|
| WebHosting.Info - Web Hosting Information |
| Provides statistics and research data about the Web services industry. Tracks over 35000 Web hosting companies worldwide. |
| www.webhosting.info |
|
| Web Hosting by iPowerWeb |
| iPowerWeb is the web hosting leader. Providing cheap hosting with frontpage, php, stats, ecommerce and domain names support. Affordable web hosting without ... |
| www.ipowerweb.com |
|
| WebHostingTalk Forums - Web Hosting Discussion |
| A popular web hosting discussion forum. ... Discussions on all aspects of web hosting including past experiences (both negative and positive), ... |
| www.webhostingtalk.com |
|
| Affordable Virtual Webhosting Service from $8.95: Low Cost and ... |
| Affordable Unix web hosting and domain name hosting from less than $2 per domain. We are a low cost professional unix and virtual webhosting provider with ... |
| www.active-venture.com |
|
| Webhosting.net - unmatched service and support for your business ... |
| Webhosting.net provides E-Commerce web hosting services Co-Location and Dediciated servers. |
| www.webhosting.net |
|
| Netfirms - Web Hosting, Domain Names and E-commerce for Small Business |
| 25Mb with unlimited hits on a clustered web hosting platform. Banner ad required on each page; user ads are permitted. FTP uploads. Email forwarding. |
| www.netfirms.com |
|
| Web Hosting, Dedicated Servers, Web Design Services |
| Hostway provides web hosting, domain name registration, web design, weblog tools and web site marketing on shared or dedicated servers for small business ... |
| www.hostway.com |
|
| Web Host Directory: The best free source of web hosting services ... |
| Web Host Directory: Your best free source of web hosting services, featuring more Web Hosts details than ANY other Web Host Directory, along with powerful ... |
| www.webhostdir.com |
|
| Affordable, full service web hosting packages. |
| Affordable, full service web hosting packages. ... I always refer folks to Go Daddy if they are in the market for a web hosting service. You guys are great! ... |
| https: |
|
| Web hosting service - Wikipedia, the free encyclopedia |
| A web hosting service is a type of Internet hosting service that allows ... Shared web hosting service: one's Web site is placed on the same server as many ... |
| en.wikipedia.org |
|
| Free Webspace and Free Web Hosting Services |
| directory to compare free webhosting service providers with reviews and searchable database of about 500 free web space hosts to find free hosting of ... |
| www.free-webhosts.com |
|
| Search and Find Web Hosting at HostSearch.com |
| News, articles, and a searchable database of web hosting providers. |
| www.hostsearch.com |
|