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"3 Quick Tips To Becoming An Instant Copywriting Genius"
Copywriting is the ONE skill that will turn words into cash, and it's really the one thing you must learn if you're thinking of selling anything at all. From traditional direct mail and now to the internet, the power of words has already made...
Sharing Your Writing is Scary!
So, you want to be a writer. How healthy is your ego? How about
your self-confidence? Can you handle criticism?
You've joined an on-line writing group and posted your first
write to be critiqued. Was it as hard as you thought it would
be?...
The Forum Phantasm Method Of Writing
Having trouble writing? You may need to shift your writing mind to a different mode.
Whatever you're writing, whether a chapter in a book, a blog entry, or a new article, transmute that piece of writing into a forum response… at least while you're...
The World of Writing: According to Authors Dave and Lillian Brummet
Question:
What was it like as new authors in the publishing world?
Answer:
As free-lance writers of informative articles, we had no prior experience with book publishers. We did a lot of research and were aware of some basic contract and...
Writing for Teen Magazines
I would look at the magazines my teenage neighbor and her friends stashed away in their cupboards and think, “Heck, I could do that!” So one day, while she was away at school, I broke into her room and “borrowed” the magazines. Teenage magazines...
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Business Writing: When Not To Be Professional
It’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen. You want to look good in print. You want to put your “best foot forward.” And, of course, you want to make a barrel full of money.
Well, you’re going to have to pick one, because you can’t do all three.
Not, that is, if “looking good in print” means sounding like an educated professional. Or using perfect grammar. Because unless all of your prospects are English teachers, they’re going to respond better to more natural writing – writing that reads like people actually speak.
Real people don’t speak like “professionals” write. (Neither, for that matter, do most professionals.) Real people use sentence fragments. They start sentences with “and”, “or” and “but.”
Every now and then they kind of trail off like…
One thing real people do not do is use big, fancy words when shorter ones will do. And neither should you.
Real people do not say things like, “I am committed to finding the lowest cost alternative.” Why, then, would you want to be “focused on providing” it?
Copywriting that uses stuffy, complex language just doesn’t sell. You know what I mean: The verbose, impersonal, corporate-speak that sounds more like a mission statement (which nobody cares about) than a personal communication. The
kind that strokes the CEO’s ego when it should be stroking the prospect’s.
With that in mind, here are some tips to help bring your writing back “down to earth”:
1.Picture your prospect. Get a mental picture of the one typical person you’re writing to. If you have to, get a real picture from a magazine or even your family album and tape it to your computer screen as you write. Then write like you’re talking to that one individual. 2.Read your copy out loud. If you stumble over anything, so will your reader. Rewrite until your words flow smoothly and sound natural. 3.Read your copy to someone else. Preferably a group of people. If, when you are finished, they tell you what a great job you’ve done, you have failed. You’ve succeeded when they ask you how to get what you’re writing about.
Never be afraid to be personal in your ads, web pages, sales letters – any time you are communicating with a prospect. Make it sound like you are actually speaking to them.
If you still want to “look professional”, use the money you make and go buy some nice business clothes!
About the Author
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" is an independant copywriter and marketing consultant. For more helpful articles like this one, visit www.dramatic-copy.com.
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Guide to Academic Writing Article - Management - University of ... |
University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ... |
www.mang.canterbury.ac.nz |
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Writing the Empirical Journal Article |
File Format: PDF/Adobe Acrobat - View as HTML |
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Writing article about audio systems and need enthusiasts to ... |
Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - I'm looking for enthusiasts willing to be interv. |
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Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - hey buddy i got a premmie system in my car i have a. |
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Writing Article About G2 - Seeking Input | Gallery |
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gallery.menalto.com |
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(7.25) Server throttled No space left on device writing article file |
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10 Ideas for Writing Article/Blog Online - lifehack.org |
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Writing article reviews |
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www.unisanet.unisa.edu.au |
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"The 'Mane' Event" (Shotgun Writing - Article #3) by Barbra L ... |
try your own tag:. "The 'Mane' Event" (Shotgun Writing - Article #3) ... Shotgun Writing (Article #3) (11.22-28.06). Palominos. . . golden-colored horses ... |
www.gather.com |
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Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... |
tailrank.com |
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Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque. |
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Articles About Freelance Writing Index |
Freelance Writing Article Index. Getting Started · How To, Tips & Samples · Getting the Writing Done · Rewriting & Editing · Your Writing as a Business ... |
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Todays-Woman - Short Story Writing: Article 1 - Introduction |
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SEL: Presentation + Writing Article for SMS |
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www.searchenginelowdown.com |
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Writing article introductions HOWTO (English) - ArchWiki |
Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ... |
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Writing article overviews HOWTO (English) - ArchWiki |
Writing article overviews HOWTO (English). From ArchWiki. This article discusses article overview writing techniques. Article overviews are short textual ... |
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Seeking a guide to the quality of web writing : Article : Nature |
Nature is the international weekly journal of science: a magazine style journal that publishes full-length research papers in all disciplines of science, ... |
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Resume Writing Article - Resume Falsification |
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