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12-Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips... 1. WRITE IN DIRECT RESPONSE LANGUAGE: * Use short paragraphs and...
An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 2 of 2
by Karon Thackston © 2003 http://www.copywritingcourse.com In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales...
Article Writing and Article Marketing: What Do They Want to Read?
Wal-Mart, McDonalds, and other large corporations spend millions
of dollars doing market research, trying to discover what it is
that their customers want.
We can take a hint from what they do.
Don't assume you know
The mistake many...
"Finding The Book Writing Resources, Tips, And Help You Need!"
Writing can be more difficult that just compiling your thoughts on a few pieces of paper. In fact, it can be a challenge to find something new, interesting, and publishable to write about. Even if you have the basic designs for a book, you still...
Writing for Yourself
I often see writers getting bogged down by "markets". They constantly worry about who is going to like their work and who is not going to like their work. Before I go further with what I intend to convey in this article, I would like to make a few...
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25 Ways to Promote Your Writing Business
You may reprint the following article provided you:
• Keep article intact
• Include byline, © notice, and active link
• Request permission for changes to my article or byline
• Courtesy copy of newsletter or URL is greatly appreciated
Contact info: maggie@maggielichtenberg.com
Word count: 325
25 WAYS TO PROMOTE YOU AND YOUR
WRITING BUSINESS
© 1999-2003 Maggie Klee Lichtenberg, PCC
Writing and Publishing Coach
1. Start with a change you’ll need to make if you plan to be successful: Get over being shy.
2. Have the mindset to consistently take initiatives. Never stop. It’s not enough to create one brilliant direct mail campaign. Repeat the mailing to your list two or three times. And never, never, never take an initiative without following up.
3. Plan one marketing effort each day. Every Sunday evening or Monday morning choose a theme for your week and mark that theme in your calendar each day for the coming week.
4. Develop a PR plan for you and your business. Work with a publicist to land features and interviews. Create a simple press kit that contains your mission statement, a warm and friendly letter including company bio, press coverage, personal testimonials, and a professional b&w photo of you.
5. Show up a lot -- be seen. Tell everyone what you're up to. Always have a book, a press kit, or a flyer about your company ready to give away.
6. Have a short, laser-sharp intro about yourself -- 20 words or less -- ready to go at all
times. Be a graceful, yet tireless, self-promoter.
7. Commit to public speaking. Join a Toastmasters group for six months to increase confidence. Build positive relationships with everyone you play with.
8. Create an audio tape business card and give it away. This is an inexpensive, more three-dimensional opportunity to share an experience of you.
9. Involve yourself in your community on an issue you are passionate about. In the giving you will receive.
10. Offer articles on what you’re doing to local media and professional newsletters.
Write about where your passion comes from. Share who you are and why you aredevoting this stage of your life to this endeavor.
Watch for next month’s installment! Visit www.maggielichtenberg.com!
© Copyright 1999-2003 Maggie Klee Lichtenberg, PCC, Professional Certified Writing and Publishing Coach, and former publishing company executive (Beacon Press, Simon & Schuster, Bantam, Grove). Inspiring you to complete, publish, market, and distribute your work.
About the Author
Maggie Klee Lichtenberg is a business and personal coach, whose specialties include book publishing. A former marketing and sales publishing company executive for 20 years in New York and Boston (Simon & Schuster, Bantam, Grove Press, Beacon Press), from Santa Fe, New Mexico, Maggie works with aspiring and seasoned authors and publishers to happily complete, publish, market, and distribute their books through a customized program of ongoing telephone appointments.
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