Search
Related Links

 

 

Informative Articles

5 Secrets of Successful Copywriting
5 Secrets of Successful Copywriting © 2004 David Garfinkel Would you like your sales to go through the roof? Of course you would. Who wouldn't? I have found five secret "keys" that dramatically improve the money-making ability of just about ANY...
Blogs Like All Forms Of Writing Are An Art Form That Takes Knowledge And Practice To Do Well
Writing…Blogs…Blogs are on-line journals where people express themselves through writing. Writing…Writing is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use...
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a...
Tips for Good Business Writing
You can contribute significantly to your business' success by developing your writing skills. If you're operating a business, eventually you will be required to write a business document. It could be a business letter, a business proposal, a...
Writing Help
Whether you are working for a small business, large corporation, or are a student, there are numerous sources that you can turn to for help with writing. Businesses need to be able to effectively communicate with their customers, their employees and...
 
Copywriting FAQs

One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.

Copywriting FAQ's:

1. How do I know your writing style is the right one for my company?

I understand where this question comes from, because I ask it myself when I need to solicit the help of another writer. A good copywriter would never inject her own personality or opinion into the work she does for other people. Rather, she adopts the appropriate tone for their particular industry.

When it comes to writing, I consider myself something of a chameleon. If you take a look at the varied samples on my website, Wordfeeder.com, you'll see that I can change my colors to suit a purpose. Am I Cybil? No, I'm just good at imitating the way that people talk.

Professional copywriters will agree: language is a handy tool for manipulating emotions. If you choose your words carefully, you can make people respond in a certain way. If you know how your target audience thinks and speaks, you can communicate with them in a way that brings a favorable reaction. It's sort of like being emotionally multilingual!

How is a copywriter able to write a whimsical children's story one day and a hard-hitting marketing brochure the next? Acute awareness of the audience, and the ability to switch the "voice" that comes out through the words. You do this all the time without even thinking about it!

Let's say you're a lawyer by day, and a family man by night. Imagine yourself having a phone conversation with a client. What words do you choose to convey your message? What tone do you take? Later on, after you've hung up, you're tucking your little boy in for the night. He asks for a bedtime story. Do you speak to him in the same manner you used earlier on the phone? Of course not! You instinctively change your tone, from cool and professional to tender and fatherly. This is the same strategy that copywriters use to make their living. It's our job to represent YOUR company, by mastering the language that your audience understands.

2. We just became acquainted. How can you write for someone you barely know?

Once you sign a writing contract with me, I make it my business to know who you are and what you stand for. If you're a corporation, then I take the time to familiarize myself with your company philosophy. If you're an individual, I learn your goals and personal style. It's incredibly important for a copywriter to know what makes his clients tick... so that he can embody this in his writing and effectively drawn in a responsive audience. The process happens in steps.

1. We'll have an initial phone conversation or email correspondence.

2. I'll send you a questionnaire that you can either fill out in detail, or we can discuss over the phone.

3. I research your company, industry, and target audience.

Every so often I use an icebreaker to get things flowing between me and my entrepreneur clients. This is great fun for me, and my clients really seem to enjoy it, too. I send them what I call Twenty Questions; an informal quiz that will help me get a flavor for who they are. Two sample question from the quiz:

- What's the thing that drives you get out of bed every morning, ready to face a new day?

- If you were a superhero, what would your special power be?

Sounds a bit off the wall when placed in this context, but let me stress that I only use the quiz on select clients (never for corporations). It works every time! Remember: my goal is to capture the essence of who you are and what you represent. We're going to keep on trying until we hit the nail on the head.

3. What do you know about branding?

People ask me this all the time. Branding is nothing more than a concept, but an unbelievably important one that should be the basis for all of your advertising messages. Branding is the gradual process by which you burn your name into the mind of the consumer. Some


classic examples of branding at its finest? General Electric. McDonalds. Microsoft. You get an instant and distinct impression when you hear these names. That's some killer branding all right!

How did these brands come to be the households name that they are? Consistency. If you want to build a solid reputation for your company, you must stand firm in your philosophy. You must develop an actual physical image that people recognize (think of the Golden Arches). And above all, you must always speak to the same people in the same way. When people know that they can count on you for predictable behavior, they'll begin to trust you. Customers who trust in your brand always come back.

As a copywriter, I'm your Branding Watchdog. I'll make sure you never fall off the branding wagon and start talking like somebody you're not. You should never have to tell your writer, "Let's work on branding," because it's something that gets factored in automatically. Branding is part of the package, and you won't be a smashing success until the backbone of your brand is firmly in place.

