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Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my...
"Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business"
In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy...
The online writing business requires constant and regular writing
Many writers do not understand that the online writing business is very different from the offline writing world. The economics are totally different and no amount of lobbying and noise will change that. Sadly, because of this reason, many good...
The Secret Ingredient to Your Writing
Okay, so what do you need to succeed in your writing career? To keep it simple, I would say just five things – the first four are obvious enough but the last one may shock (and comfort) you. Let's go through them in order: Technical ability This...
The Writing is in the Rewriting. Seven Steps to Getting it Right
Writers who are so fluent, facile and sure-footed that they can write their stuff down and that's the way it runs are rare. Ernest Hemingway rewrote the last paragraph of THE SUN ALSO RISES 28 times before he got it right. David Ogilvy confessed...
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Top Seven Tips for Writing Articles on the Internet
Top Seven Tips for Writing Articles on the Internet
Judy Cullins © 2003 All Rights Reserved.
Online readers love information, but be sure your information is
crisp, clean, clear and concise.
1. Keep your paragraphs short, even a line or two. Online
readers will ignore long batches of words in long paragraphs,
whether in an ezine or at a Web site. That costs the author a lot
of book sales. Respect readers who want material short and
sweet.
2. Write tips in their correct format. First, use a verb command,
such as "do this." Follow this by the benefits of doing it or by
the cost of not doing it. Then, end with a how-to, Web resource,
book title, or recommended coach. Use this three-sentence
formula to bring the curious to you.
3. Make your heading compelling. If you haven't tested it on
associates, or haven't edited it at least five times, it says
"lackluster." People will delete it or click on to something new.
Which one will you read? "How to Write an Article," or "Sell
300 Books in One Month by Writing a Short Article?"
4. Get to the point quickly-in the title and the first line. Keep
your introduction down to a sentence or two, the same for a
conclusion.
5. Tell your readers what you want them to do.
They are waiting
for your magic formula to make them richer, healthier, or enjoy
great relationships. Make your copy strong, clear, and direct.
6. Target your article to your preferred audience. Not everyone
will want your information, so include your audience in the title or
introduction. When you focus your information, you write more
compelling, focused copy that your readers will love. They will
reward you by checking to where your book is sold.
7. Eliminate all superfluous words such as adjectives and
adverbs like "ly" and passive verbs. Because of a lack of effort,
novices ruin their work with sentences full of "is" and "was"
linking verbs instead of bold verbs. Neither books, nor articles
will sell with these "slugs."
Keep these tips in mind, so that your article will attract targeted
potential buyers of your service, your Web site, and your
products.
About the Author
Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "High Traffic = High Web Sales" - New!
http://www.bookcoaching.com/products.shtml
Send an email to mailto:subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622
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