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3 Strange And Twisted Copywriting Tactics!
1. You can build credibility with your prospects by telling them you can't solve all their problems, but you can solve a percentage of them. For example: My product can't eliminate all your problems, but what if it could take away 97.5% percent of...
Keeping your readers interested when writing non-fiction
Writing non-fiction might be the easiest of all writings, but it’s not always the easiest to keep your readers interested. When writing non-fiction the best thing to do is research, even when the story is about you, research. Readers are generally...
Make Money Writing Fillers
What Is A Filler? Open any magazine, newspaper or webpage, and most likely you will come across a filler. A filler is a short item used to fill a space in a publication (or to fill time on the radio or television--keep in mind that a writer writes...
PROMISE-CRAFTING – The Heart of Copywriting
Different copywriters take different approaches to their creative process. But there’s one step that has to be included no matter what the process.
I call it Promise-crafting.
Why Promise-Crafting is Such a Key Copywriting Skill
...
The Writing Club
Typically when falling asleep in bed at night great thoughts enter the mind, long stringed and meaningful sentences trip over each other to receive attention at the front of the brain alongside all the brilliant findings, results, meanings that...
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The ONLY Thing You Need to Know About Writing Articles
You don't need to be a great writer to write great articles, just be fast and entertaining. There is only ONE SINGLE THING you need to know about article writing.
Tell a story.
Stories are easy to follow and interesting. Why are the Chicken Soup for the Soul books interesting? Because they're stories people can relate to. (I bet the most "interesting" person you know is the one with the best stories to tell.)
With a story, there is progress for the reader and events are locked together: this happened, then this happened, then this happened. It's easy to skip over the stuff that wastes space.
Have you ever read a book, or watched a movie, WITHOUT some kind of story or journey? If you did, the cover of that book probably said something like "Dictionary," "Owner's Manual," or, "Book of Poetry." If that was a movie, the VHS cover probably said, "Run this in your VCR to clean the heads."
Learn to be at least a mediocre storyteller. You'd never see a good storyteller telling a story for 5 minutes in front of a campfire, then say, "Wait a minute, let me start over." All you need to be a good storyteller is have a lot of practice. Write every day or week. Write well enough so your writing doesn't require a lot of editing, after OR during the writing process.
Write fast. If you are writing about something you love you already know exactly how
to say it. When you have something to say, get it on paper as fast as possible and don't stop writing (or typing) until it's done. No need to be fancy.
Do NOT write on "autopilot." Everything you write in your article should be an answer to some sort of question. This makes sure you are making progress instead of aimlessly adding fluff. Get to the point.
I'm not saying every single thing you write has to be a story full of inspiring imagery. Your stories don't even have to be obvious. If you are doing how-to article the story part of it might be 5% or less (Point 1, Point 2, Point 3... barely a story, but there is still a step-by-step order).
Advice-type articles might contain 80% to 90% story. That's because you have less to say, therefore more room to say it, so you can tie your points in to the way the birds crash into the water where you live, or some other hippie ramblings.
When you get to the end of your story, it's very easy to bring it back to the beginning. Think of the one word that sums up your entire article. Write your last couple of sentences and end on that word. That's the so-called secret to writing material that people will read, but at the same time can be written quickly.
About the Author
Get your pack of PLR (Private Label Rights) niche articles here:
http://www.articleseller.com
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