|
|
|
How to Break Into Writing for Newspapers
Besides waking up with a morning coffee, millions of us wake every day to blaring newspaper headlines about police gunning down a suspect, or a fire that leaves a family of four homeless, or a city council that wants to make it illegal to dump...
The Three Cs of Writing an Excellent all Purpose Headline
Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if they read the rest of the ad. Use action verbs. Save ten dollars is a...
Writing an e-Book Needs Software - Free is Best!
If you've been keeping track of Internet trends then you'll be aware of the huge potential of promoting and selling e-Books. E-Books are becoming a common medium used on the Internet. An e-Book is simply a book, that can be read on a computer. Many...
Writing Fiction, literature and Large blocks of text for the Internet
Have you always wanted to write a novel? If your have then the time has come to put pen to paper, or byte to RAM and actually tell it to the world. Unless you don't keep up with the trends, and as your on the Internet that probably not you anyway,...
Writing Help
Whether you are working for a small business, large corporation, or are a student, there are numerous sources that you can turn to for help with writing. Businesses need to be able to effectively communicate with their customers, their employees and...
|
|
| |
|
|
|
|
|
|
11 Tender Writing Sins ... Part One
Put simply, producing a winning tender is all about being able
to sell your company face to face and on paper. It's about
addressing the needs your prospect wants fulfilled, and proving
how you fulfil those needs in the most result-oriented way.
This article introduces you to the most common mistakes people
make when producing tenders and shows you how to learn from
these mistakes and turn them into a positive outcome for your
company.
Sin no. 1. Not knowing"why"
"Not knowing the answer to this question means that your
tender response could miss the mark completely, simply because
you're not aware of any bad experiences or challenges they
have had in the past ."
The reason why a company or a Government body calls for
tenders always plays a HUGE role in what factors are important
to them when selecting a supplier, So, it makes sense knowing
the REAL reasons why. This is something that isn't usually
FULLY listed in the tender documentation.
For instance, if their previous supplier is hopelessly
unreliable, proof of reliability, capacity, and a money back
guarantee will probably be very important to them.
Dig around. Talk to everyone you know in the industry. See
how resourceful you can be.
Telephone the purchasing officer and ask them why they are
calling for tenders, why they want to undertake the project,
and what's important to them.
Strike up a conversation. Get to know them a little and
discover what makes them tick. You'll be surprised at how much
information you can find out - information that will be priceless
in the tender creation process.Attend "meet the buyer's nights.
Ask questions like:
Why do they want to start using this type of product/service now?
Who did they use in the past and why?
Why do they want to change?
What do they know about the potential positives and negatives of
dealing with people?
Why is this of particular importance to them?
Why do they want to change?
Who have they been using in the past?
What did they like or dislike about that supplier?
Discovering the answers to these questions puts you one step closer
to ensuring that your tender response hits the buyer's hot
buttons.
Sin no 2. Not addressing the "real", core needs
Quite often, what's written in tender documentation only tells
half the story. Either that or, it might be a comprehensive
document, but the core hot buttons are buried within pages and
pages of material and they're often easy to miss.
Unfortunately, many tender submissions miss the point completely.
They're completed in such a rush that they simply don't address
the "obvious" criteria, let alone, the "read between the lines"
stuff.
Having said this, Government tender documentation (especially)
is so long that it is easy to forget an important element. The
document will often include mandatory and desirable requirements,
a Schedule of Particulars, Evaluation Criteria, Project Description,
Government purchasing policy and regulations and a background and
scope to the project.
Usually, each of these areas reveals some priceless piece of
information that you can then use in your document. Instead, many
potential suppliers just fill out the Schedule of Particulars and
address the evaluation criteria, but not address any other points
revealed in the background material.
The background material will address what the potential supplier
has been doing in the past, what their corporate policies and
commitments are, and perhaps what their culture is. By showing
how your product/service addresses this information, you'll have
far greater impact.
The moral of the story?
Read the document thoroughly and then read it again. When you're
doing that, grab a highlighter and highlight any points that are
important to address in your document. These points could appear
anywhere within the document. Not just in the product or evaluation
criteria areas.
Then, when you've done that ask yourself "why". Why is this important
to them? Then once you've discovered the answer, ask "why" again,
until you cover the real, core need.
