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Wearing Many Hats as a Web Site Owner

If you've run a Web site for very long, no doubt you've
discovered that the process of actually building your
site is only the beginning of your challenge in creating
a successful Web business.

It takes a lot more than knowledge of HTML to get a
successful site up and running. Veteran site owners eventually
become aware of the fact that one must excel in a number of areas
in order to earn a living on the Net.

These include:

1. You must be familiar with at least the basics of HTML and
other aspects of page building.

2. Additionally, it's important to learn the nuances of the
various search engines out there and to become familiar with
how to give your site the best exposure possible through them.

3. You must also become familiar with the Web's various revenue
opportunities and learn how to properly implement them on your
site, as well as get the most bang for your buck.

And all of this is only the tip of the iceberg when it comes to
running a Web business. Depending on the format of your site,
you may also have to learn specialized tasks, ranging from how to
ensure that you have a stable hosting environment to learning how
to set up and run a database.

As time goes on, it can all seem quite overwhelming. A successful
Web site owner must indeed learn to be a jack of all trades.
I'm often asked by fellow site owners for tips and advice on how
one can juggle so many duties successfully.

It's been my experience over the years, that it's best to not try
to do everything yourself, once your site is up and going and well
established. Over the years, I've developed numerous relationships
with other Webmasters, each of whom typically excels in one area
of expertise. In effect, my colleagues and I have built up a common
pool of knowledge that we share among ourselves.

These days, I'm much more likely to farm out a given specialized
task to someone who excels in that area, rather than try to stumble
through the process myself.

It's a far cry from 1995, when I first set up shop on the Web. In
those days, I did everything myself: from writing the HTML to installing
CGI scripts to creating my own custom graphic images, etc.

So the question remains: how many hats should a Web site owner try
to wear? I think the answer lies in how far along you are in the
development of your Web business.

If you only recently started a Web site, I think it's important to
do everything yourself initially. You should become familiar with
at least the basics of every aspect of Webmastering. Even if you're
planning to farm out such work eventually, it's important for you to
at least know the basics, at the outset. It'll save you a great deal
of grief, over


the long term.

This holds true, even if you have a budget and you plan to pay to
have work, such as HTML coding, done on a commercial basis.
If you know at least the basics of a given task, you're likely going
to get more bang for your buck if you pay to have someone else do it.
If the process of coding HTML (or any other aspect of Webmastering)
is a complete mystery to you, then you leave yourself wide open to
getting a poor deal, if you're paying someone to do it.

The analogy is the same as if you take your car into a garage to get
it repaired. If you're reasonably knowledgeable about the basics of auto
maintenance, the odds increase that you'll get the repair job done right,
and for a fair price.

At the same time, you should work hard to build up relationships with
other Web site owners (preferably those who are roughly at the same stage of
development with their sites as you are). As time goes on, you can
share tips and advice and even specialized tasks.

If you try your hand at all aspects of running a Web site, then in time,
you'll inevitably discover which tasks that you have a knack for.
In my case, I discovered early on that my HTML and programming skills
were mediocre---but that I had a talent for writing copy, site layout and
site promotion.

These days, I rarely write raw HTML code any more. I farm that work out to my
colleagues who are HTML gurus. In return, I can offer them my help in
tasks in the areas that I do well in.

On the other hand, I know enough about the basics of HTML to where I
can go in and make tweaks and adjustments to a page, if need be.

The bottom line is: if you want to succeed as a Web site owner, then
it's important to learn the basics of all aspects of running a site
early on.

Then, as time goes on, you can work to develop a network
of friends and colleagues that you can share tasks and projects with,
as your site grows and develops. And you'll be in much better shape
to protect yourself from being scammed if you decide to pay someone
to do Webmaster-related tasks for you.

Equally crucially, you'll know at least enough about the basics of
various Webmaster tasks that, in a pinch, you'll be able to jump in
yourself and tweak or fix things in a pinch, instead of having to rely
on someone else to get a crucial project done quickly.

