|
How to Use This Unique Writing Site To Make Money From Your Writing
There is absolutely no doubt that the future belongs to online writers. The rapidly growing number of sites and blogs being set up every day will increasingly require writers. So how does a writer use this information to make money now and in the...
Make Money Writing Fillers
What Is A Filler? Open any magazine, newspaper or webpage, and most likely you will come across a filler. A filler is a short item used to fill a space in a publication (or to fill time on the radio or television--keep in mind that a writer writes...
Writing about 'writing'.
Writing about ‘Writing’! By Liana Metal What am I going to write about? Which topic is the best? Who is going to be interested in my article? You can ask yourself endless questions on ‘what’ is going to be the subject of your article. Don’t...
Writing Articles - Advice For The Do-It-Yourself Webmaster
As an SME it is virtually impossible for us to hire the services of a good SEO company that is going to spend time optimising the site, adding new content and gaining good links for the site, simply because of the cost involved. Other SME's are I am...
Writing From An Amateur Perspective
So, you want to be a writer? You probably have some background
in writing, perhaps did well in school with the subject, or have
simply always liked the idea of writing for fun and even for
profit. While you have the will to write, you are unsure...
|
|
| |
|
|
|
|
|
|
Sales Headline Copywriting - Two Quick Steps to Success
Get a Good Start for Sales Success
The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both make the prospect take notice and make them want to know more.
When you write a headline to sell something, make sure it does these two things:
1. Gets attention
2. Arouses curiosity
How to Get the Prospect’s Attention
If you’re out in the street and you want to get someone’s attention, it’s easy enough. Just yell at them, “Hey, YOU!” They’ll turn and look at you to see what you want.
A lot of headline writers think they can do the same thing in print. The sprinkle “you” and “your” and “you’ll” around and figure that’s all it takes. It’s not that easy.
What gets attention is something that truly interests the prospect – it solves a problem for them or meets a compelling need.
For example, if you’re addressing someone who wants to get rich quick and easy, a headline like this could work “You’ll Make Millions Selling Our Christmas Cards Part-time.” Now this headline has some problems that we’ll address in a minute, but at least it would get attention if the prospect were interested in making millions.
Remember though: Interest – like beauty – is in the eye of the beholder. If you were sending a sales letter to monks and nuns, an appeal to their greed probably would not get attention. That’s why it’s so important to know your prospect. One way to do that is to research your product. Often asking what the purpose of the product is will give you insight into the prospect’s thinking. That’s because the product’s designers were trying to solve a problem or meet a need.
Golf clubs designed with gigantic titanium heads appeal to golfers who want a tool to help them hit the ball farther. They could probably do better by spending the money on lessons but they want what they want the easy way. The headline can get their attention by acknowledging what they want:
“With Our Big Pig Titanium Driver, You’ll Hit The Ball At Least Fifty Yards Farther – Without Changing A Thing About Your Present Swing.”
This headline will get attention because it appeals to the prospects interest. But it shares a problem with the earlier headline. Maybe you already know what it is.
/>
The Missing Element – Curiosity
The problem with both our headlines is that they don’t arouse curiosity. In the first case, we’re told how we can make the millions – by selling Christmas Cards for the company. There’s no mystery.
In fact, if I’ve had any experience selling Cards in the past, I’m liable to trash the letter because experience says it’s not a good idea. Your sales letter will never get a chance to weave its magic spell.
The same problem exists with the second headline. We’re familiar with the Big Pig Titanium Driver. We actually had a friend that bought one and it didn’t help him increase the distance of his drives at all. Again, rejected before we have time to make our pitch.
How To Arouse Curiosity
You arouse curiosity by hiding, obscuring, veiling, hinting but never revealing. Let’s change the first headline to read:
“Make Millions With A Joyful Product Everybody Needs – And LOVES!”
Now we’re going to want to read the letter to find out what the joyful product is. Our curiosity has been aroused.
And our second headline could be changed to:
“Hit The Ball Fifty, Even One Hundred Yards Farther – Without Changing Your Swing!”
Wow, lousy golfer that I am, I’m going to read the letter and find out how I can do this!
The important of arousing curiosity is the main reason for the old copywriter’s adage: Never Mention the Brand in a Headline.
Just Two Quick Steps to Headline Success
If you’ll just apply these two simple steps, you’ll be able to write great headlines. They’ll get the prospect’s attention and they’ll pique his curiosity and make him want to read more.
That’s the whole point of the headline – to make them want to read more.
