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A NEW KIND OF DÉJÀ VU – PARIS ARRIVES IN CABO
Ever had the feeling that you've been somewhere before? Well, even if you've never been to the French Riviera Restaurant in Los Cabos, the experience will leave you with a new kind of déjà vu, one that makes you wish you had been there before. The...
Class On Glass
You need to understand I am a person who has sipped more than his share of wine from a rough, dishwasher-scratched Duralex ("Made in France") glass, a glass with all the elegance of a Mason jar. I own fancy stemware for serious tastings, but...
Healthy Seafood Recipe
I try to have a bit of laugh along the way so, humour me try to laugh at my jokes I think they're funny  and most of all have a great time, and lets start cooking. If you have any questions or you would like some advice on what is good...
Introduction to Italian Wine
Each year, it is not uncommon for Italy to find itself at the top of a number of wine-related lists, not the least of which ranks it as the largest producer, exporter and consumer of wine in the world. This fact is all the more impressive when...
Sauces for Quick Gourmet Cooking
The saying goes that "The French have a hundred sauces to disguise a few foods - and the Americans have a hundred foods disguised only by white sauce!" It is true that many great gourmet dishes involve a special sauce, which used to take hours to...
 
Marketing wine on the Internet

The Australian Wine industry is experiencing a tough time as oversupply of product is creating downward pressure on prices. Large producers have had their well publicised problems, leading to merger and takeover activity. Small and medium producers are feeling the pinch.
Over the past twelve months I have discussed internet marketing with quite a number of smaller winery operators. The overwhelming experience seems to be "We have a web site but it doesn't generate any sales."
This experience mirrors that of other small business where the overwhelming majority fail to get significant benefit from their Internet presence. During the research I conducted as background to developing my own website I have visited several hundred wine related sites. It is not hard to see why they are not succeeding in generating sales.
Despite this gloomy record I feel that the Internet has lots to offer small to medium wineries in their marketing efforts. Some people are making sales through the internet: the challenge for the others is to get their sites going.
Small and medium wineries have several advantages that they can exploit to enhance their sales. Many are growing alternative varieties, and thus have a natural point of difference to build their marketing around.
Tourism is a booming industry and wine is an integral part of the tourist experience in most regions. An intelligent and integrated approach can exploit powerful marketing synergies.
For several reasons the Australian wine industry stands to reap great benefits from the internet, at least for those who are able to use it effectively.
My optimism is based on several emerging trends
1. There is obviously a much greater volume of wine being produced, both by the big wineries and the plethora of small and medium producers, new


and old. The success the export trade has thus far kept problems of oversupply to a minimum, but the environment for marketing Australian wine is certainly becoming much more competitive.
2. There is increased diversity in the wine produced in Australia. New varieties have been introduced into emerging regions, the Rhone varieties into the Nagambie Lakes region and the Italian varieties into the King Valley, to name just the more prominent.
3. A growing number of consumers are looking for something new. There is a limit to how many marginally different chardonnays or shirazes they can drink and still remain interested.
4. Wine consumers are faced with more choice which is driving a thirst for knowledge about new wine experiences.
5. The Internet is primarily an information distributing medium, and consumers seek information about wine more than most other products
6. E-commerce is growing as more consumers are becoming comfortable with the internet. Warning! There is much more to e-commerce than having a website with attractive graphics. Too many businesses are overspending and underacheiving on the internet.
7. There is still a wide gap between those are producing something new and those who want to find something new.

Like any transforming technology the effects of the internet will take many years to unfold. There are hundreds of lessons still to be learnt. But with persistence, some Australian wineries will gain great benefits from marketing their wine on the web.

About the author:

Darby Higgs is an expert on alternative grape varieties and the wines made from them in Australia. He is webmaster of Vinodiversity at http://www.vinodiversity.com

 

Wine&Spirits Magazine
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Krones AG - Home - Branches - Wine, Sparkling Wine, Spirits
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Content Menu
  • 10 great wine tasting tips