About the Author

Marc McDonald is a former journalist and editor with the Fort
Worth Star-Telegram and the creator of TheFreeSite.com
as well as several other popular Web sites that have received
extensive media exposure from CNN's "Headline News," the BBC,
Fox News, ZDTV, CBS Radio, the Washington Post, and many more.
Visit the TheFreeSite.com at: http://www.thefreesite.com

 

Web hosting, domain names and web design services by FortuneCity
Web hosting, domain names, web design, free web site and email address providers. We offer affordable hosting, dedicated ad-free web hosting, ...
www.fortunecity.com
 
AT&T Hosting > About AT&T Hosting.com
Offers shared and dedicated hosting, colocation, and ecommerce services with 24-hour technical support.
www.webhosting.com
 
Hostinginsiders.com - affordable webhosting with a free domain name
Hostinginsiders.com - affordable webhosting with a free domain name, prices starting at $2.95 per month paid monthly.
www.hostinginsiders.com
 
WEB HOSTING : Compare Prices, Consumer Reviews, Help, Guides ...
A web hosting marketplace. Also provides guides on how to start your website.
www.findmyhosting.com
 
Yahoo! Web Hosting: Everything you Need for a Professional Site
Offers shared web hosting services. Supports PHP and MySQL, domain name included and 24/7 toll free support.
smallbusiness.yahoo.com
 
Web Hosting Stuff - 4884 Hosting Companies User Rated & Reviewed
Find complete ratings and user reviews on 4884 cheap web hosting companies. Include Top 10 Best Web Hosting Chart. We search the web daily for the best ...
www.webhostingstuff.com
 
Doteasy - 100MB Free Web Hosting, Free Email, Domain Names for ...
Doteasy provides bannerless free web hosting free email and free support for small business and individual.
www.doteasy.com
 
Web Hosting:IX WEB HOSTING:Best Web Hosting Site:Webhosting Provider
Web Hosting:IX WEB HOSTING:Best Web Hosting Site:Webhosting Provider hosting site sql web best hosting web xxasdf .net add hosting site cheap canada web ...
www.ixwebhosting.com
 
WebHosting.Info - Web Hosting Information
Provides statistics and research data about the Web services industry. Tracks over 35000 Web hosting companies worldwide.
www.webhosting.info
 
Web Hosting by iPowerWeb
iPowerWeb is the web hosting leader. Providing cheap hosting with frontpage, php, stats, ecommerce and domain names support. Affordable web hosting without ...
www.ipowerweb.com
 
WebHostingTalk Forums - Web Hosting Discussion
A popular web hosting discussion forum. ... Discussions on all aspects of web hosting including past experiences (both negative and positive), ...
www.webhostingtalk.com
 
Affordable Virtual Webhosting Service from $8.95: Low Cost and ...
Affordable Unix web hosting and domain name hosting from less than $2 per domain. We are a low cost professional unix and virtual webhosting provider with ...
www.active-venture.com
 
Webhosting.net - unmatched service and support for your business ...
Webhosting.net provides E-Commerce web hosting services Co-Location and Dediciated servers.
www.webhosting.net
 
Netfirms - Web Hosting, Domain Names and E-commerce for Small Business
25Mb with unlimited hits on a clustered web hosting platform. Banner ad required on each page; user ads are permitted. FTP uploads. Email forwarding.
www.netfirms.com
 
Web Hosting, Dedicated Servers, Web Design Services
Hostway provides web hosting, domain name registration, web design, weblog tools and web site marketing on shared or dedicated servers for small business ...
www.hostway.com
 
Web Host Directory: The best free source of web hosting services ...
Web Host Directory: Your best free source of web hosting services, featuring more Web Hosts details than ANY other Web Host Directory, along with powerful ...
www.webhostdir.com
 
Affordable, full service web hosting packages.
Affordable, full service web hosting packages. ... I always refer folks to Go Daddy if they are in the market for a web hosting service. You guys are great! ...
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Web hosting service - Wikipedia, the free encyclopedia
A web hosting service is a type of Internet hosting service that allows ... Shared web hosting service: one's Web site is placed on the same server as many ...
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Free Webspace and Free Web Hosting Services
directory to compare free webhosting service providers with reviews and searchable database of about 500 free web space hosts to find free hosting of ...
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Search and Find Web Hosting at HostSearch.com
News, articles, and a searchable database of web hosting providers.
www.hostsearch.com
 
 

 

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