4. What if I don't care for what you've written?

Clients with a tight budget usually ask me this question. The answer that always pops into my mind is this: "Do you walk into a restaurant and ask, 'What if I don't like the food?'" Of course not, because you understand that there's always a small amount of risk. "Let the Buyer Beware!" is the famous cliche that still rings true. Even so: if I want to keep you as a customer, I'm going to do the best job possible to ensure your satisfaction.

I'm like the guy who runs a restaurant. He makes sure your food is prepared just the right way, so you'll enjoy it and return again. Likewise, I prepare your copy just the right way, in the hope that you'll absolutely love it and want to return to my website for some repeat business.

My sole purpose is to create writing materials that reflect your brand intelligently and professionally. You pay me to represent you, so I make your needs priority one. That means I provide rewrites until you're happy with the end result. Copywriters with a true passion for their work will welcome this challenge, and they won't stop until you're completely thrilled by what they've created for you. I truly feel this way, and I promise that once we work together, you'll "catch the creative fever," too.

5. How long will this project take to complete?

I'll be perfectly honest: to provide you with the most accurate assessment, I need your feedback. Give your copywriter a helping hand, and volunteer as much information as possible. How many words/pages? Will this be a kit that contains multiple elements, or a quick 500-word article? Will this project require in-depth research? All of this affects the time it will take to do a quality job. And while quantity is important, quality is more important. I refuse to hand in sloppy work because you wanted the job done yesterday.

Additionally: the less certain you are of what you want, the longer I'll spend doing "test drafts" that you'll read and give feedback on. This is quite all right by me, but I will warn you that it may lengthen the time it takes to finish the project. On the other hand, if you know exactly what you want and can express it in a detailed way, your website copy could take less than a week to create!

I hope I've been able to address your concerns as a potential copywriting client, as well as shed some light on the copywriting process itself. I truly love what I do, and nothing gives me greater pleasure than putting my creative skill to work helping you build an empire of wealth and success. If you're thinking of starting your own business, now's a great time. I wish you all the luck in the world! And if you ever need a copywriter... you know who to call. ;)

Copyright 2005 Dina Giolitto. All rights reserved.

About the Author

Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.

 

Guide to Academic Writing Article - Management - University of ...
University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ...
www.mang.canterbury.ac.nz
 
Writing the Empirical Journal Article
File Format: PDF/Adobe Acrobat - View as HTML
Your browser may not have a PDF reader available. Google recommends visiting our text version of this document.
 
Writing article about audio systems and need enthusiasts to ...
Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - I'm looking for enthusiasts willing to be interv.
forums.custom.autos.yahoo.com
 
Writing article about audio systems and need enthusiasts to ...
Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - hey buddy i got a premmie system in my car i have a.
forums.custom.autos.yahoo.com
 
Writing Article About G2 - Seeking Input | Gallery
Writing Article About G2 - Seeking Input. steveohm. Joined: 2005-10-28 Posts: 2. Posted: Mon, 2006-01-16 08:16. Hey there,. I'm writing a how-to article for ...
gallery.menalto.com
 
(5.30) Not a directory writing article file -- throttling
(5.30) Not a directory writing article file -- throttling. This typically means that in the spool there is a directory in the spool that thinks it is a file ...
www.faqs.org
 
(7.25) Server throttled No space left on device writing article file
(7.25) Server throttled No space left on device writing article file. If df still shows you plenty of space then look if you have enough inodes free. ...
www.faqs.org
 
10 Ideas for Writing Article/Blog Online - lifehack.org
10 Ideas for Writing Article/Blog Online. Ever wrote some articles online and they have hundreds of people bookmarking and linking, on the other hand others ...
www.lifehack.org
 
Writing article reviews
Writing article reviews. What is an article review? Reading and noting; Writing the first draft; Revising and redrafting; Using feedback ...
www.unisanet.unisa.edu.au
 
"The 'Mane' Event" (Shotgun Writing - Article #3) by Barbra L ...
try your own tag:. "The 'Mane' Event" (Shotgun Writing - Article #3) ... Shotgun Writing (Article #3) (11.22-28.06). Palominos. . . golden-colored horses ...
www.gather.com
 
Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ...
Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ...
tailrank.com
 
Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ...
Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque.
tailrank.com
 
