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7 Powerful Sales Copy Writing Techniques!
Copy writing is a million dollars industry and copy writing
skill is something you can also mastered, it requires a lot
of practices to write an effective sales letter, yes! You
can also learn how to write a good compelling sales letter!
In this...
Revving Up Your Writing Productivity
Productivity begins by recognizing and valuing your brilliance, time, and space. It starts with awareness of what works and what does not. It continues with examining what needs grease, or other needs. Search for the truth for what you need in order...
Tips For Writing An Attention Grabbing Press Release
If you were to ask certain people in the public relations or marketing field, they would tell you, "Press Releases don't sell. End of story." Most press releases don't sell, but there's a good reason for that. A lot of people just don't care, be it...
Writing a book - tips from an author #3
Concluding a three act story. The final or third part of a three
act story is the conclusion. You have to tie up all the loose
ends here, or your readers will remain unsatisfied. Don't ever
rely on 'hope' that the reader will have 'forgotten'...
Your Writing Anxiety - 10 Ways to Bring Relief
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright, horror, nervousness, panic, scare, strain, stress, tension, terror, trepidation, unease or uneasiness: whatever it's called, you've got it.
And the reason...
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HOW TO GIVE YOUR BUSINESS WRITING A TWIST OF THE NOSE
What happens when you twist someone's nose?
To begin with, you get their full attention. No
distractions. No mind wandering.
That's why it's important to put a nose-twist into your
own 'important' business communications.
HERE'S HOW NOSE-TWISTING WORKS
You have a brilliant idea for marketing a new product.
Now, it needs to be put into writing for consideration by
other decision makers.
(Note: I'm not suggesting that only marketing people have
this type of writing challenge. Anyone...including
you...will one day have to distribute some important
information, sell something [perhaps yourself], or
encourage the adoption of an idea. Effective business
writing is an important skill for any successful business
person...no matter what career path you've chosen.)
Many people might start out their idea proposal something
like this. 'Following is an idea I feel will be effective
in helping to market the new Axtec product.' Now doesn't
that get the blood pumping.
Instead of this kind of ho hum opening, try saying
something provocative, such as: 'Six months after launch,
our new Axtec product could capture a 20% market share by
putting into action the following promotional idea.'
Or, you could ask a question like, 'What is the one
feature about the new Axtec product that could catapult it
above all competition?'
Naturally, you need to have some basis for your claims or
questions. You don't want to be caught exaggerating. If
people suspect you are trying to con them into reading
something, your day on the stage is over.
Here are several other excellent ways of giving your
imcoms a nose-twist in addition to the provocative
statement or question:
1. Open with a story - The
story might setup a problem
your proposal would help solve. If you're uncertain how
this works, read a copy of Reader's Digest. Many of their
articles begin with a narration.
2. Provide a startling statistic - Just make certain it is
startling. Conventional statistics seldom deliver much of a
nose-twist.
(The following suggestions assume your imcom is being
distributed as hard copy.)
3. Include a sample - If the subject of your imcom
involves a product or product sample that is easily glued
to a letter or first page of a proposal, this is an
excellent attention getter. Products might include a new
grade of sandpaper, stronger plastic, new fabric...etc.
4. Alter the paper - I have punched holes in letters, cut
off corners, even burned the edges of an imcom in order to
attract attention. Just make certain it ties in with your
headline and subject.
None of these suggestions are considered standard business
writing techniques. And that's the point. Being a little
unconventional can make your imcom the standout business
communication of the day. Just avoid being cute or clever.
That almost never works.
Remember, developing your skills as a business writer will
put you miles ahead of the crowd, no matter what your job
or business. It should be as much a part of your work-a-day
world as the language you speak. Even a small investment in
developing these skills will bring huge returns in future
success.
About the Author
Doug C. Grant is the author of the new e-book, `How to
Move from Cubicle to Corner Office with THE SECRETS OF
POWER WRITING'. A FREE preview plus details on receiving a
FREE Blue Pencil Edit for one of your own imcoms is
available by e-mailing: mailto:edit@newbieclub.com
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