  • 16 quick tips for eating at restaurants or work

  • 4000 year old secrets of green tea

  • aging gracefully

  • all about entertaining with food and wine

  • american fast food restaurants

  • and you thought coffee was bad for you

  • an idiots guide to wine tasting

  • an introduction to wine

  • australian bbq recipes

  • australian wines

  • australia is more than jacobs creek

  • autumn cooking great fall recipes and tips

  • a beginners guide to chinese cookery

  • a guide to gourmet coffee

  • a guide to wine racks

  • a perfect cup of coffee

  • bakers racks add flair and style to your kitchen

  • barbeque grilling has reached a whole new dimension

  • barbequing a fun and convenient way to make dinner

  • basque cuisine

  • beer and food pairings

  • blended and varietal wines

  • blue cheese omnivorous

  • braised fish in soy sauce hong shao yu

  • braised garlic short ribs with a red wine tomato sauce

  • build your own wine rack in an afternoon

  • buying wine how to read a wine label

  • buy fine wine at great prices a strategy

  • champagne wine

  • change your diet and eat the mediterranean way

  • cheese explore a new taste

  • chicken breasts with spicy rub

  • chicken with white wine pasta

  • chilean wine history and style

  • chinese dumplings on chinese new year

  • chocolate is good for you

  • choosing a wine gift basket

  • choosing wine on a first date

  • choosing wine to match food

  • christmas recipes main dishes no 9 of 12 duck with cardamom sauce

  • class on glass

  • coffee characteristics and how it helps you choose the perfect coffee for you

  • coffee everything you need to know from arabica to zanzibar

  • coffee is it getting too complicated

  • coffee with class

  • come home to comfort food

  • corks for wine

  • creating the perfect foam

  • cuban thanksgiving from our latin table

  • cucumber pork soup

  • delicoious swordfish

  • determining if a wine is spoiled

  • do you know these little known facts about tuscany wines

  • easy summer salads lighter foods for a brighter summer

  • ediths cake that thrilled the french

  • emu the natural alternativee for the backyard grill

  • enjoy colorado wines

  • enjoy your favorite winebut with some rules

  • experience the joy of eating at a restaurant

  • fall for outdoor entertaining this autumn

  • family life or wine for christmas dy

  • fantastic fruit

  • fine dining at the ark of las vegas lutece and tsunami asian grill

  • fondue 101 how to make cheese fondue

  • foods to avoid that cause bad breath

  • food and drink what to expect in costa rica

  • food and wine choice advice from an expert wine taster

  • formula for successful wedding party

  • french wine

  • french wine laws

  • fresh fare from the food isle ireland

  • from prix fixe to cold tea a glossary of popular and obscure restaurant terms

  • german wine the new commodity on the american market

  • get to grips with your wines

  • gift of the month clubs the lazy mans guide to gift giving

  • give a fondue party

  • gourmet a defining moment

  • gourmet centerpieces

  • gourmet coffee beans a brief overview

  • gourmet goodies

  • gourmet sauces rubs and marinades give your bbq a gourmet kick

  • grigio or gris this is a great white wine

  • grilled scallops with ginger lime sauce

  • guide to buying wine glasses

  • guide to tasting wine

  • hans is author of steaks seafood and

  • have a wine and cheese shower or party

  • have you bought your first case of wine yet

  • healthy fondue a guide to making broth and hot oil fondues

  • healthy seafood recipe

  • health benefits of tea

  • helens homemade fishcakes recipe

  • helens pan fried seabass

  • history of hawaiian coffee

  • history of the mendocino county wine industry

  • holiday cookie exchange

  • homemade christmas gifts from the kitchen make your own holiday gift baskets

  • honey dijon glazed ribs

  • hosting a wine party

  • hosting a wine tasting party

  • hot fun in the summertime

  • how sparkling wine is made

  • how to begin wine collecting

  • how to be creative when you are cooking

  • how to brew your own beer

  • how to grow grapes for excellent wine

  • how to host a memorable july 4th barbecue and have fun too

  • how to host a wine party

  • how to make beer

  • how to order wine in a restaurant

  • how to store wine

  • how wine is made

  • index

  • introduction to italian wine

  • in grandmas kitchen part i

  • in praise of the humble salad

  • in time for summer blue danube wine company introduces refreshing new varietals from hungary the craftsmane series from hilltop neszmely winery