Articles About Freelance Writing Index
Freelance Writing Article Index. Getting Started · How To, Tips & Samples · Getting the Writing Done · Rewriting & Editing · Your Writing as a Business ...
www.aboutfreelancewriting.com
 
Todays-Woman - Short Story Writing: Article 1 - Introduction
Short Story Writing: Article 1 - Introduction Date: Tuesday, September 26 @ 22:01:33 CDT Topic: Writing Advice. Author:Ian Mackean ...
www.todays-woman.net
 
SEL: Presentation + Writing Article for SMS
Presentation + Writing Article for SMS. I have a presentation to prepare for, plus I'm writing an article for the Search Marketing Standard. ...
www.searchenginelowdown.com
 
Writing article introductions HOWTO (English) - ArchWiki
Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ...
wiki.archlinux.org
 
Writing article overviews HOWTO (English) - ArchWiki
Writing article overviews HOWTO (English). From ArchWiki. This article discusses article overview writing techniques. Article overviews are short textual ...
wiki.archlinux.org
 
Seeking a guide to the quality of web writing : Article : Nature
Nature is the international weekly journal of science: a magazine style journal that publishes full-length research papers in all disciplines of science, ...
www.nature.com
 
Resume Writing Article - Resume Falsification
Resume Writing Article - Resume falsification: Would you lie on your resume?
www.resume-resource.com
 
Resume Writing Article - Now What? How to Ensure Your Resume ...
Resume writing article: How to ensure you resume produces top results.
www.resume-resource.com
 
 

 
Content Menu
  • 10 tips for writing exotic articles about where you live

  • 10 tips for writing powerful articles

  • 10 ways writing articles can improve your business

  • 11 tender writing sins part one

  • 12 copywriting tips to make your advertising more profitable

  • 12 point checklist for writing feature articles

  • 12 tips for writing articles on the internet

  • 15 key questions about writing your own tips booklet

  • 20 ways to keep your writing inspiration and creativity high

  • 25 ways to promote your writing business

  • 2 ways to really connect with your customer in your copywriting

  • 3 quick tips to becoming an instant copywriting genius

  • 3 tips for writing articles

  • 3 tips for writing better headlines

  • 3 ways you can profit from giving your writing away

  • 4 major mistakes to avoid when writing an article

  • 5 ideas for writing effective sales letters

  • 5 key reasons why great copywriting will always be your most important business skill

  • 5 secrets of successful copywriting

  • 7 devistating writing mistakes and how to avoid them

  • 7 formulas for writing articles that get read

  • 7 powerful sales copy writing techniques

  • 7 reasons you should be writing articles

  • 7 steps to writing articles that can explode your business

  • 7 steps you must take before writing a word of copy

  • 8 advantages to writing a book as an entrepreneur

  • 8 tell tale signs that forecast writing success

  • 9 essential items your website copywriter must know about your business before writing a word

  • advertising copywriting the top ten cliches and why you should avoid them

  • ad copywriting building brand equity one word at a time

  • analysis of a topic writing essays and term papers

  • an article writing philosophy do you have one

  • an seo copywriting makeover turning not into hot part 1 of 2

  • an seo copywriting makeover turning not into hot part 2 of 2

  • are you achieving your writing goals

  • are you writing for a change

  • article writing and article marketing what do they want to read

  • article writing and clients when things do not work out

  • article writing a great way to get free traffic to your website

  • article writing a great way to promote your website

  • article writing dos and donts

  • article writing errors

  • article writing for fame and fortune

  • article writing the art of attracting website visitors

  • article writing why bother

  • a beginners guide to writing a novel

  • a competitive and cutthroat look at writing

  • a few keys to writing effective dialogue

  • a few thoughts on writing international english

  • a scriptural how to for writing

  • baby steps to writing success

  • back to the copywriting basics

  • basic writing tips some controversial all correct

  • benefits of journal writing

  • blast your writing blocks

  • blocked stumped and stuck 12 prompts to get you writing

  • blogs like all forms of writing are an art form that takes knowledge and practice to do well

  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

  • business writing checklist

  • business writing skills ii a web writing primer

  • business writing skills i what do you want to say

  • business writing skills part iii avoiding sexist language

  • business writing when not to be professional

  • can you really sell your writing output on radio

  • checklist for writing articles that get read

  • copywriting businesses how can i get started

  • copywriting faqs

  • copywriting for seo

  • copywriting for the non english speaking audience

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

  • copywriting secrets of the indian mystics

  • copywriting successes and failures a comparison of the good and bad

  • copywriting that sells

  • creative website copywriting why it impresses both customers and search engines