About the Author
Kris Mills of Words that Sell, is an experienced copywriter who has
produced dozens of winning tenders and proposals for a wide range of
clients. For more ideas on preparing winning tenders and proposals,
visit http://www.synergie.com.au/tendersthatsell.htm
|
|
|
|
|
| Guide to Academic Writing Article - Management - University of ... |
| University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ... |
| www.mang.canterbury.ac.nz |
|
| Writing the Empirical Journal Article |
| File Format: PDF/Adobe Acrobat - View as HTML |
| Your browser may not have a PDF reader available. Google recommends visiting our text version of this document. |
|
| Writing article about audio systems and need enthusiasts to ... |
| Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - I'm looking for enthusiasts willing to be interv. |
| forums.custom.autos.yahoo.com |
|
| Writing article about audio systems and need enthusiasts to ... |
| Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - hey buddy i got a premmie system in my car i have a. |
| forums.custom.autos.yahoo.com |
|
| Writing Article About G2 - Seeking Input | Gallery |
| Writing Article About G2 - Seeking Input. steveohm. Joined: 2005-10-28 Posts: 2. Posted: Mon, 2006-01-16 08:16. Hey there,. I'm writing a how-to article for ... |
| gallery.menalto.com |
|
| (5.30) Not a directory writing article file -- throttling |
| (5.30) Not a directory writing article file -- throttling. This typically means that in the spool there is a directory in the spool that thinks it is a file ... |
| www.faqs.org |
|
| (7.25) Server throttled No space left on device writing article file |
| (7.25) Server throttled No space left on device writing article file. If df still shows you plenty of space then look if you have enough inodes free. ... |
| www.faqs.org |
|
| 10 Ideas for Writing Article/Blog Online - lifehack.org |
| 10 Ideas for Writing Article/Blog Online. Ever wrote some articles online and they have hundreds of people bookmarking and linking, on the other hand others ... |
| www.lifehack.org |
|
| Writing article reviews |
| Writing article reviews. What is an article review? Reading and noting; Writing the first draft; Revising and redrafting; Using feedback ... |
| www.unisanet.unisa.edu.au |
|
| "The 'Mane' Event" (Shotgun Writing - Article #3) by Barbra L ... |
| try your own tag:. "The 'Mane' Event" (Shotgun Writing - Article #3) ... Shotgun Writing (Article #3) (11.22-28.06). Palominos. . . golden-colored horses ... |
| www.gather.com |
|
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... |
| tailrank.com |
|
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
| Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque. |
| tailrank.com |
|
| Articles About Freelance Writing Index |
| Freelance Writing Article Index. Getting Started · How To, Tips & Samples · Getting the Writing Done · Rewriting & Editing · Your Writing as a Business ... |
| www.aboutfreelancewriting.com |
|
| Todays-Woman - Short Story Writing: Article 1 - Introduction |
| Short Story Writing: Article 1 - Introduction Date: Tuesday, September 26 @ 22:01:33 CDT Topic: Writing Advice. Author:Ian Mackean ... |
| www.todays-woman.net |
|
| SEL: Presentation + Writing Article for SMS |
| Presentation + Writing Article for SMS. I have a presentation to prepare for, plus I'm writing an article for the Search Marketing Standard. ... |
| www.searchenginelowdown.com |
|
| Writing article introductions HOWTO (English) - ArchWiki |
| Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ... |
| wiki.archlinux.org |
|
| Writing article overviews HOWTO (English) - ArchWiki |
| Writing article overviews HOWTO (English). From ArchWiki. This article discusses article overview writing techniques. Article overviews are short textual ... |
| wiki.archlinux.org |
|
| Seeking a guide to the quality of web writing : Article : Nature |
| Nature is the international weekly journal of science: a magazine style journal that publishes full-length research papers in all disciplines of science, ... |
| www.nature.com |
|
| Resume Writing Article - Resume Falsification |
| Resume Writing Article - Resume falsification: Would you lie on your resume? |
| www.resume-resource.com |
|
| Resume Writing Article - Now What? How to Ensure Your Resume ... |
| Resume writing article: How to ensure you resume produces top results. |
| www.resume-resource.com |
|
|