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"Copywriting Secrets Of The Indian Mystics"
Hi everyone, Been ruminating on this one for a little while now but it’s probably one of the most profound discoveries of my life. It all began with a little book about music and it’s had such a deep influence on my copywriting and small business,...
PROMISE-CRAFTING – The Heart of Copywriting
Different copywriters take different approaches to their creative process. But there’s one step that has to be included no matter what the process.
I call it Promise-crafting.
Why Promise-Crafting is Such a Key Copywriting Skill
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What Topics Should Your Article Writing Campaign Cover?
What Topics Should Your Article Writing Campaign Cover?
You are convinced that article marketing will work wonders for
your internet business, but are not sure what topics you should
write about in those articles. What should be your...
Writing about 'writing'.
Writing about ‘Writing’! By Liana Metal What am I going to write about? Which topic is the best? Who is going to be interested in my article? You can ask yourself endless questions on ‘what’ is going to be the subject of your article. Don’t...
Writing Benefit-Driven Web Copy – 4 Steps to More Sales
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your...
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ARE YOU WRITING FOR A CHANGE?
Whenever you reach one of those writer's roadblocks, it helps to take
some time to reexamine what drives you to write in the first place.
I submit, however, that regardless of your reason(s) for being, or
wanting to be, a writer, or what kinds of writing you do, there is
only one, true underlying motivator that will consistently send you
back to your keyboard, or prompt you to pick up a pen, day after day:
through your writing, you must want to change something.
If you don't, I believe you'll remain stuck.
"No, I don't," you might say. "I write because I want to make
money." That might very well be true. But think about it--*why* do
you want to make money as a writer? To leave your unfulfilling day
job? To supplement your income so that you can travel more, or
redecorate your house? To enable you to support your children
through college, or your parents during old age? Note that all of
these purposes for making money provide you with the fiscal ability
to make changes in your life, hopefully for the better. Change is
the goal, not money.
"Well, I write fiction. I write solely to entertain." And what
happens to your readers if you succeed in entertaining them? You
make them feel--you get them to laugh, cry or wonder. You send spine-
tingling shivers of fear through them with your thrillers, warm them
with your romance stories, entice them with your mysteries, leave
indelible imprints on their memories with your characters. You
change your readers; how they think or feel after they have read
something you've written differs from how they thought or felt before.
Perhaps you write technical documents. In that case, you are looking
to improve a process
by clarifying it. This means change.
Or maybe you write articles that provide readers with information
they did not previously possess. More change. Copywriters want to
change lookers into buyers. Grantwriters want to persuade people or
organizations to support an endeavor they may have never heard of
before. Business proposals are written with the hope of fostering
improvements within companies.
Do you confine your writing solely to your journal, or specialize in
first-person essays? What are you looking for when you write about
yourself, your experiences, your observations? My guess is that you
want to arrive at a more complete understanding of what you saw,
lived through and felt. You want to grow from the experience, or you
want your readers to think about something in a way they might never
have done before. Change.
This applies even to this article. I want to help writers discover
the real reason for writing, enable you to refocus your energies and
perhaps become more prolific and successful by understanding why you
do what you do. I hope I've succeeded in doing just that.
As a writer, you've got a talent that many do not possess, and many
admire. So don't just sit there. Write for a change.
About the Author
Mary Anne Hahn is editor and publisher of WriteSuccess, the
free biweekly ezine of ideas, information and inspiration for writers. To
subscribe, mail to writesuccess-subscribe@yahoogroups.com. Learn how to
market your writing services to businesses and professionals right in your
own hometown. For more information, mail to local@writesuccess.org
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| Guide to Academic Writing Article - Management - University of ... |
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| Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque. |
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| Articles About Freelance Writing Index |
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| Todays-Woman - Short Story Writing: Article 1 - Introduction |
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| Presentation + Writing Article for SMS. I have a presentation to prepare for, plus I'm writing an article for the Search Marketing Standard. ... |
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| Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ... |
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| Writing article overviews HOWTO (English) - ArchWiki |
| Writing article overviews HOWTO (English). From ArchWiki. This article discusses article overview writing techniques. Article overviews are short textual ... |
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| Seeking a guide to the quality of web writing : Article : Nature |
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| Resume Writing Article - Resume Falsification |
| Resume Writing Article - Resume falsification: Would you lie on your resume? |
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