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Article Writing Do's and Don'ts
Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy,...
Business Writing Skills II - A Web Writing Primer
Whatever you would write on paper, cut it in half. The web was designed for quick reading. Studies show that people do not read long blocks of text while surfing the web; reading from the screen is often slower than reading on paper. Therefore, be...
SOME HELPFUL HINTS IN WRITING ARTICLES FOR THE WEB - TWENTY FIVE TIPS (PART TWO)
13. Use HUMOUR. People like to have a bit of fun with the occasional laugh, whilst being informed on a serious subject. At least I believe so! I try to write to share, inform and hopefully even "entertain a little". 14. Write from "your heart",...
The idea way to grow your writing business
As a writer (or any business) in order to generate good financial returns for your efforts you will need to place a great deal of emphasis on product creation and the marketing aspects of your business to turn "what might be" into "what will be"...
Writing Your Articles: An Organized Framework for Success!
Writing articles for an ezine, newsletter or as content for your web site can often be a daunting prospect. There you sit, looking at a blank page and saying to yourself "Where do I start?".
The first step is easy. Don't start with a blank page...
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Dreading the Writing Assignment? Outlines to the Rescue
Writing technical articles is a challenge. There you sit, surrounded by reams of research, notes and interviews. Where do you start?
Remember 5th grade English? You start with an outline.
Outlining has fallen on hard times lately. Mind mapping and brainstorming are much more fashionable. These techniques are great when generating ideas, but once you’ve got your ideas germinating you’ve got to outline them. Without an outline, your article will:
- Be an unstructured mess.
- Take three times as long to write.
Don’t let this happen to you – outline. If it’s been a while since 5th grade – or if your “progressive” school didn’t stoop to teach you actual English skills – let me remind you why it’s important and how to do it.
- Outlining keeps you from writing an unstructured mess. Readers, especially American readers, prefer distinct sections in their media. For example, look at American screenplays. Movies invariably have three acts, and anything that doesn’t have them is considered an art film. Effective speeches often contain three parts, and readers like three points because the structure makes easier to retain information.
- Outlining shrinks your writing time by a third to a half. How do you whittle down that pile of research notes and interviews into an article or white paper? You guess it – outline it. By assigning sections to your notes before you start writing, you’ll categorize, simplify and clarify. Not bad before you’ve even written an introduction. For example, let’s say you’re writing an article about mirroring. You can divide such an article into several different sections depending on what your client wants
to get across. Here are some examples of different outlines:
- 1) Explanation of mirroring 2) Differences between local and remote mirroring, 3) Contrasting mirroring with other forms of replication, or
- 1) Define mirroring 2) List environments that require mirroring 3) Decision matrix for assigning different mirroring levels.
Once you’ve done your research it’s simple to assign pieces to different sections. Believe me, it’ll light a fire under your writing time.
Christine Taylor is president of Keyword Copywriting, which helps marketing and PR pros leverage their relationships with technology clients. E-mail her at chris@keywordcopy.com, call her at 760-249-6071, or check out Keyword’s Website at www.keywordcopy.com
Christine writes technical marketing communications for data storage, networking and pharmaceutical clients, including:
- EMC
- Commvault
- Quantum
- StoneFly Networks
- Sybase
- Maranti Networks
- ClariStor
- Fujitsu
- AES
- Obagi Medical Products
She specializes in trade journal articles, white papers, press kits and online content. She serves as a contributing editor to Computer Technology Review and acts as editor-in-chief for Storage Inc. and Storage Management Solutions.
Before moving into technical journalism and marketing she served 20 years in the IT trenches, including systems administration at Avery Dennison's Research and Development division.
chris@keywordcopy.com
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Guide to Academic Writing Article - Management - University of ... |
University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ... |
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Writing the Empirical Journal Article |
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Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
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SEL: Presentation + Writing Article for SMS |
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