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Article Writing Errors
Having trouble writing articles? Here's my list of some common mistakes that writers make. Not being a writer - This is the number one mistake that writers make. If you are a writer, then you had better be writing. You cannot publish what you...
How to Preserve Your Family History by Writing Family Stories
"Everyone has a story to tell." It seems like a clichebut it's true. After working as a newspaper reporter for more than eight years, I know that everyone does, indeed, have a story to tell. But even before I started working as a journalist, I...
Self-Editing Your Writing
Much of what I do at my "day job" involves editing what others have written. Eliminating typos, repairing damaged grammar, replacing missing or misused punctuation--I relish editing, in a roll-up-my- shirtsleeves and rub-my-hands-together sort of...
Tips For Writing Articles Online
Tips For Writing Articles Online... by BB Lee (C)2003 I've written and published over 30 articles in SmallBizBits and other publications online. I've also published family parenting articles, several romance articles, and a dozen travel articles...
Writing Article (Important tips)
1. Select your audience. 2. Try to be brief and clear (300-500 words). DON'T write a topic which you don't know by yourself. 3. Start your article with a sentence that grabs your reader's attention. People are bombarded with information on the...
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USING AND WRITING PRESS RELEASES
Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences.
We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spread the word" about our various sites and activities from here in far-off New Zealand to our biggest market (by far), Americans. >From this we find doing press releases to be quite effective.
While it's hard to quantify the precise results of press releases, one thing just seems to lead to another (and usually leads to valuable "contacts and exposure" - "exciting, naughty and nice!")...and I do find submitting them to be a most effective form of advertising in the "on and off-line world". Together with submitting my articles to announcement lists, like Article Announce, Free Content and Publish in Yours. That is our MAIN internet marketing strategy.
A quick word of advice in writing press releases...It is vital that the press release about your business is newsworthy and try to capture attention with a good "catchy" headline. Make it "spicy and add 'zing' (like KFC) to make it sizzle!"
Also you can send your news release by "snail mail" or by e-mail. I do all my submissions to these services via e-mail.
Recently we've had a number of releases about our activities here on the other side of the world published by PR Web, which is a free service ("cheapskate"!)... and traffic to our sites mentioned has increased substantially already. Their address is: http://www.prweb.com.
Incidentally, we have two releases "up there" at:
http://www.prweb.com/releases/2001/prweb22106.htm
and http://www.prweb.com/releases/2000/prweb18497.htm
(in case you want to have a look)
PR Web recommend adding a link back to them to
add credibility to your web site - good idea, I think!
The Comitatus Group also offer a FREE press release service. Their web address is: http://www.comitatusgroup.com/pr/pr_save.asp
Other Press Release services we've used are: Emailwire.com: http://www.emailwire.com/. They are mainlyfor corporate businesses, but check them out. Also Xpress, who distribute news releases by e-mail. (Their address is news@xpresspress.com).
Lastly, John Crescione of eNewsRelease.com is very friendly and helpful with writing and distributing press releases.
We have no connection with these news distribution services, but have found them all to be effective in increasing "hits" after a news release.
Use press releases to get the word out about your web site, product or service. They DO WORK.
Lastly, I don't think you need to be a writer to write good press releases. (In fact, it may work against us, as we do tend to "waffle on" a bit and sometimes I don't write in sufficient "business-speak".) My advice is just write in your own "natural" style - the one in which you feel MOST COMFORTABLE... as I've tried to do in this article.
Don't take life too seriously and have FUN writing your press releases.
Hope this may help you readers "out there" in cyberspace, as we at Eagle Productions and our associates learn something new about on-line and off-line promotion each day.
"Success is a PROCESS of sharing (knowledge, insights, wisdom and experiences) with others and not simply a matter of arriving at a destination."
Take pleasure in the journey.
About the Author
Craig Lock from Eagle Productions is the author of the ORIGINAL creative writing course on the internet by a published writer. Check out his Creative Writing Course at http://www.nzenterprise.com/writer/creative.html
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