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15 Key Questions About Writing Your Own Tips Booklet
Everyone has something they want the world to know about and a tips booklet is a great way to do that. More than 500,000 copies in three languages of a tips booklet called '110 Ideas for Organizing Your Business Life' have been sold, all without...
25 Ways to Promote Your Writing Business
You may reprint the following article provided you: • Keep article intact • Include byline, © notice, and active link • Request permission for changes to my article or byline • Courtesy copy of newsletter or URL is greatly appreciated Contact info:...
SOME TIPS IN WRITING ARTICLES AS AN INTERNET MARKETING STRATEGY
Firstly pick a subject that YOU KNOW - a topic that pertains (nice word that!) to your area of business. You are the "expert" in it. My advice is just find your "natural style" by writing as youspeak - as practicing writing in your "natural...
Writing a book - tips from an author #3
Concluding a three act story. The final or third part of a three
act story is the conclusion. You have to tie up all the loose
ends here, or your readers will remain unsatisfied. Don't ever
rely on 'hope' that the reader will have 'forgotten'...
Writing the Civil War, the why and how it was fought
America has always approached its conflicts as if extending the
thought of the uniquely American way of life, that is to say as
if to leave each man to his own devices and choices free to make
or break his own way into life as he has been endowed...
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9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word...
...And if he's not asking, you don't want him writing for you.
Web Marketing Series
It's pretty much a given...when you hire a copywriter for your
newly designed web site, your getting someone with above average
writing skills. But the best copywriters are more than merely
good writers. They are expert interviewers, researchers and
marketers. Before sitting down to compose those lead generating
or sales gems, they must completely understand all the benefits
of your product or service, your goals for the project, what
makes your customers tick and what distinguishes you from the
competition.
If your copywriter is not covering these topics and asking these
questions before he begins writing your copy, you will not get
the biggest bang for your buck. Website copywriting components:
· Project Objective
Is the purpose to make a sale, educate your customers, raise
market awareness of your product or service, enhance your
company image...or perhaps , internally, excite your sales
force, improve company esprit de corps, build company loyalty?
· Target audience:
Who is the customer to whom we are writing? What are their sex
and ages? What jobs they hold? What about their social status
and economic circumstances? Where are your customers
geographically concentration? What motivates them? What if
anything do they already know about your product/service?
· Product description:
What are all the product's features; its specifications,
components, its manufacturing and delivery process? What efforts
have een made to market it to date?
· Customer benefit:
Why
should the customer buy your product or service? Can you
quantify savings in time, money and/or effort? What is the
relative importance of this product/service to the customer?
· Support for benefits claims:
What proof is available to support your product/service claims;
in the form of test data, focus group reports, testimonials? We
are looking for specific, quantifiable facts here, not
subjective generalities.
· Competition:
Who are your competitors in the marketplace? How can I get an
objective assessment of their features and a comparison to your
product or service?
· Creative consideration:
What are the limitations and constraints for the promotion; such
as budget, schedule, and overall requirements?
· Distribution:
How do you intend to market this promotion? What is the planned
marketing campaign...ad runs when and where, brochure
distribution and mailing plans?
· Unique Selling Proposition:
What specifically makes your product/service unique in the
marketplace? What separates you from the competition?
Copyright Alan Richardson
About the author:
Alan Richardson is a well-known internet consultant and
publisher with http://www.optimalwebservices.com - a Web
resource firm in North Easton, Massachusetts, offering free
advice and information for web-based small businesses and
entrepreneurs.
To read other articles by Alan, click
http://www.optimalwebservices.com/articles
To signup for the free 'Optimal Web Services for Small Business'
ezine, click http://www.optimalwebservices.com/subscribe
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Guide to Academic Writing Article - Management - University of ... |
University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ... |
www.mang.canterbury.ac.nz |
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Writing the Empirical Journal Article |
File Format: PDF/Adobe Acrobat - View as HTML |
Your browser may not have a PDF reader available. Google recommends visiting our text version of this document. |
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Writing article about audio systems and need enthusiasts to ... |
Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - I'm looking for enthusiasts willing to be interv. |
forums.custom.autos.yahoo.com |
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Writing article about audio systems and need enthusiasts to ... |
Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - hey buddy i got a premmie system in my car i have a. |
forums.custom.autos.yahoo.com |
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Writing Article About G2 - Seeking Input | Gallery |
Writing Article About G2 - Seeking Input. steveohm. Joined: 2005-10-28 Posts: 2. Posted: Mon, 2006-01-16 08:16. Hey there,. I'm writing a how-to article for ... |
gallery.menalto.com |
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(5.30) Not a directory writing article file -- throttling |
(5.30) Not a directory writing article file -- throttling. This typically means that in the spool there is a directory in the spool that thinks it is a file ... |
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(7.25) Server throttled No space left on device writing article file |
(7.25) Server throttled No space left on device writing article file. If df still shows you plenty of space then look if you have enough inodes free. ... |
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10 Ideas for Writing Article/Blog Online - lifehack.org |
10 Ideas for Writing Article/Blog Online. Ever wrote some articles online and they have hundreds of people bookmarking and linking, on the other hand others ... |
www.lifehack.org |
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Writing article reviews |
Writing article reviews. What is an article review? Reading and noting; Writing the first draft; Revising and redrafting; Using feedback ... |
www.unisanet.unisa.edu.au |
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"The 'Mane' Event" (Shotgun Writing - Article #3) by Barbra L ... |
try your own tag:. "The 'Mane' Event" (Shotgun Writing - Article #3) ... Shotgun Writing (Article #3) (11.22-28.06). Palominos. . . golden-colored horses ... |
www.gather.com |
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Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... |
tailrank.com |
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Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque. |
tailrank.com |
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Articles About Freelance Writing Index |
Freelance Writing Article Index. Getting Started · How To, Tips & Samples · Getting the Writing Done · Rewriting & Editing · Your Writing as a Business ... |
www.aboutfreelancewriting.com |
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Todays-Woman - Short Story Writing: Article 1 - Introduction |
Short Story Writing: Article 1 - Introduction Date: Tuesday, September 26 @ 22:01:33 CDT Topic: Writing Advice. Author:Ian Mackean ... |
www.todays-woman.net |
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SEL: Presentation + Writing Article for SMS |
Presentation + Writing Article for SMS. I have a presentation to prepare for, plus I'm writing an article for the Search Marketing Standard. ... |
www.searchenginelowdown.com |
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Writing article introductions HOWTO (English) - ArchWiki |
Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ... |
wiki.archlinux.org |
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Writing article overviews HOWTO (English) - ArchWiki |
Writing article overviews HOWTO (English). From ArchWiki. This article discusses article overview writing techniques. Article overviews are short textual ... |
wiki.archlinux.org |
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Seeking a guide to the quality of web writing : Article : Nature |
Nature is the international weekly journal of science: a magazine style journal that publishes full-length research papers in all disciplines of science, ... |
www.nature.com |
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Resume Writing Article - Resume Falsification |
Resume Writing Article - Resume falsification: Would you lie on your resume? |
www.resume-resource.com |
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Resume Writing Article - Now What? How to Ensure Your Resume ... |
Resume writing article: How to ensure you resume produces top results. |
www.resume-resource.com |
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