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5 Ideas for Writing Effective Sales Letters
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication IF you write it in a direct and...
Are You Really Writing Haiku?
Haiku is originally a Japanese style poem, however it has changed into a favorite of many young adults. One problem though, most who claim they write haiku, generally don't. Haiku is a strict style of writing that consists of a 5 7 5 style, meaning...
The Purpose of Custom Writing
Have you ever thought why university professors require only custom papers? If your teachers just wanted you to get more knowledge about the subject and learn about various viewpoints they would not ask you to write a custom essay. Copying of...
Tips for Writing a Successful Personal Online Dating Profile
Tips for Creating a Successful Personal Online Dating Profile Your profile is the key to meeting your perfect match at online dating and personals services so its surprising that many profiles are mediocre at best. With a little extra time,...
What a C.I.A. Black Ops Officer Taught Me About Copywriting
When I was in the Air Force, I had the opportunity to attend a
very "special" training course taught by very "special"
instructors.
One of my instructors was a former Navy S.E.A.L. who had left the
Navy to join the C.I.A. as a special...
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Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.
Not very appealing, is it?
Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and thinking about how much better this is than the first paragraph.
Did you see it? Did you hear the Robin, and the creaky swing? Did you taste the coffee?
Most importantly, did you notice how much easier it was to get involved emotionally with the second scenario than it was the first?
Copywriting is most powerful when it connects with, and stirs up emotions in the reader. Engaging her senses with your copy draws your prospect in. It helps her see herself experiencing your product or service. And it starts forging that all-important emotional connection.
Of course, like any good technique, it can be overdone. You stimulate the senses by adding detail. But if you add too much, you just call attention to your writing. And that is the kiss of death to your response.
Notice
I didnt say, You swing gently on a hard, wooden porch swing, whose one-inch slats are light gray, faded and splintery, and whose metal chain is rusted, stiff and creaky. Thats a bit much, unless maybe youre selling a new porch swing. I also didnt have to describe the taste of the coffee. Naming the flavor told you all you needed to know.
You dont want to jam too much sensory input into one message, either. Ever walked into a candle or import store that was burning incense? So strong that it made your eyes water and your nose clog up? It didnt make you want to buy anything, did it?
Sensory details should be sprinkled through your copy like fresh ground pepper on a crisp garden salad. A little ads flavor. A lot calls attention to itself and ruins the whole experience.
About the Author
Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
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| www.nanowrimo.org |
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