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Copywriting Is Not One-Size-Fits-All
by Karon Thackston © 2004 http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldnt believe he really felt that way. Karon, I want you to write the sales letter for...
Top Ten Tools for Writing Humor
Ever want to write a funny book or a humor column? Or add spice to your newsletter editor or web page so that people read beyond the typical drivel that sends otherwise eager-to-spend customers into a boredom-induced coma?
Here are my top...
Using 'Power' Words when Writing Articles
Capturing the attention of your reader is paramount when writing free articles. You can make the greatest impact in capturing your readers attention by having a good title. One of the ways to do this is by using what I call Power words. By...
Writing Copy For Online Catalogs
What's one of the things that most of your ad copy has in common? You write your copy for one primary product or service. Since most of the ad copy is done in this manner, you may find that writing "Great" Catalog Copy is a little different....
Writing from Home: It Can Be Great and Not-So-Great for Mothers
I went to school to be a teacher. In fact, I have a B.S. in Education, not journalism. Due to the hours and holidays, teaching is traditionally thought to be the best work for a mother who wants to keep one foot in the mommy-door and one foot in...
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Do you make this big mistake writing your articles?
Do you make this big mistake writing your articles ?
By Chen Zarza
In the marketing world if you want to be a prosperous individual, you need to get the skill of copy writing, immerse into this skill is mandatory, this proficiency is vital ingredient to survive in there, every sales letter must be carefully designed going from the headline through the P.S.
As a marketer, if you want to go far away, you know the best way to get targeted traffic to your website: writing articles, this expose you at your client's eyes like an expert in your field, or maybe you are a knowledgeable people writing with other goals in mind. Anyway, whatever the reason is, you need to hold your reader's attention up...
Here is the first and most important part of your article: the headline, but do not get me wrong, I am not saying the headline is your article... I want to say: if someone read your headline and it doesn't grasp his/her attention, is over... you know this true.
The headline is so important and is just the tip of the iceberg!... Acquire the skill of creating catching headlines, believe me this is priceless, it gives you enormous advantages, of course if you master it.
Why the headline is important?. now listen to this carefully: Headlines are your first contact with the reader, is your chance to persuade him/her to go on reading your article, is the first door and must work really well. It is the opening of your message, let me warning you: if you fail to recognize the importance of the headlines you are lost...
The headline is so crucial that is knew as the king in the copywriting world, why it must be different when you write an article?.... I do not believe there is difference at all, after a long time of creating articles I realized the supreme importance of this writing communication component.
Maybe you do not agree with me at this point, but let me tell you something:
headlines create excitement, enthusiasm, interest , to achieve this, they must be seductive, appealing, desirables, if your headline succeeds, you have a receptive reader, it's up to you to give him/her motives to deep into your article.
Do you feel the headline's importance?, is the opening of your article, but at the same time introduces your topic, attract attention and compelled the reader to go on. Work in your headline, carefully choose the words, remember one word maybe the difference: success or failure.
Headlines sell ideas, concepts or knowledge, whatever intention you have, you are trying to influence, to hypnotize and force people to go through your article from the beginning to the end.
The marketers know that Your first 15 words count for more than the 15,000 words that follow!, in a sales letter the weight of a headline goes from 50% to 80%. Could you bring this knowledge and apply it when you are writing your articles?, I think so, you can write articles that accomplish these features: seductive, interesting and knowledgeable.
For all these reasons, is so important you consider headlines as a prominent part of your writing skills, you need them, it doesn't matter if you are selling, preparing a presentation, sending emails, getting an autoresponder course, writing a book, ezine, articles... in short... if you write, this is for you.
I would like to tell you more about this interesting skill, but, for now my mission is accomplished, the curiosity factor is in you, work in your headlines and you literally will be sucking readers: hypnotize your audience, great headlines and quality content.... that is it.
About the Author
Chen Zarza
Webmaster and Project leader,
20+ experience in the information technology world.
He has developed financial system for several years.
Background: Databases, Web , Finances
http://www.nesswords.com
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