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2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright © 2005 by Bruce Carlson One of the least talked-about areas in copywriting education is voice. This is probably because it’s tough to set general rules for something that’s so personal to each of us. After all, the same things go into...
Article Writing and Article Marketing: What Do They Want to Read?
Wal-Mart, McDonalds, and other large corporations spend millions
of dollars doing market research, trying to discover what it is
that their customers want.
We can take a hint from what they do.
Don't assume you know
The mistake many...
Copywriting for the Non-English-Speaking Audience
The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your...
Keeping your readers interested when writing non-fiction
Writing non-fiction might be the easiest of all writings, but it’s not always the easiest to keep your readers interested. When writing non-fiction the best thing to do is research, even when the story is about you, research. Readers are generally...
What you absolutely must know about writing headlines
It is very important that your headline causes the buyer to make an immediate judgment decision on whether or not to buy your product. If, after reading your headline, it is not possible for a person to say “I want this” or “I don’t want this”, then...
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Do The Unfamiliar To Keep Your Writing Going
One of the best ways to blow someone's winning streak during a tennis game is to comment on how great they are doing. Your comment will kick in their left brain's inner critic which will zap their flow and change their focus. In tennis, this is an underhanded type of gamesmanship.
In life, it happens to each of us all the time. Even to writers.
In writing, the same thing occurs as soon as the right side of the brain, the right hemisphere, gets a break, the left side begins editorializing. Even if the left side compliments you on your progress or the time you committed, it still zaps the flow. Flow stops, hiccups, and the writing or idea doesn't get to the next step.
This is an event that affects us all in more than just writing.
There is not any particular timeframe when this occurs either. It may occur when you are writing something short, like an article, memo, or email. Or it might not occur until the chapter six of your book. This is why the freewriting exercise works so well. It allows your right brain to tell the left side to shut up for a particular amount of time.
There is actually only one way to get the writing flowing again. It is by doing something unfamiliar. When you are doing something unfamiliar the left side doesn't know how to logically respond. The left side then can't be its helpful self. Flow, intuition, and ideas naturally return with a renewed rhythm.
Whenever I am trying to describe something, my logic side kicks in and
brings the next action to a halt. The self talk begins to say, “How can any word begin describing this beautiful sunrise?” Since drawing isn't a familiar item for me, I pull out a few drawing pencils or a water color brush and play. The drawing isn't something I do often. If I did, it would then become familiar and that self would stop me. It doesn't take but a few minutes of doing something unfamiliar before the flow flourishes again and I am able to return to the description or writing.
Always remember, all the words we use in our first draft look like ordinary words. It isn't until later that their appearance changes to extraordinary.
The left self is always telling us that every day scenes or objects are just ordinary.. A mere beer bottle on the side of the road can receive a message, “So what.” When we push the situation we usually ask, “How can I make this come alive?” By doing something unfamiliar in the mind or in some type of action we can release the right side to the freedom to find the words. Do so by seeing the ordinary. Describing the ordinary. At this moment you begin using both sides of the brain. I guarantee that whatever you write will never be ordinary. Extraordinary writing is ordinary writing practiced.
About the Author
Catherine Franz, life and business coach and marketing master,
specializes in infoproduct development. More at:
http://www.MarketingStrategiesToGo.com and
http://www.AbundanceCenter.com. Including articles
and ezines.
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