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12 Tips for Writing Articles on the Internet
I have compiled a list of 12 tips I think should be helpful when you are writing articles on the internet. 1. Use lots of white space. People like to read in 'chunks' of information so have lots of space in your background. 2. Use short...
Copywriting for the Non-English-Speaking Audience
The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your...
HOLD THAT ARTICLE! (OR 5 TECHNIQUES TO EFFECTIVE RE-WRITING)
Hold it! Don't send that article! Not just yet! You may think you're through writing your article and that it's now ready for publication. But after the writing, you're not really done. You might not know it, but you can prune down that 750-word...
Using 'Power' Words when Writing Articles
Capturing the attention of your reader is paramount when writing free articles. You can make the greatest impact in capturing your readers attention by having a good title. One of the ways to do this is by using what I call Power words. By...
Writing direct mail that really, really works
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimers association is...
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Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.
Not very appealing, is it?
Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and thinking about how much better this is than the first paragraph.
Did you see it? Did you hear the Robin, and the creaky swing? Did you taste the coffee?
Most importantly, did you notice how much easier it was to get involved emotionally with the second scenario than it was the first?
Copywriting is most powerful when it connects with, and stirs up emotions in the reader. Engaging her senses with your copy draws your prospect in. It helps her see herself experiencing your product or service. And it starts forging that all-important emotional connection.
Of course, like any good technique, it can be overdone. You stimulate the senses by adding detail. But if you add too much, you just call attention to your writing. And that is the kiss of death to your response.
Notice
I didnt say, You swing gently on a hard, wooden porch swing, whose one-inch slats are light gray, faded and splintery, and whose metal chain is rusted, stiff and creaky. Thats a bit much, unless maybe youre selling a new porch swing. I also didnt have to describe the taste of the coffee. Naming the flavor told you all you needed to know.
You dont want to jam too much sensory input into one message, either. Ever walked into a candle or import store that was burning incense? So strong that it made your eyes water and your nose clog up? It didnt make you want to buy anything, did it?
Sensory details should be sprinkled through your copy like fresh ground pepper on a crisp garden salad. A little ads flavor. A lot calls attention to itself and ruins the whole experience.
About the Author
Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
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