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Earn While You Burn - Travel Writing Tips
I'm often asked if travel writing is a lucrative market for freelance writers. Let's face it - the idea of getting paid to sit on the beach, sip on drinks with umbrellas in them, and work on your tan appeals to us all.
I don't know how lucrative...
Home Business Writing Made Simple
Have you ever written a letter to a friend? Ever written an outline for any project you were about to start? What about a shopping list? If you have, and I imagine most have, you can then write focused, brief, content articles for your online home...
SEO Copywriting - In the Wake of the “Florida” Update
by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top...
The Myths Of Writing: Have You Bought Into These?
There is an image most people carry of the artist (think Van Gough's self-portrait, the one with his ear bandaged), working in solitude in a barren garret in a dark corner of the city. Everyday is a struggle. He continually walks between moments...
Writing Articles - Advice For The Do-It-Yourself Webmaster
As an SME it is virtually impossible for us to hire the services of a good SEO company that is going to spend time optimising the site, adding new content and gaining good links for the site, simply because of the cost involved. Other SME's are I am...
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Business Writing Skills Part III: Avoiding Sexist Language
Many businesspeople are unfamiliar with business writing.
Concise writing will build your business because you will better
connect with customers and prospects. In this four-part series,
I will teach you how to make your writing and other business
correspondence clearer, understandable, and more direct.
Avoiding Sexist Language in Writing By Linda Elizabeth Alexander
Why avoid sexist language in your business writing? Biased
language can alienate any potential reader. If you alienate your
readers, you lose credibility. Without their faith in your
words, you have lost your audience and cannot make your
argument. Therefore, avoiding sexism in your writing benefits
everyone.
Here are some tips for avoiding common mistakes regarding sexist
language.
He/She
The use of a masculine pronoun to refer to both genders is
offensive to many people. Also, using terms such as "man" to
define people can often be confusing - are you referring only to
"men" or to "all people"? The easiest and best way to get around
this is to rewrite the sentence in the plural, or avoid using a
pronoun altogether.
Example: The executive cannot do his job properly until he
understands how. Correct to: Executives cannot do their jobs
properly until they understand how.
You could also say "The executive cannot do his or her job
properly until he or she understands how." However, this tends
to be clumsy, especially after being used
repeatedly.
Ms./Miss/Mrs. Miss refers to an unmarried woman. Mrs. Refers to
a married woman. Ms. is a universally accepted form of
addressing a woman regardless of her marital status. This should
be adopted whenever possible.
However, there are women who indicate a preference for either
Miss or Mrs., and that preference should be honored if known.
When addressing general audiences, or if you are not sure of the
woman's marital status, always use Ms.
Other ways to avoid sexism in your writing:
Don't assume that a particular job is filled by a particular
gender: there are many female constructions workers and doctors;
there are also many nurses and office assistants that are male.
Instead, talk about "mail carriers" instead of mailmen, "flight
attendants" instead of stewardesses, and "police officers"
instead of policemen. Certain job titles refer to both men and
women; "lineman" is one such example.
Try not to be confusing by going overboard with terms such as
"saleswoman" or "salesman" or "salesperson." Instead, use simple
words like "sales associate" or "chair" instead of
"chairman/woman/person."
About the Author
Linda Elizabeth Alexander is a business writer and marketing
consultant based in Longmont, Colorado, USA. Improve your
writing skills at work! Subscribe to her FREE ezine. Write to
the Point at lalexander@write2thepointcom.com or visit
http://www.write2thepointcom.com/articles.html.
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