|
|
|
7 Writing Muse Kickers to Fill Up That Blank Page
Nothing is more daunting for any writer than having to stare at a blank sheet of paper. When we stare at a blank sheet of paper, we often think, "What am I going to write?" A few minutes later, it becomes, "Oh my goodness, I can't think of...
"Copywriting Businesses - How Can I Get Started?"
"Copywriting Businesses - How Can I Get Started?" Do you have the training and skills needed for copywriting? Are you looking for a way to get your foot in the door? Will you have what it takes to succeed with your copywriting businesses? For...
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a...
Segmenting Your Target Audience Through Your Copywriting
by Karon Thackston © 2004 http://www.copywritingcourse.com Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of...
The Questions People Ask About Writing Niche Non-Fiction
Here is a list of questions that people frequently ask me on the topic of writing for profit in the realms of niche non-fiction. Hopefully you will find the answers helpful but if you have any questions of your own please feel free to contact me. ...
|
|
| |
|
|
|
|
|
|
Transform your Home Page to Pull Sales with Passion Copywriting
Transform your Home Page to Pull Sales with
Passion Copywriting
Judy Cullins c 2003 All Rights Reserved.
If you are like many professionals, you know your subject, you
are an expert in your field. You are even passionate about it!
What you may not know is how to tell people about your services
and products to get them to buy.
Your home page needs passion. You have only 10 seconds or
so to impress your visitor. Make sure you don't have long
paragraphs of bio or description of your mission, service, or
book. Visitors, who really are potential clients or customers,
want to know what's in it for them. Make every word count.
Place the most important messages in the top half of your Web
home page.
"How to Transform your Home Page to Pull Sales With Passion
Copywriting"
1. Prepare a list of benefits for each product or service. Some of
the top benefits are making money, saving money, creating loving
relationships, saving time, disappointment--anything that solves
the person's particular problem. Be sure to survey your friends
and associates, ask them to vote on which phrases compel them
to buy. Ask them to add words or phrases that would convince
them. Benefits sell.
2. Prepare a list of features. These describe your products and
services. They are the parts of your book such as charts, tips
and how-to's. These are the ways you can help your clients
such as phone coaching or teleclasses.
Choose the best five benefits and features. Combine them.
For example: "Seven Ways/Steps to Quadruple your Online
Sales Within Four Months." The ways or steps are the feature,
the specific benefit is "quadruple sales within four months."
2.. Include a benefit-driven headline for each product or service.
Remember, your visitors are thinking, "So, what? Why should I
buy this?" They are easily distracted, so you need to grab them
by the collar with your headline. Your dazzling headline can
include a specific benefit, can ask a question, or make an
outrageous claim you can prove. Remember to speak to your
audience's problem or challenge and give them a reason to buy.
Sample headlines: "Imagine Yourself a Published Author in Just
One Month!" or "Enjoy Leap Out of
Bed Energy" or "Make
Decisions with Confidence and Ease."
If you have a product you want to sell, place that headline at the
very top--even above your opening question or statement.
You can even use a testimonial as your headline. The whole
phrase can be the link to your product.
Include another headline for your service. If it's coaching or
consulting try something like this, "Let the Book Coach Make
Your Book Dream a Reality," or "Pull Ongoing, Lifetime Profits by
Marketing Your Products with Online Promotion."
If you want to boost subscribers to your ezine, first give it a
catchy name. Then put a short testimonial from an expert in the
field near the place to subscribe. Another proven technique is to
include an offer of a free report with each subscription. Potential
customers come to your site for free information, not to buy your
product. Be patient with this process because after your visitors
know and trust you, they are be likely to buy.
Be sure to add a notice: "Please bookmark this site, we upload
new material every two weeks." Or, "If you like this Web site,
send this page to a friend or associate." Of course, have your
Web master include the correct links.
3. Include a short piece about yourself--maybe three or four
lines. Web visitors don't care about you. They want to know what
you can do for them.
4. Include 3-5 questions you think your potential buyer has and
that you have the answers for. Offer a link to your service page.
Wondering what these benefit statements (links) connect to?
Your award-winning, "what's in it for me" sales letter of course,
but that's another article.
Think passion and benefits when you revise your Web home
page. Make sure it's fast loading and easy to read. Get feedback
from others to make sure your Web home page gives what your
potential customers want.
About the Author
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622
|
|
|
|
|
| Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ... |
| An online community dedicated to fostering writing skills. With a free membership anyone may read, write, rate, and review works. |
| www.writing.com |
|
| Welcome to Writing-World.com! |
| Writing articles and resources. Tips about how to become a better writer, get published and find writing markets. From Moira Allen. |
| www.writing-world.com |
|
| Guide to Grammar and Writing |
| The Guide to Grammar and Writing contains scores of digital handouts on grammar and English usage, over 170 computer-graded quizzes, recommendations on ... |
| grammar.ccc.commnet.edu |
|
| Purdue University's Online Writing Lab - The OWL Family of Sites |
| Writing lab and resources. Email newsletter available. |
| owl.english.purdue.edu |
|
| OWL at Purdue University: General Writing Concerns Handouts |
| This page contains important links to the writing: planning/writing/revising aspects of the OWL website. |
| owl.english.purdue.edu |
|
| Writing - Wikipedia, the free encyclopedia |
| The original Mesopotamian writing system was initially derived from a system of ... If it is deemed to be a written language, writing in China will predate ... |
| en.wikipedia.org |
|
| Writing.org - Advice for Freelance Writers |
| Articles to help you launch a freelance writing career, from a former literary agent and PLAYBOY editor. |
| www.writing.org |
|
| Writing HTML |
| More than just an HTML reference, this is a structured approach for learning how to create web pages, designed by specialists in learning at the Maricopa ... |
| www.mcli.dist.maricopa.edu |
|
| National Novel Writing Month - National Novel Writing Month |
| NaNoWriMo is an annual (November) novel writing project that brings together professional and amateur writers from all over the world. |
| www.nanowrimo.org |
|
| Poynter Online |
| Apply by Dec. 11 Reporting and Writing the Untold Stories Apply by Dec. 11 ... Reporting & Writing for Multi-Platform Newsrooms. Apply by Jan. 10 ... |
| www.poynter.org |
|
| Pages tagged with "writing" on del.icio.us |
| This short online course provides a practical introduction to writing fiction. During the course you will be expected to write two short pieces for ... |
| del.icio.us |
|
| BBC Get Writing |
| The BBC's online resource for writing drama and comedy for television, radio and film. |
| www.bbc.co.uk |
|
| TOC About Writing |
| Menu of articles on writing written by professional SF/F writers. |
| www.sfwa.org |
|
| 11 Rules of Writing -- a concise guide to important grammar ... |
| A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar. |
| www.junketstudies.com |
|
| NAEP Writing Subject Area |
| NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states. |
| nces.ed.gov |
|
| Writing: See what people are saying right now on Technorati |
| See all blog posts tagged with writing on Technorati. |
| www.technorati.com |
|
| IPL Teenspace: A+ Research & Writing |
| Includes step-by-step instructions on researching and writing, how to find information online and offline, as well as links to useful resources. |
| www.ipl.org |
|
| Dictionary.com: Writing Resources |
| Free online English dictionary and reference guide. List of sites writers can use. |
| dictionary.reference.com |
|
| WritingFix: Home of Interactive Writing Prompts and 6 Trait ... |
| Daily and interactive writing prompts. |
| www.writingfix.com |
|
| Advice on Academic Writing |
| Includes articles on critical reading, planning, researching, style and editing, grammar and punctuation. |
| www.utoronto.ca |
|
|