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An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 2 of 2
by Karon Thackston © 2003 http://www.copywritingcourse.com In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales...
Get an attitude about your writing
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you're a professional writer, you need to get an attitude about your...
SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
by Karon Thackston © 2004-2005 http://www.copywritingcourse.com In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here:...
Starting a Freelance Writing Career (or How I Sifted Through the Muck and Found My Way)
So, the decision is final. I am a writer. Actually, I have always been a person who writes, but I have never applied the term to myself in a professional sense. Having pushed aside my financial fears and gained the requisite self-confidence, I...
Writing for Teen Magazines
I would look at the magazines my teenage neighbor and her friends stashed away in their cupboards and think, “Heck, I could do that!” So one day, while she was away at school, I broke into her room and “borrowed” the magazines. Teenage magazines...
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Succeeding in the Business of Freelance Writing
Something that's always surprised me about the freelance writing business is just how many writers there are out there who don't seem to realize that they're running a business.
<strong>Succeeding in the Business of Freelance Writing</strong>
Of the freelance writers who send quotes to prospective employers through my website, http://www.WritingWorld.org, it never fails to surprise me just how many make no effort whatsoever to try and "sell" themselves. Some simply post a quote and nothing else: no information about themselves, no indication about their skills and experience, nothing. Others post a quote with a short message saying, "I don't know what a 'search engine optimized article' is, but please pick me anyway", or "I have no experience in this, but hopefully I'll be able to do it."
Needless to say, the writers who don't bother to sell themselves never get the gigs. So why don't they make the effort? Because they fail to realize that they're running a business.
Some - not all, but some - of the freelance writers we encounter seem to have somehow picked up the idea that all they have to do to succeed is to be good at writing. Unfortunately, it's not quite as simple as that: to really succeed as a freelance writer, you have to be good at selling yourself. And you have to be aware that you're running a business.
<strong>Marketing Your Freelance Writing Business Online</strong>
If you really want to run a successful freelance writing business, think about getting a website. Most businesses these days have websites: they're the ideal way for customers to find you, read more about your services and get in touch.
This is another area, however, where a lot of
freelance writers fail. Because not just any old website will do. Sure, there are some very professional looking websites out there, run by freelance writers - but there are just as many sites which seem designed to frighten away clients rather than attract them. Amateurish design, tacky animations, clashing colors and even, God-forbid, music, are all the sign of the amateur freelance site.
<strong> Getting Your Freelance Writing Website Up and Running</strong>
While it's tempting to try and put together a website yourself, unless you have a really sound grasp of website design, this tactic can really backfire. An amateurish website tells your visitors that you're an amateur business, and that you don't have enough faith in the viability of your business to invest in a professional website. All of these things are red flags to clients, who'll go elsewhere in a heartbeat.
Get yourself a professionally designed website - and if your budget can't stretch to an entire website, consider signing up for a personal profile at WritingWorld.org, where for only $25 per year you get your own page, complete with downloadable resume, writing samples and client testimonials.
Your WritingWorld.org profile also gives you your own WritingWorld URL, which you can give to prospective clients, or even market in the same way you would promote your own website, using pay per click ads or other methods.
About the Author
Amber McNaught is the owner of http://www.WritingWorld.org, where a one-page personal profile costs only $25 per year.
Amber also runs Hot Igloo Productions Ltd, which offers affordable website design: visit http://www.hotigloo.co.uk
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| Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque. |
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| Articles About Freelance Writing Index |
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| Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ... |
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