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7 Steps You MUST Take Before Writing a Word of Copy!
Special Requirements for Reprint: Please include Lorrie's full name, website and resource box with live hyperlinks. Email a copy of the published article to redhotcopy@hotmail.com . Copywriting Checklist Okay, you know you have your product (or...
How to Improve Your Writing Without Writing a Word
Many an ad, business letter and TV commercial comes into being slowly, even painfully. Maybe because some of us write as if we were still using an IBM Selectric, wite-out and a badly worn Webster's. For that matter, maybe some still are. And that's...
Make Your Writing Sing With Structure
At some point, every serious writer is forced to sit down and conclude that there is something seriously wrong with their work. It wanders. It is pretty in some spots and horribly ugly in others. It doesn't always make sense, and is uneven in...
The Three Cs of Writing an Excellent all Purpose Headline
Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if they read the rest of the ad. Use action verbs. Save ten dollars is a...
Writing Articles As An Affordable Internet Marketing Method
Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the...
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Do The Unfamiliar To Keep Your Writing Going
One of the best ways to blow someone's winning streak during a tennis game is to comment on how great they are doing. Your comment will kick in their left brain's inner critic which will zap their flow and change their focus. In tennis, this is an underhanded type of gamesmanship.
In life, it happens to each of us all the time. Even to writers.
In writing, the same thing occurs as soon as the right side of the brain, the right hemisphere, gets a break, the left side begins editorializing. Even if the left side compliments you on your progress or the time you committed, it still zaps the flow. Flow stops, hiccups, and the writing or idea doesn't get to the next step.
This is an event that affects us all in more than just writing.
There is not any particular timeframe when this occurs either. It may occur when you are writing something short, like an article, memo, or email. Or it might not occur until the chapter six of your book. This is why the freewriting exercise works so well. It allows your right brain to tell the left side to shut up for a particular amount of time.
There is actually only one way to get the writing flowing again. It is by doing something unfamiliar. When you are doing something unfamiliar the left side doesn't know how to logically respond. The left side then can't be its helpful self. Flow, intuition, and ideas naturally return with a renewed rhythm.
Whenever I am trying to describe something, my logic side kicks in and
brings the next action to a halt. The self talk begins to say, “How can any word begin describing this beautiful sunrise?” Since drawing isn't a familiar item for me, I pull out a few drawing pencils or a water color brush and play. The drawing isn't something I do often. If I did, it would then become familiar and that self would stop me. It doesn't take but a few minutes of doing something unfamiliar before the flow flourishes again and I am able to return to the description or writing.
Always remember, all the words we use in our first draft look like ordinary words. It isn't until later that their appearance changes to extraordinary.
The left self is always telling us that every day scenes or objects are just ordinary.. A mere beer bottle on the side of the road can receive a message, “So what.” When we push the situation we usually ask, “How can I make this come alive?” By doing something unfamiliar in the mind or in some type of action we can release the right side to the freedom to find the words. Do so by seeing the ordinary. Describing the ordinary. At this moment you begin using both sides of the brain. I guarantee that whatever you write will never be ordinary. Extraordinary writing is ordinary writing practiced.
About the Author
Catherine Franz, life and business coach and marketing master,
specializes in infoproduct development. More at:
http://www.MarketingStrategiesToGo.com and
http://www.AbundanceCenter.com. Including articles
and ezines.
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