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Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our...
SOME HELPFUL HINTS IN WRITING ARTICLES FOR THE WEB - TWENTY FIVE TIPS
Writing articles can provide you with enormous amount of exposure on the Web. You are branding yourself on a shoestring budget - it hasn't cost you a cent, but a little time and effort Writing a free content article is simple and follows a...
The Myth of the Writing Fairy
Heres a fun question to ponder. What do The Stand, The Hobbit and A Christmas Carol all have in common? The answer is simple. Too simple. Horrifyingly simple. A few years ago I decided to write a novel. I had characters all outlined and plot...
The Top Five Writing Mistakes Professionals Make
Yes, you know your subject. You also need to think about entertaining your audience, and making your book or other writing easy to read. If your writing lacks organization and compelling, vital sentences that convince your readers to keep...
Tips for Writing an Informative Article
How to write an informative article? The following tips can help you in writing an informative article - 1. Write about what you really know. Before writing, do a search and find out some more details to polish your knowledge on the selected...
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Sure-Fire Copywriting Tips
As you know, good sales copy is critical to your success
online. Although it's not something that you can learn
overnight, here are a few pointers to increase your
response rates ...
__1. Focus on benefits, not on features.
For example, the specialty pet bed you're selling might
have a durable polar fleece lining. That's a feature. The
benefit is that it will keep your pet warm, snuggly, and
happy on cold nights. Another benefit would be that it
saves you money because it can withstand considerable
wear & tear from your bouncy pet.
__2. Focus on your customer - not yourself.
Who can resist a conversation about themselves? ;-)
Prospective customers want to hear about how your product
is going to help or benefit them personally.
__3. Use emotionally-charged action verbs where appropriate.
Strong words that evoke images and emotions are great at
getting a prospect to respond to your ad. Words like "smash"
are examples of action verbs.
__4. Be ruthless - edit out all unnecessary text.
You want a tightly-focused sales letter that leads your
prospect to complete one action. That could be signing up
for your newsletter, filling out a form, or ordering a
product. Don't try to sell everything within your sales
letter; concentrate on getting your prospect to do just
*one* thing.
__5. Forget the hype; don't mislead or misrepresent.
Be honest about what
your product can offer. Misleading
claims will only result in dissatisfied customers and an
increase in refund requests. Not to mention the damage
that can be done by word-of-mouth ...!
__6. Go easy on the CAPS and exclamation marks.
You have probably seen too many ads that look like,
!!! MAKE $10000 A MONTH WORKING FROM HOME IN YOUR UNDERWEAR!!! EASY JOB, NO SELLING! I MADE $400 YESTERDAY
WITH ONLY 3 MINUTES OF WORK! REPLY NOW TO GET THIS LIFE-
CHANGING INFORMATION!
It looks unprofessional, even downright scammy. Use CAPS or
the occasional single exclamation mark for emphasis. Just
don't overdo it!
__7. Use fresh, original ads.
Yup, that means you have to write 'em! Seeing the same
tired old ad, day in and day out, decreases its response
rate dramatically.
__8. Include a "call to action".
Never assume that your prospect knows what to do next. Tell
them what you want them to do - how to order, email you,
visit your website, whatever it is you want them to do.
About the Author
Angela is the editor of Online Business Basics, an
exclusive newsletter for eBusiness beginners. She offers
a 'no hype, no bull' approach to building a profitable
Internet business. Every issue is packed with helpful
tips and useful tools, specially selected to fit a
beginner's shoestring budget. Visit her online today
at http://onlinebusinessbasics.com/begin.html
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