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A Scriptural 'How to' for Writing ...
If you want to know how to be a successful writer, by the world's methods and standards, I have absolutely no idea. However, if you have a passion to use writing as a tool to reach people for the Lord, have I got Good News for you! A Scriptural...
How I learned to make my writing pay, and you can do it too. Copywriting is easy money
Summary: Want to make great money from your writing skills? Become a copywriter (a writer for business). How come there's so much writing in the world, but most writers are poor? It's because writers are writing the stuff that makes other people...
"How To Find A Copywriting School"
Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school. Turn this to your...
Script MechanicsSuggestions for Writing Effective Voiceover Copy
As with any of the performing arts, an effective voiceover begins with a well-crafted script. You dont have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are...
Slow Pokes: Short story on the changing world of writing.
No one will ever know who I am, Im a nobody-writer from nowhere
Ive had a thousand rejections from all the major publishers. It seems my destiny is never to be read, another nameless soul lost to the sands of eternity. Johnnys face twisted...
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Having Difficulty Writing A Compelling Offer? Click On A TV Infomercial!
Yes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TV
infomercials!
Now, just give me a second here.
Remember when you first started learning how to write copy? Whether for a classified ad or a sales letter, it was drummed in that it had to be a 'compelling offer,' heavy on
benefits, not features.
But, telling the difference between benefits and features, plus putting together the offer in a convincing way, was a bit tough.
Then, late one night, I stumbled (clicked?) onto a secret treasure trove of ideas, that I've continued to use to this day.
If you want to hear benefit-laden offers presented in a emotional and compelling manner, just watch the infomercials!
Note how they effectively use the following (think you could incorporate any of these in your offers?):
*Testimonials. The participants describe the products used on a very emotional level. Because they took a chance and ordered, their complexions are now clearer, waistbands looser, their meat grills easier (and with less fat)...
By positioning the testimonials in such a way that the audience identifies with them makes the 'what's in it for me' come across in a very clear and compelling way.
*The Concept of Value. A full-size product comes with a free 'travel size.' The order comes complete with bonus audio tapes and 'quick start' videos. Or you get a lovely bathrobe along with the leg waxing kit.
*Proof. An extension of the testimonial,
benefits are often presented visually. Before/after pictures are shown for a weightloss product or acne treatment. Live makeup demonstrations show how beauty can be yours, instantly. Copies of cancelled checks are displayed for houses
purchased using a real estate system.
*Urgency. The products can only be
ordered by 800 number, available only
during the show. Or there is only a limited amount of product available. A counter is shown onscreen, rapidly clicking down towards zero. It's a clear message: if you don't buy now, you miss out!
*Ironclad guarantee. Infomercials always include a 30-day trial period. And the chance to keep part of the offer 'as their gift' if they decide to return the product. It's presented as a no risk, win-win situation. Always.
*The Upsell. When you call to order, the operator's script always includes an upsell. Offering vitamins to go along with the fitness equipment. Or complimentary magazine subscriptions. They capitalize on the customer's mood to buy.
So, if the thought of how to write a
compelling offer is keeping you up at
night, do yourself a favor, and just hit your TV's power button.
Anthony Robbins, Carlton Sheets, Vanessa
L. Williams, Ron Popeil, George Foreman, Susan Powter, Victoria Principal, et al, I salute you!
About the Author
Paula Morrow heads Ideal Marketing
Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html
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| Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ... |
| An online community dedicated to fostering writing skills. With a free membership anyone may read, write, rate, and review works. |
| www.writing.com |
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| Welcome to Writing-World.com! |
| Writing articles and resources. Tips about how to become a better writer, get published and find writing markets. From Moira Allen. |
| www.writing-world.com |
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| Guide to Grammar and Writing |
| The Guide to Grammar and Writing contains scores of digital handouts on grammar and English usage, over 170 computer-graded quizzes, recommendations on ... |
| grammar.ccc.commnet.edu |
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| Purdue University's Online Writing Lab - The OWL Family of Sites |
| Writing lab and resources. Email newsletter available. |
| owl.english.purdue.edu |
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| OWL at Purdue University: General Writing Concerns Handouts |
| This page contains important links to the writing: planning/writing/revising aspects of the OWL website. |
| owl.english.purdue.edu |
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| Writing - Wikipedia, the free encyclopedia |
| The original Mesopotamian writing system was initially derived from a system of ... If it is deemed to be a written language, writing in China will predate ... |
| en.wikipedia.org |
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| Writing.org - Advice for Freelance Writers |
| Articles to help you launch a freelance writing career, from a former literary agent and PLAYBOY editor. |
| www.writing.org |
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| Writing HTML |
| More than just an HTML reference, this is a structured approach for learning how to create web pages, designed by specialists in learning at the Maricopa ... |
| www.mcli.dist.maricopa.edu |
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| National Novel Writing Month - National Novel Writing Month |
| NaNoWriMo is an annual (November) novel writing project that brings together professional and amateur writers from all over the world. |
| www.nanowrimo.org |
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| Poynter Online |
| Apply by Dec. 11 Reporting and Writing the Untold Stories Apply by Dec. 11 ... Reporting & Writing for Multi-Platform Newsrooms. Apply by Jan. 10 ... |
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| Pages tagged with "writing" on del.icio.us |
| This short online course provides a practical introduction to writing fiction. During the course you will be expected to write two short pieces for ... |
| del.icio.us |
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| BBC Get Writing |
| The BBC's online resource for writing drama and comedy for television, radio and film. |
| www.bbc.co.uk |
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| TOC About Writing |
| Menu of articles on writing written by professional SF/F writers. |
| www.sfwa.org |
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| 11 Rules of Writing -- a concise guide to important grammar ... |
| A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar. |
| www.junketstudies.com |
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| NAEP Writing Subject Area |
| NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states. |
| nces.ed.gov |
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| Writing: See what people are saying right now on Technorati |
| See all blog posts tagged with writing on Technorati. |
| www.technorati.com |
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| IPL Teenspace: A+ Research & Writing |
| Includes step-by-step instructions on researching and writing, how to find information online and offline, as well as links to useful resources. |
| www.ipl.org |
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| Dictionary.com: Writing Resources |
| Free online English dictionary and reference guide. List of sites writers can use. |
| dictionary.reference.com |
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| WritingFix: Home of Interactive Writing Prompts and 6 Trait ... |
| Daily and interactive writing prompts. |
| www.writingfix.com |
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| Advice on Academic Writing |
| Includes articles on critical reading, planning, researching, style and editing, grammar and punctuation. |
| www.utoronto.ca |
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