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Good Writing
Good writing is like sex. Two people are involved – the writer and the reader. Bad sex usually satisfies only one person, most preferably, the writer – the person who leads. Good sex not only satisfies both people, it pleasures them. So, like...

How Ghost writing Articles and Booklets Can Earn You Big Money!
Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses...

Letter Writing Journaling
By Catherine Franz When you read a letter from someone, we are immediately transferred into their world, experience, and physical reality. You can capture the same feeling by writing letters to yourself or about other people in your journal. Letter...

The secret to writing faster and with more focus -- Writing in your sleep!
One of the most powerful tools in my creative arsenal is what I call unconscious creativity. No, I do not ask someone to brain me with a hammer and I don't even need to be actually unconscious. This is when I simply allow my unconscious to do all...

Writing For The Web: Where To Get Article Ideas
A friend and I were talking the other day about writing. He liked to write, but even so his biggest problem was finding things to write about. My friend was astounded at the volume of writing that I do - at least one article and something as many as...

 
Business Writing Skills II - A Web Writing Primer

Whatever you would write on paper, cut it in half. The web was
designed for quick reading. Studies show that people do not read
long blocks of text while surfing the web; reading from the
screen is often slower than reading on paper. Therefore, be as
brief and to the point as you can be, or risk losing your
readers' attention.

Write for scanning. Since web surfers often skim web copy, avoid
using long blocks of text. Use lots of white space, bulleted and
numbered lists, and short paragraphs (1 or 2 sentence paragraphs
are not out of the question).

Also, begin with a short conclusion. This way, the reader will
know right away if your topic is one s/he is interested in.

Keep your copy simple. No need for elevated language on the web.
Once, I read that you should pretend you're writing a TV
commercial: Keep your copy short and succinct.

Write conversationally. Think of your readers as individual
people rather than as a faceless "audience." Reading your piece
out loud easily tests this. Or, have a friend read it to you. If
it doesn't flow smoothly, it is time to rework your copy.

Use nested headings. In addition to using short paragraphs,
break up your copy into two or three levels of headlines and sub
heads. This way, the reader can more easily scan to a topic she
is interested in.

Use emphasis and hypertext. If using long text where appropriate
(say, in an in- depth article or report), it helps to break up
your text into several pages connected by links.

The beauty of the web is that your interested readers will
follow you to the detailed information if they want; otherwise,
they can scan the general information that is nicely laid out on
the first page of your article.

Remember to use bold and italics to emphasize important


pieces
of information. Avoid underlining, though, so your readers don't
confuse underlined words with linked text.

Use the inverted pyramid. Journalists have long been aware of
the need to catch readers' attention immediately. Like newspaper
readers, web surfers are also pressed for time and want to get
the story right away.

The first paragraph should contain the most important
information and tell what the rest of the site/page/story is
about. That way, readers can scan the beginning to get the gist
of the story.

Start with a short conclusion; gradually get into the full story
and provide more details below or on another page.

Proofread. There is no better way to make your company look
incompetent than to have mistakes all over your site. I've seen
it over and over and over again. Proof read time and time again,
and then let someone else take a look at it too. Your
spell-checker is not enough! It helps to print out all the pages
and edit the hard copy, since reading off the screen is tedious.

Don't be afraid to be entertaining. Fortunately, we've gotten
smarter over the last several years since plopping your company
brochure onto the screen went out of style. Nowadays, web
surfers want to be entertained. Use humor. Use personality. Use
a conversational style. The web is no place for flat, boring,
unenergetic cure-for-insomnia stuff. Be enthusiastic about your
product -- if you're into it, your customers will be, too!
Confidence shows!

About the Author

Linda Elizabeth Alexander is a business writer and marketing
consultant based in Longmont, Colorado, USA. Improve your
writing skills at work! Subscribe to her FREE ezine. Write to
the Point at lalexander@write2thepointcom.com or visit
http://www.write2thepointcom.com/articles.html.

 

Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ...
An online community dedicated to fostering writing skills. With a free membership anyone may read, write, rate, and review works.
www.writing.com
 
Welcome to Writing-World.com!
Writing articles and resources. Tips about how to become a better writer, get published and find writing markets. From Moira Allen.
www.writing-world.com
 
Guide to Grammar and Writing
The Guide to Grammar and Writing contains scores of digital handouts on grammar and English usage, over 170 computer-graded quizzes, recommendations on ...
grammar.ccc.commnet.edu
 
Purdue University's Online Writing Lab - The OWL Family of Sites
Writing lab and resources. Email newsletter available.
owl.english.purdue.edu
 
OWL at Purdue University: General Writing Concerns Handouts
This page contains important links to the writing: planning/writing/revising aspects of the OWL website.
owl.english.purdue.edu
 
Writing - Wikipedia, the free encyclopedia
The original Mesopotamian writing system was initially derived from a system of ... If it is deemed to be a written language, writing in China will predate ...
en.wikipedia.org
 
Writing.org - Advice for Freelance Writers
Articles to help you launch a freelance writing career, from a former literary agent and PLAYBOY editor.
www.writing.org
 
Writing HTML
More than just an HTML reference, this is a structured approach for learning how to create web pages, designed by specialists in learning at the Maricopa ...
www.mcli.dist.maricopa.edu
 
National Novel Writing Month - National Novel Writing Month
NaNoWriMo is an annual (November) novel writing project that brings together professional and amateur writers from all over the world.
www.nanowrimo.org
 
Poynter Online
Apply by Dec. 11 Reporting and Writing the Untold Stories Apply by Dec. 11 ... Reporting & Writing for Multi-Platform Newsrooms. Apply by Jan. 10 ...
www.poynter.org
 
Pages tagged with "writing" on del.icio.us
This short online course provides a practical introduction to writing fiction. During the course you will be expected to write two short pieces for ...
del.icio.us
 
BBC Get Writing
The BBC's online resource for writing drama and comedy for television, radio and film.
www.bbc.co.uk
 
TOC About Writing
Menu of articles on writing written by professional SF/F writers.
www.sfwa.org
 
11 Rules of Writing -- a concise guide to important grammar ...
A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar.
www.junketstudies.com
 
NAEP Writing Subject Area
NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states.
nces.ed.gov
 
Writing: See what people are saying right now on Technorati
See all blog posts tagged with writing on Technorati.
www.technorati.com
 
IPL Teenspace: A+ Research & Writing
Includes step-by-step instructions on researching and writing, how to find information online and offline, as well as links to useful resources.
www.ipl.org
 
Dictionary.com: Writing Resources
Free online English dictionary and reference guide. List of sites writers can use.
dictionary.reference.com
 
WritingFix: Home of Interactive Writing Prompts and 6 Trait ...
Daily and interactive writing prompts.
www.writingfix.com
 
Advice on Academic Writing
Includes articles on critical reading, planning, researching, style and editing, grammar and punctuation.
www.utoronto.ca
 
 

 

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