  • is your italian olive oil really italian

  • italian cuisine in the heart of tuscany

  • italian cuisine more than pasta

  • kitchen pantry

  • knowledge and creativity

  • la minita coffee its in the green beans

  • learn about chardonnay wine

  • learn about the benefits of green tea

  • learn to deal with the wine steward in restaurants

  • left over wine

  • love wine join a wine club

  • low fat salmon recipes

  • make your own gourmet gift baskets

  • making red wine

  • making wine like a pro

  • maple flavored smoked turkey

  • marketing wine on the internet

  • more mead mlord irelands medieval banquets

  • murder by heat

  • not your orthodox way of learning about wine

  • oakville wine country

  • olive varieties

  • paella recipe secret

  • paella the most famous spanish dish

  • parmesan crusted sole with lemon beurre blanc

  • pinot gris or grigio this grape makes great wine

  • planning a fondue party

  • planning wine for your party

  • provence a wine lovers dream come true

  • quick reference buying and storage guide for cheese

  • raise a glass to the best wine of the month gifts

  • rare varietals cure wine boredom

  • reading an italian wine label

  • recipes from around the world right in your kitchen

  • reductions proving less is more

  • regional cuisine new england clam chowder

  • roasted vegetable and goat cheese salad

  • roast rack of pork with grain mustard sauce

  • rotator

  • rowan jelly mountain ash pyrus aucuparia

  • rubs to cook with

  • rutherford wine country

  • sangria blanca

  • sangria recipe

  • satisfy your wine desires join a wine club

  • sauces for quick gourmet cooking

  • sauces used in asian cooking

  • sauted family bean curd

  • seafood and corn beach barbecue

  • seafood fettuccine alfredo

  • selection of seafood recipes compliments of cafe hobson

  • serving wine

  • share a gourmet food basket with your lover

  • sherry a wine of tradition

  • sicilys great eggplant tomato stew

  • smell nothing taste nothing

  • southern mama

  • spanish food how to prepare boquerones

  • spanish food the tasty tortilla

  • specialty gourmet coffee

  • special ingredients shark fins birds nest

  • start your wine cellar the right way

  • storing your fine wine

  • substitutions for commonly used ingredients

  • sweet sour fish

  • sweet sour pork gu lao rou

  • sweet surprises

  • take a california wine country tour

  • tasteful gift giving

  • tasting wine

  • tasting wine the basics for beginners

  • tayberry jam

  • tayberry raspberry and strawberry jam

  • tea at sea

  • tempranillos role as a new varietal wine in australia

  • tempranillo a new red wine star in australia

  • ten foods with special powers

  • the 1976 paris wine tasting

  • the best of the boutiques

  • the curious history of wine consumption in america

  • the excellent french wine

  • the first rule of wine drinking

  • the french paradox

  • the fundamentals

  • the gentle art of poaching

  • the habanero chile

  • the harmony between food and wine

  • the harmony between wine and food

  • the history of italian coffee

  • the history of the acai berry

  • the history of wine country in the sierra foothills and the delta

  • the ideal temperature to store your wine

  • the latest craze on gourmet coffee

  • the major flavor components in wine

  • the mystery of decanting

  • the mystery of sparkling wine

  • the next shiraz varietal wines for australia

  • the perfect complement

  • the rise of rioja wines

  • the stuff of poetry mead

  • the sucessful dinner party

  • the true hystory of tiramisu

  • the wine and green mushroom caper

  • three rules for choosing the right dinner wine

  • tips to buying food online

  • to air is divine

  • twelve wines of christmas

  • understanding the basics of wine tasting

  • understanding wine grapes

  • understand wine and your health

  • unique gifts send food gifts for something delicious and different

  • using bargain wines to your advantage

  • vegan chocolate feeds the sweet tooth

  • water into wine

  • weight loss recipe veal mango

  • what is corked wine

  • what puts the sparkle in sparkling wine

  • what wine really is just in case you thought you knew

  • what wise guys eat

  • what you need in a gourmet kitchen

  • when punt is about packaging not football

  • which is for you blended or varietal wines

  • who made the first wine anyway

  • who needs a cookie jar

  • why red wine is red and other isnt

  • winezap launches new website to help wine consumers find price and compare wines subscribers to winezaps free newsletter offered 10 off any wine regardless of quantity purchased

  • wine accessories the things you need

  • wine and beer are good for us yes second in a series

  • wine and dine them

  • wine and onion bisque spring mix salad with worcestershire parsley dressing

  • wine a worthy teammate for football

  • wine etiquette with ease

  • wine e learning campus in malta

  • wine grapes white varieties

  • wine is in the moment

  • wine making and home brewing whats the deal

  • wine making for beginners

  • wine openers 6 styles reviewed

  • wine racks are great for all your bottle storage needs

  • wine rack storage simple guides on choosing

  • wine rack storage simple guides on choosing the right rack for your wines

  • wine storage hints and tips

  • wine storage is the key to preserving and aging your wine

  • wine tasting

  • wine tasting four easy steps to hosting a great wine tasting party

  • wine tasting in carneros

  • wine tasting in yountville

  • wine tasting the taditional way

  • wine tasting the traditional way

  • wooden wine rack vs metal wine rack