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7 Reasons You Should be Writing Articles
You have probably heard that writing articles is a very successful internet marketing technique. But why is this so? Here are 7 reasons why writing articles really works: 1. Writing articles is free marketing. You write your article and post it to...

An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 2 of 2
by Karon Thackston © 2003 http://www.copywritingcourse.com In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales...

Getting Started in Column Writing
You’ve written many articles for Websites, newsletters and now you’ve even conquered the territory of getting published in a magazine. What’s the next step, you ask? How to I make the editor ask for my work weekly or monthly? Enter: the column. ...

Tips For Writing Articles Online
Tips For Writing Articles Online... by BB Lee (C)2003 I've written and published over 30 articles in SmallBizBits and other publications online. I've also published family parenting articles, several romance articles, and a dozen travel articles...

Writing From An Amateur Perspective
So, you want to be a writer? You probably have some background in writing, perhaps did well in school with the subject, or have simply always liked the idea of writing for fun and even for profit. While you have the will to write, you are unsure...

 
12-Copywriting Tips to Make Your Advertising More Profitable

Year after year people make the same mistakes in
direct-response copy and advertising. You can avoid
the most common and costly blunders by following the
following proven tips...

1. WRITE IN DIRECT RESPONSE LANGUAGE:

* Use short paragraphs and short words. This article
has 68% short words-five letters or less. Strive for
at least 65%-75%. Never go under 50% unless you are
writing to Ph.D's.

* Make your sentences and paragraphs flow like a breeze.

* Ignore good grammar when you have a good reason.

* Keep the bucket brigade going: Start paragraphs with
And, But, So you see, However...

* Use the freshest concepts and the most colorful language
you can without disturbing the flow.

* Use hot words: free, profit, new, now, secret, easy, save,
guarantee, today... and the hottest word of all: YOU!

* Use bullets... lots of them.

2. WRITE LOTS OF HEADLINES.

Always think up dozens of alternative headlines. Put your strongest benefits in them and test your best alternatives. When writing headlines for web sites make sure they include key search words and phrases along with the benefits.

3. DROP THE WARM-UPS...

You'll destroy your entire letter/ad by starting off, "As a homeowner, you know how maintenace costs are climbing every day...". Take your first draft and try cutting out the first two to three paragraphs... you'll usually find the real "meat" starts to appear in your copy after you have started to "warm-up" to the writing.

4. STAND OUT.

Separate yourself from the competition as clearly as you can. Discover, isolate, and dramatize all the reasons for doing business with you...today..., instead of your competitor. Build your entire package or ad around these reasons (benefits).

5. SELL BENEFITS, NOT FEATURES.

Readers don't buy products or features of products. They buy the benefits-of-use of the product or features. Be humble enough to realize that a buyer will not give you one red cent for any product or feature until you convert the features into benefits-of-use.

6. LEARN TO GIVE.

Most advertisers and charities think of direct response strictly as a device to "get". Unfortunately, most readers also want to get. So, to succeed, you must adopt a "give" attitude... beyond what


you offer in the product or service. Give them something immediately in your ad, your letter, your web page. Give them news, business tips, interesting stories, resources, freebies, special deals.

7. USE TESTIMONIALS.

They're proof that you're as good as you say you are, and that you'll do what you say will do. Like...

"I increased profits by $100,000 last year using your services..."
Joe Smith, President, Smith Corporation

The more specific the testimonial the more power it has. Give full attributions whenever possible. Testimonials give you believability and credibility. You can't do successful direct-response without these two essential factors.

8. OFFER A MONEY-BACK GUARANTEE.

Whatever you are selling, make sure you offer a money-back guarantee. It's a critical factor in getting someone to send in their monty to someone they don't know or maybe never heard of.

9. CREDIT CARDS, TOLL FREE NUMBERS.

Credit card purchases and toll-free "800" numbers can increase your response by as much as 50%. If you're on the web make sure you opt for secure on-line transmission
(SSL) of credit card orders... or allow other means for your customer to provide their credit information to you.

10. ASK FOR ACTION.

It's amazing how often otherwise good copy never gets around to asking for the order. If you don't ask for action... you won't get any.

11. BUDGET YOUR TIME.

Devote about one third of your writing time to the lead elements, headline, subheads, teasers, opening paragraphs.

12. KEEP CURRENT.

Direct-response is more scientific than other types of advertising. Like any fast-moving science, it has it's discoveries daily. This is especially true of writing for the Internet/World Wide Web. Subscribe to industry trade journals such as Target Marketing, DM News, Direct, and other relevant publications.

(C) Copyright 2004 Thom Reece All Rights Reserved

About the Author

Thom Reece is the CEO of On-Line Marketing Group, a direct response marketing agency with headquarters in Hawaii. He is the creator of the Online Marketing Resource Center [ http://www.e-comprofits.com ] & the major portal for the
network marketing industry- MaxxMLM.com [http://www.MaxxMLM.com ]. Thom can be reached by email at: thom@e-comprofits.com

 

Guide to Academic Writing Article - Management - University of ...
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Writing the Empirical Journal Article
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Writing article about audio systems and need enthusiasts to ...
Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - I'm looking for enthusiasts willing to be interv.
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Writing Article About G2 - Seeking Input | Gallery
Writing Article About G2 - Seeking Input. steveohm. Joined: 2005-10-28 Posts: 2. Posted: Mon, 2006-01-16 08:16. Hey there,. I'm writing a how-to article for ...
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(5.30) Not a directory writing article file -- throttling. This typically means that in the spool there is a directory in the spool that thinks it is a file ...
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(7.25) Server throttled No space left on device writing article file
(7.25) Server throttled No space left on device writing article file. If df still shows you plenty of space then look if you have enough inodes free. ...
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10 Ideas for Writing Article/Blog Online - lifehack.org
10 Ideas for Writing Article/Blog Online. Ever wrote some articles online and they have hundreds of people bookmarking and linking, on the other hand others ...
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Writing article reviews
Writing article reviews. What is an article review? Reading and noting; Writing the first draft; Revising and redrafting; Using feedback ...
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"The 'Mane' Event" (Shotgun Writing - Article #3) by Barbra L ...
try your own tag:. "The 'Mane' Event" (Shotgun Writing - Article #3) ... Shotgun Writing (Article #3) (11.22-28.06). Palominos. . . golden-colored horses ...
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Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ...
Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ...
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Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ...
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Articles About Freelance Writing Index
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Todays-Woman - Short Story Writing: Article 1 - Introduction
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SEL: Presentation + Writing Article for SMS
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Writing article introductions HOWTO (English) - ArchWiki
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