Ronald A Murphy is a Copywriter and Graphic Designer specializing in Direct Response, Multichannel Marketing. Murphy writes and
designs sales letters, direct mail packages, inserts, web sales pages, direct email, newsletters for marketing, Internet articles, white papers, and other sales focused materials. He provides
expertise to clients serving financial, business, technology, health, opportunity and fundraising markets.
For more information on copywriting and marketing, visit his site at http://RAMurphy.com. At the site, you can subscribe to his newsletter, R A Murphy's Copywriting and Design Tips. Murphy also writes a Blog at http://RonaldAMurphy.com.
|
|
|
|
|
| Guide to Academic Writing Article - Management - University of ... |
| University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ... |
| www.mang.canterbury.ac.nz |
|
| Writing the Empirical Journal Article |
| File Format: PDF/Adobe Acrobat - View as HTML |
| Your browser may not have a PDF reader available. Google recommends visiting our text version of this document. |
|
| Writing article about audio systems and need enthusiasts to ... |
| Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - I'm looking for enthusiasts willing to be interv. |
| forums.custom.autos.yahoo.com |
|
| Writing article about audio systems and need enthusiasts to ... |
| Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - hey buddy i got a premmie system in my car i have a. |
| forums.custom.autos.yahoo.com |
|
| Writing Article About G2 - Seeking Input | Gallery |
| Writing Article About G2 - Seeking Input. steveohm. Joined: 2005-10-28 Posts: 2. Posted: Mon, 2006-01-16 08:16. Hey there,. I'm writing a how-to article for ... |
| gallery.menalto.com |
|
| (5.30) Not a directory writing article file -- throttling |
| (5.30) Not a directory writing article file -- throttling. This typically means that in the spool there is a directory in the spool that thinks it is a file ... |
| www.faqs.org |
|
| (7.25) Server throttled No space left on device writing article file |
| (7.25) Server throttled No space left on device writing article file. If df still shows you plenty of space then look if you have enough inodes free. ... |
| www.faqs.org |
|
| 10 Ideas for Writing Article/Blog Online - lifehack.org |
| 10 Ideas for Writing Article/Blog Online. Ever wrote some articles online and they have hundreds of people bookmarking and linking, on the other hand others ... |
| www.lifehack.org |
|
| Writing article reviews |
| Writing article reviews. What is an article review? Reading and noting; Writing the first draft; Revising and redrafting; Using feedback ... |
| www.unisanet.unisa.edu.au |
|
| "The 'Mane' Event" (Shotgun Writing - Article #3) by Barbra L ... |
| try your own tag:. "The 'Mane' Event" (Shotgun Writing - Article #3) ... Shotgun Writing (Article #3) (11.22-28.06). Palominos. . . golden-colored horses ... |
| www.gather.com |
|
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... |
| tailrank.com |
|
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
| Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque. |
| tailrank.com |
|
| Articles About Freelance Writing Index |
| Freelance Writing Article Index. Getting Started · How To, Tips & Samples · Getting the Writing Done · Rewriting & Editing · Your Writing as a Business ... |
| www.aboutfreelancewriting.com |
|
| Todays-Woman - Short Story Writing: Article 1 - Introduction |
| Short Story Writing: Article 1 - Introduction Date: Tuesday, September 26 @ 22:01:33 CDT Topic: Writing Advice. Author:Ian Mackean ... |
| www.todays-woman.net |
|
| SEL: Presentation + Writing Article for SMS |
| Presentation + Writing Article for SMS. I have a presentation to prepare for, plus I'm writing an article for the Search Marketing Standard. ... |
| www.searchenginelowdown.com |
|
| Writing article introductions HOWTO (English) - ArchWiki |
| Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ... |
| wiki.archlinux.org |
|
| Writing article overviews HOWTO (English) - ArchWiki |
| Writing article overviews HOWTO (English). From ArchWiki. This article discusses article overview writing techniques. Article overviews are short textual ... |
| wiki.archlinux.org |
|
| Seeking a guide to the quality of web writing : Article : Nature |
| Nature is the international weekly journal of science: a magazine style journal that publishes full-length research papers in all disciplines of science, ... |
| www.nature.com |
|
| Resume Writing Article - Resume Falsification |
| Resume Writing Article - Resume falsification: Would you lie on your resume? |
| www.resume-resource.com |
|
| Resume Writing Article - Now What? How to Ensure Your Resume ... |
| Resume writing article: How to ensure you resume produces top results. |
| www.resume-resource.com |
|