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Ad Copywriting: Building Brand Equity one Word at a Time
Ah…advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can...
Script Mechanics—Suggestions for Writing Effective Voiceover Copy
As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don’t have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are...
Writing a book - tips from an author #2
Writing a three act story - dealing with the middle act. In the
second or middle act, you get to expand the story past the
initial 'inciting incident', and develop the characters and
their various drives and needs. Scenes are a good way of...
Writing a book - tips from an author #3
Concluding a three act story. The final or third part of a three
act story is the conclusion. You have to tie up all the loose
ends here, or your readers will remain unsatisfied. Don't ever
rely on 'hope' that the reader will have 'forgotten'...
Your Writing Anxiety - 10 Ways to Bring Relief
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright, horror, nervousness, panic, scare, strain, stress, tension, terror, trepidation, unease or uneasiness: whatever it's called, you've got it.
And the reason...
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12 Tips for Writing Articles on the Internet
I have compiled a list of 12 tips I think should be helpful
when you are writing articles on the internet.
1. Use lots of white space. People like to read in 'chunks' of
information so have lots of space in your background.
2. Use short paragraphs. Following on from tip 1 keep it short
and let your visitor read little pieces of information at a
time.
3. Use the occasional exclamation mark (!) to get your readers
attention. But please do not over use this as many people now
appear to be doing.
4. Ask a question so that your visitor will read on to find the
answer. This keeps the readers attention focussed.
5. Put a lot of thought and effort into your heading. If the
heading does not get the visitors attention straight away then
they will just move on and not even read your article. Try
'The 7 Secrets to Successfully breeding Cane Toads' rather
than 'How to breed cane toads'.
6. Use bullets to quickly outline a number of points that may
be important in your article. Readers can scan through these.
7. Use numbers if this is appropriate for writing an article.
For example the way I am writing this article.
8. Outline the benefits to your reader.
They want to know what
they can get out of reading the article so portray the benefits
of what you are writing about.
9. Do not waffle. This is never more important than on the
internet. People get bored quickly and there are a million
other articles they could be reading instead of yours. Get to
the point quickly - in the very 1ST line!
10. Target your article. Make it on one topic only and stick to
the topic. Do not try to write about 2 or 3 things in the same
article. Keep your focus on one topic to keep the interest of
your reader.
11. Conclude with a strong message. A message that summarises
your article or gets your reader to take further action.
12. Finally, be humble. People admire people who are humble. Do
not talk down to your readers.
Learn as much as you can about writing on the internet. It
really is different to writing in the offline world. Read as
many articles as you can and see which ones you find easier to
read.
About the Author
David McKenzie is the author of a new e-book titled “How To
Write Free Articles and Market Them With a $0 Marketing Budget”
Get a Free 5 Day Email Course
http://www.brisney.com/how-to-write-free-articles.htm
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