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Evaulating Web Site Performance
Evaulating Web Site Performance
By: William R. Nabaza of www.Nabaza.com
Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined...
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If you don't have a well designed business Web site then you are missing out on a large segment of potential customers. Much like your business cards and other promotional material, your Web site has a significant impact on how you and your business...
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Web Site Maintenance
There are many things that all webmasters must do on a regular basis to
ensure that their web sites remain useful and functional. Some of the
tasks you should be performing are listed below.
Promote
You must promote your web site constantly. Every single day you should
do something, anything, which attempts to get people to your site. This
is extraordinarily critical in order to ensure that people continue to
visit your site day after day. The "Advertising" section describes many
of the techniques that you can use to get your site noticed.
Advertising - http://www.internet-tips.net/Advertising/Advertising.htm
Check your links
Another task that must be performed on a regular basis is checking for
"link rot". This is the tendency for broken links to appear all over a
site. It is most common with external links (sites move, are abandoned
or are modified all of the time) but can occur occasionally with
internal links.
Link Rot - http://www.internet-tips.net/Webmaster/maintlinkrot.htm
Change Your Site
People expect sites on the web to be constantly changing. If your site
is static and unchanging there is no reason for someone to come back
again - after all, they've already seen it so why return? One major way
to get them to come back is to change the content constantly and to be
sure that your visitors know it is changing.
Monitor Your Site
Subscribe to a service which checks your site on a regular basis. This
is important, as if your site is constantly "bouncing" you will find it
being removed from search engines and your visitor levels will drop.
Review Your Statistics
A task you should be performing on a regular basis is to review your
statistics. At a minimum, you should check your page counts to be sure
that your site is being viewed. At best, you need to know where people
are coming from, which browsers they are using and what they visited
while they were at your site. A webmaster who does not have access to
statistics is a crippled webmaster who has no idea how effectively his
website is performing.
Statistics -
http://www.internet-tips.net/Webmaster/Statistics.htm
Publish A Newsletter
I firmly believe that all webmasters who maintain sites of any
significance (a reasonable amount of content) should regularly publish a
newsletter. This allows interested visitors to be updated on events and
new materials published on the site, and gives the webmaster a method
for communicating with his audience at will.
Ezines - http://www.internet-tips.net/Ezines/index.htm
Stay Up-to-Date
All webmasters need to stay up-to-date on new technologies which they
can use to improve their web site. In addition, getting certified,
joining organizations, continuing their education and attending
conventions is essential to staying current and active.
Certifications - http://www.internet-tips.net/Misc/Certifications.htm
Organizations - http://www.internet-tips.net/Misc/organizations.htm
Education - http://www.internet-tips.net/Misc/education.htm
Review Your Site
Occasionally review your site. When you look over a page, check your
grammar, spelling and accuracy. Remember that as time progresses your
articles may become stale, so be sure and recheck your conclusions and
facts. What may have been true when you wrote the article last year is
not necessarily true or important anymore.
Check Your Site's Security
Learn as much as you can about web site security, and ensure that, to
the best of your abilities and knowledge, that your site is secure. This
ensures that your customers (if any) and visitors information remains
confidential and safe. It also protects you and your web host from harm.
Protect Your Visitor's Privacy
Post a privacy policy and adhere to it without exception. Review your
practices occasionally against your policy to ensure you are following
it to the letter.
About the Author
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm
Daily Tips: mailto:internet-tips@GetResponse.com
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