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Blogs Like All Forms Of Writing Are An Art Form That Takes Knowledge And Practice To Do Well
Writing…Blogs…Blogs are on-line journals where people express themselves through writing. Writing…Writing is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use...
Can You Really Sell Your Writing Output On Radio?
I had never given the matter much thought in the past but after an experience I enjoyed lately, I am now rather of the opinion that you can. It happened this way… Coinciding with the launch of my latest book ‘Your Retirement Masterplan’ (How To...
WHAT IS WRITING STYLE AND HOW DO YOU DEVELOP IT?
What is style and how do you acquire it? We all have a natural style. Style is simply the way in which you put words together when you are writing. It is a reflection of your speaking and thinking habits. Clear, muddled? Some people write in...
Writing a book - tips from an author #3
Concluding a three act story. The final or third part of a three
act story is the conclusion. You have to tie up all the loose
ends here, or your readers will remain unsatisfied. Don't ever
rely on 'hope' that the reader will have 'forgotten'...
Writing the Civil War, the why and how it was fought
America has always approached its conflicts as if extending the
thought of the uniquely American way of life, that is to say as
if to leave each man to his own devices and choices free to make
or break his own way into life as he has been endowed...
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Business Writing Skills II - A Web Writing Primer
Whatever you would write on paper, cut it in half. The web was
designed for quick reading. Studies show that people do not read
long blocks of text while surfing the web; reading from the
screen is often slower than reading on paper. Therefore, be as
brief and to the point as you can be, or risk losing your
readers' attention.
Write for scanning. Since web surfers often skim web copy, avoid
using long blocks of text. Use lots of white space, bulleted and
numbered lists, and short paragraphs (1 or 2 sentence paragraphs
are not out of the question).
Also, begin with a short conclusion. This way, the reader will
know right away if your topic is one s/he is interested in.
Keep your copy simple. No need for elevated language on the web.
Once, I read that you should pretend you're writing a TV
commercial: Keep your copy short and succinct.
Write conversationally. Think of your readers as individual
people rather than as a faceless "audience." Reading your piece
out loud easily tests this. Or, have a friend read it to you. If
it doesn't flow smoothly, it is time to rework your copy.
Use nested headings. In addition to using short paragraphs,
break up your copy into two or three levels of headlines and sub
heads. This way, the reader can more easily scan to a topic she
is interested in.
Use emphasis and hypertext. If using long text where appropriate
(say, in an in- depth article or report), it helps to break up
your text into several pages connected by links.
The beauty of the web is that your interested readers will
follow you to the detailed information if they want; otherwise,
they can scan the general information that is nicely laid out on
the first page of your article.
Remember to use bold and italics to emphasize important
pieces
of information. Avoid underlining, though, so your readers don't
confuse underlined words with linked text.
Use the inverted pyramid. Journalists have long been aware of
the need to catch readers' attention immediately. Like newspaper
readers, web surfers are also pressed for time and want to get
the story right away.
The first paragraph should contain the most important
information and tell what the rest of the site/page/story is
about. That way, readers can scan the beginning to get the gist
of the story.
Start with a short conclusion; gradually get into the full story
and provide more details below or on another page.
Proofread. There is no better way to make your company look
incompetent than to have mistakes all over your site. I've seen
it over and over and over again. Proof read time and time again,
and then let someone else take a look at it too. Your
spell-checker is not enough! It helps to print out all the pages
and edit the hard copy, since reading off the screen is tedious.
Don't be afraid to be entertaining. Fortunately, we've gotten
smarter over the last several years since plopping your company
brochure onto the screen went out of style. Nowadays, web
surfers want to be entertained. Use humor. Use personality. Use
a conversational style. The web is no place for flat, boring,
unenergetic cure-for-insomnia stuff. Be enthusiastic about your
product -- if you're into it, your customers will be, too!
Confidence shows!
About the Author
Linda Elizabeth Alexander is a business writer and marketing
consultant based in Longmont, Colorado, USA. Improve your
writing skills at work! Subscribe to her FREE ezine. Write to
the Point at lalexander@write2thepointcom.com or visit
http://www.write2thepointcom.com/articles.html.
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