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3 Tips For Writing Better Headlines
Copyright © 2005 by Bruce Carlson The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough call to...
7 Steps to Writing Articles That Can Explode Your Business.
In today's highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of...
Framing Your Story: Writing Tips for Online Marketing
The Art Of Self Promotion One of the keys to small business success is the ability to develop, write, edit and design your own marketing material. In order to accomplish this goal a small business owner must learn the essential art of...
Online Writing and Beyond: Writers Will Lead the Content Revolution
Introduction It is often thrown around loosely on the web that "Content is king." If content is king, then what is a content writer? Unfortunately, we are not yet royalty. We're never paid as well or considered as skilled as a web designer or...
The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use...
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Do The Unfamiliar To Keep Your Writing Going
One of the best ways to blow someone's winning streak during a tennis game is to comment on how great they are doing. Your comment will kick in their left brain's inner critic which will zap their flow and change their focus. In tennis, this is an underhanded type of gamesmanship.
In life, it happens to each of us all the time. Even to writers.
In writing, the same thing occurs as soon as the right side of the brain, the right hemisphere, gets a break, the left side begins editorializing. Even if the left side compliments you on your progress or the time you committed, it still zaps the flow. Flow stops, hiccups, and the writing or idea doesn't get to the next step.
This is an event that affects us all in more than just writing.
There is not any particular timeframe when this occurs either. It may occur when you are writing something short, like an article, memo, or email. Or it might not occur until the chapter six of your book. This is why the freewriting exercise works so well. It allows your right brain to tell the left side to shut up for a particular amount of time.
There is actually only one way to get the writing flowing again. It is by doing something unfamiliar. When you are doing something unfamiliar the left side doesn't know how to logically respond. The left side then can't be its helpful self. Flow, intuition, and ideas naturally return with a renewed rhythm.
Whenever I am trying to describe something, my logic side kicks in and
brings the next action to a halt. The self talk begins to say, “How can any word begin describing this beautiful sunrise?” Since drawing isn't a familiar item for me, I pull out a few drawing pencils or a water color brush and play. The drawing isn't something I do often. If I did, it would then become familiar and that self would stop me. It doesn't take but a few minutes of doing something unfamiliar before the flow flourishes again and I am able to return to the description or writing.
Always remember, all the words we use in our first draft look like ordinary words. It isn't until later that their appearance changes to extraordinary.
The left self is always telling us that every day scenes or objects are just ordinary.. A mere beer bottle on the side of the road can receive a message, “So what.” When we push the situation we usually ask, “How can I make this come alive?” By doing something unfamiliar in the mind or in some type of action we can release the right side to the freedom to find the words. Do so by seeing the ordinary. Describing the ordinary. At this moment you begin using both sides of the brain. I guarantee that whatever you write will never be ordinary. Extraordinary writing is ordinary writing practiced.
About the Author
Catherine Franz, life and business coach and marketing master,
specializes in infoproduct development. More at:
http://www.MarketingStrategiesToGo.com and
http://www.AbundanceCenter.com. Including articles
and ezines.
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