  • creative writing tips does the name you chose suit your character

  • creative writing tips have you established your main character at the start

  • creative writing where to find fresh ideas

  • crime writing beckons

  • custom writing services market overview

  • discover freelance writing

  • dont miss these 10 must know facts about promoting your website with article writing

  • do the unfamiliar to keep your writing going

  • do you make this big mistake writing your articles

  • dreading the writing assignment outlines to the rescue

  • drive free traffic to your website by writing articles

  • earn money from freelance writing

  • earn while you burn travel writing tips

  • eliminate redundancies for fat free writing

  • energize your writing and increase your output

  • entering and winning writing contests

  • essential elements of a writing course proposal

  • everything i needed to know about article writing i learned from my english teacher

  • e book writing formats how to make the words flow

  • finding ebook writing topics on ebay

  • finding the book writing resources tips and help you need

  • five benefits of article writing

  • five steps to online copywriting success

  • four things every writer needs to do to make a full time living from their writing

  • framing your story writing tips for online marketing

  • freelance article writing on the net

  • freelance writing markets poetry markets highly paid v unpaid

  • freelance writing markets poetry markets highly paid v unpaid by askprofessors com

  • freelance writing on the internet

  • generating innovative ideas for writing

  • getting started in column writing

  • get an attitude about your writing

  • ghostwriting making money by being invisible

  • golden rules for writing

  • good writing

  • have you plotted your story before writing it

  • heres how writing articles can vastly improve your online business

  • hold that article or 5 techniques to effective re writing

  • home business writing made simple

  • hotel internet marketing and the secret of copywriting

  • how ghost writing articles and booklets can earn you big money

  • how to break into writing for newspapers

  • how to catch the writing bug

  • how to choose the best directories for your article writing campaign

  • how to evaluate writing contests six starter questions

  • how to find a copywriting school

  • how to find freelance copywriting jobs

  • how to find freelance jobs writing about food

  • how to get started on writing killer articles

  • how to get started with a career in copywriting

  • how to give your business writing a twist of the nose

  • how to have an effective writing group

  • how to improve your writing without writing a word

  • how to make your writing meaningful

  • how to multiply your freelance writing work

  • how to negotiate rates with a freelance copywriting expert

  • how to overcome the lyric writing hurdles that are keeping you behind

  • how to stay fit while writing

  • how to take your freelance writing chances

  • how to use this unique writing site to make money from your writing

  • how to write to win what are the secrets of writing success

  • how you can find freelance childrens writing positions that will last

  • improve your trade show results by writing articles

  • index

  • is there a difference when writing for the internet

  • i have nothing to say overcoming the fear of writing

  • i just quit my last paying writing gig and you should too

  • jumpstart your writing career

  • keeping your readers interested when writing non fiction

  • keyword article writing the key to your success

  • knowing copywriting basics how to get ahead in your copy writing business

  • letting your writing simmer

  • listen up and improve your writing

  • lots of extra money waiting to be made from writing 5 articles

  • make money writing fillers

  • make your writing sing with structure

  • marketing for writers when writing just isnt enough

  • new to article writing start here

  • new years writing resolutions steps to success

  • online writing and beyond writers will lead the content revolution

  • platform development tip 1 switch writing hats

  • power writing 101 tips and tricks to get you taken seriously

  • promise crafting the heart of copywriting

  • quick strategies for writing your essay under pressure

  • remember writing for pleasure

  • revving up your writing productivity

  • rotator

  • sales headline copywriting two quick steps to success

  • script mechanicssuggestions for writing effective voiceover copy

  • search engine optimisation copywriting the top ten pitfalls and how to avoid them

  • search engine optimization copywriting a genuine way to achieve the higher

  • seecrets on writing free requotable quotes for internet writers

  • self editing your writing

  • seo copywriting in the wake of the florida update

  • seo copywriting makeover good rankings but no sales part 1 of 2

  • seo copywriting makeover good rankings but no sales part 2 of 2

  • sharing some writing tips a simple recipe for writing success updated

  • sharing your writing is scary

  • simple writing for super sales

  • six tips for your writing journey

  • six whys of writing

  • some helpful hints in writing articles for the web twenty five tips

  • some helpful hints in writing articles for the web twenty five tips part two

  • some tips in writing articles as an internet marketing strategy

  • so you want to go into ghostwriting

  • starting a freelance writing career or how i sifted through the muck and found my way

