|
10 Keys to Writing Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales...
Don't Miss These 10 Must Know Facts About Promoting Your Website with Article Writing
Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week. Fresh, unique ideas are always attractive, and ezine authors don't mind publishing others work, (along...
Dreading the Writing Assignment? Outlines to the Rescue
Writing technical articles is a challenge. There you sit, surrounded by reams of research, notes and interviews. Where do you start?
Remember 5th grade English? You start with an outline.
Outlining has fallen on hard times lately. Mind...
Self-Editing Your Writing
Much of what I do at my "day job" involves editing what others have written. Eliminating typos, repairing damaged grammar, replacing missing or misused punctuation--I relish editing, in a roll-up-my- shirtsleeves and rub-my-hands-together sort of...
The Secret Ingredient to Your Writing
Okay, so what do you need to succeed in your writing career? To keep it simple, I would say just five things – the first four are obvious enough but the last one may shock (and comfort) you. Let's go through them in order: Technical ability This...
|
|
| |
|
|
|
|
|
|
32 Point Copywriting Checklist to Bulletproof Your Copy
As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no redundant or response-draining elements.
With that, I put together a 32 point copy checklist which I consult religiously. Here's a version of the checklist I use. I hope you find it to be as helpful as I do.
1. Does the headline in your body copy and/or the opening paragraph include the word 'you' or at least imply it?
2. Does it attract attention and shout out strong, "specific" benefits?
3. Does it relate to the needs of your reader?
4. If you are marketing to a specific group, have you flagged that group in the subject?
5. Does the subject header include the person's name?
6. Does the body copy begin with "Dear [name]?"
7. Does your subheading or second paragraph flow on from the headline hinting at a solution to their problem?
8. Does your copy address the fears or wants and needs of your buyer and show them how to achieve results?
9. When you've made claims, have you shown why it gets results?
10. Have you started with the most powerful benefit first?
11. Have you given your reader all the benefits and details they need to make a buying decision?
12. Have you addressed any potential objections in your copy?
13. Have you
included testimonials and case studies?
14. Have you included a guarantee?
15. Have you included a limited offer?
16. Does the offer have a high perceived value to your reader? Does it interest them?
17. Have you told your reader the reasons why you're making the offer?
18. Does your last paragraph summarise the most powerful sales appeal and create a sense of urgency?
19. Have you told your reader what to do eg. "Call now on xxxxx for xxxx"?
20. Have you made it easy for your reader to respond?
21. Does your copy follow this flow - "Problem, Agitation, Solution"?
22. Is it written in a friendly, easy to understand, conversational tone?
23. Short words, short sentences, short paragraphs?
24. Can you replace any word with another word that packs more of a punch?
25. Have you been specific in your figures not rounded off?
26. Do paragraphs flow into each other well?
27. Have you highlighted important words?
28. Is your copy easy to understand?
29. Are there any redundant words - scrap them?
30. Do you use "you" twice as much as you use "I" or "we"?
31. Is all your copy in active not passive voice?
32. Have you included a PS that creates a further sense of urgency?
About the Author
Kris Mills of Words that Sell
http://www.wordsthatsell.com.au is an
experienced direct marketer, copywriter, author and internet marketer.
|
|
|
|
|
| Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ... |
| An online community dedicated to fostering writing skills. With a free membership anyone may read, write, rate, and review works. |
| www.writing.com |
|
| Welcome to Writing-World.com! |
| Writing articles and resources. Tips about how to become a better writer, get published and find writing markets. From Moira Allen. |
| www.writing-world.com |
|
| Guide to Grammar and Writing |
| The Guide to Grammar and Writing contains scores of digital handouts on grammar and English usage, over 170 computer-graded quizzes, recommendations on ... |
| grammar.ccc.commnet.edu |
|
| Purdue University's Online Writing Lab - The OWL Family of Sites |
| Writing lab and resources. Email newsletter available. |
| owl.english.purdue.edu |
|
| OWL at Purdue University: General Writing Concerns Handouts |
| This page contains important links to the writing: planning/writing/revising aspects of the OWL website. |
| owl.english.purdue.edu |
|
| Writing - Wikipedia, the free encyclopedia |
| The original Mesopotamian writing system was initially derived from a system of ... If it is deemed to be a written language, writing in China will predate ... |
| en.wikipedia.org |
|
| Writing.org - Advice for Freelance Writers |
| Articles to help you launch a freelance writing career, from a former literary agent and PLAYBOY editor. |
| www.writing.org |
|
| Writing HTML |
| More than just an HTML reference, this is a structured approach for learning how to create web pages, designed by specialists in learning at the Maricopa ... |
| www.mcli.dist.maricopa.edu |
|
| National Novel Writing Month - National Novel Writing Month |
| NaNoWriMo is an annual (November) novel writing project that brings together professional and amateur writers from all over the world. |
| www.nanowrimo.org |
|
| Poynter Online |
| Apply by Dec. 11 Reporting and Writing the Untold Stories Apply by Dec. 11 ... Reporting & Writing for Multi-Platform Newsrooms. Apply by Jan. 10 ... |
| www.poynter.org |
|
| Pages tagged with "writing" on del.icio.us |
| This short online course provides a practical introduction to writing fiction. During the course you will be expected to write two short pieces for ... |
| del.icio.us |
|
| BBC Get Writing |
| The BBC's online resource for writing drama and comedy for television, radio and film. |
| www.bbc.co.uk |
|
| TOC About Writing |
| Menu of articles on writing written by professional SF/F writers. |
| www.sfwa.org |
|
| 11 Rules of Writing -- a concise guide to important grammar ... |
| A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar. |
| www.junketstudies.com |
|
| NAEP Writing Subject Area |
| NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states. |
| nces.ed.gov |
|
| Writing: See what people are saying right now on Technorati |
| See all blog posts tagged with writing on Technorati. |
| www.technorati.com |
|
| IPL Teenspace: A+ Research & Writing |
| Includes step-by-step instructions on researching and writing, how to find information online and offline, as well as links to useful resources. |
| www.ipl.org |
|
| Dictionary.com: Writing Resources |
| Free online English dictionary and reference guide. List of sites writers can use. |
| dictionary.reference.com |
|
| WritingFix: Home of Interactive Writing Prompts and 6 Trait ... |
| Daily and interactive writing prompts. |
| www.writingfix.com |
|
| Advice on Academic Writing |
| Includes articles on critical reading, planning, researching, style and editing, grammar and punctuation. |
| www.utoronto.ca |
|