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Article Writing and Clients: When Things Do Not Work Out
In each of my business relationships, I expect that mutual
respect and trust be essential ingredients in my association
with the other individual. If one or both traits do not exist,
then the relationship shouldn't proceed any further.
So,...
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the...
The Three Cs of Writing an Excellent all Purpose Headline
Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if they read the rest of the ad. Use action verbs. Save ten dollars is a...
USING AND WRITING PRESS RELEASES
Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences. We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently...
WEEDING OUT YOUR WRITING
Weeding Out Your Writing An accepted fact with any garden is that there will be weeds. Some have a lot and some have a few. However many there are, one thing is for certain. People pull them out, and throw them away. Weeds drain needed moisture...
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Jumpstart Your Writing Career
** Jumpstart Your Career by Asking "Why?" ** by Laura Backes,
Publisher of Children's Book Insider, the Newsletter for
Children's Writers
When developing a story or article, writers learn to incorporate
the "who," "when," "where," and "how." But what often gets
overlooked is the "why." Without examining why a story takes
place, or why an article would be of interest to the reader, the
entire writing experience can be a fruitless exercise.
Why this character?
At a writing conference I once critiqued a manuscript featuring a
character in a situation where you wouldn't normally expect to
find him. When I wondered why he was there, the author answered,
"He just is." "But how did he get there?" I asked. "One of the
other characters put him there," the author stated. "Why?" I
pushed. The author didn't have an answer.
If you arbitrarily think it would be cute to have a monkey, a
doll, or a policeman as your story's protagonist, the reader's
not going to care unless it makes sense to have that character
inhabit your particular plot. And if a monkey shows up where he
shouldn't be--at school, for instance--why he's there has to be
an integral part of the story. But more than that, the reader has
to know why this monkey is suddenly sitting in a first grade
classroom. What's unique about the character that makes him the
only monkey who could possibly appear in this book?
Why this story?
Just as important as knowing why your character inhabits your
book is understanding why this character experiences the conflict
or problem that fuels the plot. Your readers have to believe this
protagonist would encounter these obstacles, and not be able to
resolve the problem in a few lines of text. Not every child is
afraid of the dark, so if your character hides under the covers
when the lights are out, plant something in her
personality that
causes this behavior.
How the plot conflict is resolved also harks back to "why." Why
does your character take these particular steps, instead of an
easier or more obvious route, to reach his goal? What fears,
hang-ups or quirks does the character have to overcome to get
what he wants? Would a child understand and care about these
traits? Have you laid the groundwork in the beginning of the
story so the reader believes the character could not possibly act
any other way, thus never forcing the reader to question you in
the first place?
Why this article?
Virtually any nonfiction topic can hold a child's interest if
it's presented in the right way. But first ask yourself why
you're writing this article or book. Does it have a direct
application to the experiences of your readers? Can it tie in
with what they're learning in school? Will it enrich their lives
in some way? If your motivations are clear, then take a hard look
at your audience. Why would kids this age be interested in this
topic? How can you present the material in a way that's
entertaining as well as informative? If you find you're working
hard to shape the information to fit a specific audience or
format, perhaps you need to rethink your approach. Maybe you're
trying to write too young, and the subject really requires an
older reader. Or perhaps you assume middle graders will be
fascinated with an animal alphabet book, but after researching
other ABC books on the market, you learn they're really targeted
to much younger children.
About the Author
Laura Backes is the publisher of Children's Book Insider, the
Newsletter for Children's Writers. For more information about
writing children's books, including free articles, market tips,
insider secrets and much more, visit Children's Book Insider's
home on the web at http://write4kids.com
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