  • starting a freelance writing career or thoughts about taking the plunge

  • starting a writing career or how i sifted through the muck and found my way

  • start and make cash from your online writing you must draw blood first

  • strategic copywriting so much more than text optimization

  • succeeding in the business of freelance writing

  • supply side freelance writing

  • take baby steps in your writing to yield a book

  • technical writing in india

  • ten rules of writing good

  • the beginners guide to freelance writing

  • the benefits of writing articles on the internet

  • the bible the source of all copywriting secrets

  • the forum phantasm method of writing

  • the idea way to grow your writing business

  • the myths of writing have you bought into these

  • the myth of the writing fairy

  • the online writing business requires constant and regular writing

  • the only thing you need to know about writing articles

  • the power of your ego in writing online copy

  • the secrets to writing your very own profit pulling ebook

  • the secret ingredient to your writing

  • the secret to good writing

  • the story of the hypnotic writing monkey

  • the three cs of writing an excellent all purpose headline

  • the top 7 rules of power copywriting

  • the top five writing mistakes professionals make

  • the world of writing according to authors dave and lillian brummet

  • the write habit how to strengthen your writing muscle

  • the writing club

  • the writing is in the rewriting seven steps to getting it right

  • time saving skills to get more from your writing

  • tips for good business writing

  • tips for writing an attention grabbing

  • tips for writing an informative article

  • tips for writing articles online

  • top 3 rules for writing effective copy

  • top seven tips for writing articles on the internet

  • top seven ways writing articles can explode your online business

  • transform your home page to pull sales with passion copywriting

  • travel writing

  • twenty five tips in writing articles for the web

  • understanding that online writing is business writing will make you a fortune

  • using and writing press releases

  • using power words when writing articles

  • voice in narrative and dialogue a contrast of writing styles

  • ways to increase traffic by writing articles

  • ways to promote your business when your passion is writing

  • web copywriting for international markets

  • web writings evolution the web content market for writers

  • web writing create writing flow with four uncommon connectors

  • weeding out your writing

  • what is persuasive copywriting and how can it help your business

  • what is writing style and how do you develop it

  • what seo copywriting is and isnt

  • what topics should your article writing campaign cover

  • what you absolutely must know about writing headlines

  • where can you find the best resources for technical writing

  • where to find writing jobs online

  • why arent you writing ezine articles

  • why article writing can be good for your business and for you

  • why good copywriting matters

  • why should i bother with optimised online copywriting

  • word frequency analysis as a means to improve writing quality

  • work at home and make money writing for profit

  • write smart how to create terrific writing goals and achieve them

  • writing about writing

  • writing and walking beating writers block

  • writing an e book needs software free is best

  • writing articles

  • writing articles advice for the do it yourself webmaster

  • writing articles as an affordable internet marketing method

  • writing articles for the search engines

  • writing articles pinpoint accuracy

  • writing articles to promote your website or business

  • writing articles to start internet business

  • writing article important tips

  • writing as a gift

  • writing a book tips from an author 2

  • writing a book tips from an author 3

  • writing a book tips from an author 4

  • writing a book tips from an author 5

  • writing a book tips from an author tip 1

  • writing a short article can be as easy as 1 2 3

  • writing benefit driven web copy 4 steps to more sales

  • writing copy for online catalogs

  • writing fiction literature and large blocks of text for the internet

  • writing for dollars how to get started

  • writing for free when when not to do it

  • writing for publicity and profit on the www

  • writing for public relations

  • writing for sex markets

  • writing for teen magazines

  • writing for the web

  • writing for the web more places to get ideas

  • writing for the web where to get article ideas

  • writing for yourself

  • writing from an amateur perspective

  • writing getting started

  • writing great articles im no expert but

  • writing help

  • writing in exchange for bread on the table

  • writing it right

  • writing narrative vs writing dialogue

  • writing newsletters tricks of the trade

  • writing personal statements top tips

  • writing reading speaking talking

  • writing s that get noticed

  • writing the civil war researching the causes

  • writing the civil war the why and how it was fought

  • writing the recipe

  • writing tips for novice authors

  • writing to excel

  • writing web copy that sells how it compares with offline copy

  • writing well 6 steps to being your own best editor

  • writing without style

  • writing with power 5 snappy rules for success

  • writing your articles an organized framework for success

  • writing your writing job description

  • your writing anxiety 10 ways to bring relief

  • zany ideas that increase writing productivity and quality