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Designing A Successful Writing Career While Standing Behind the 8 Ball
Several years ago, I received a call from a friend of mine in a city about 2 hours away. She and another had just started an new company in medical consulting and needed someone to come and do about 3 days of data entry. She asked me, know- ing I...
Get Rich Writing Fiction
GET RICH WRITING FICTION
Copyright 2005, Michael LaRocca Some of us write simply because we can't not write. Ideas grab
us, move us, and demand to be written. We strive to make it as
real as we possibly can, to improve at our craft every...
Getting Results from Your Writing & Speaking
When we communicate, we usually want something to happen. We want results. And, when we’re conscious of results, we’re seeking effective communication. To put it another way, the effectiveness of communication can be measured by the responses it...
USING AND WRITING PRESS RELEASES
Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences. We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently...
Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your...
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Using Emotional Triggers in Ad Writing
Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy.
Take a good look at the product you are promoting. what does it do? What is its purpose? Now, see if you can find the emotional triggers that fit the features of the product. Those triggers are really the benefits of that product.
Here are a few of those triggers to help get your ideas flowing:
1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.
2. Avoid Loss. Prospects need to know that they won't lose by trying the product. Using a "Guarantee" headline such as "Guaranteed to give you ______ or your money back," lets them know that if the product is not what they need, their money will be refunded.
3. Make More Money. Everyone wants to make more money. This one is a no-brainer!
4. Save Money. Along with making more money, people want
to save the money they already have. Tell prospects how much money they can save by using your product.
5. Save Time. time is money. It's a cliche, but it's true. Can your product save time in research, organization or marketing methods? If so, tell customers how.
6. Make It Easy. The less "brain power" a person has to use to do a task the better he likes it. Tell prospective customers how "easy" a product is to use.
7. Curiosity. Any headline or ad that makes prospects curious will be more likely to get them to click to the sales letter.
When you understand what emotional triggers will "get the click," it makes it easier to write those ads. Give prospects what they want to save time, make more money or help them gain success. Helping them find those things will ultimately help you.
About the Author
Jude Wright has been working online for three years. She currently has
six websites and and two more "in the works." Visit her most popular site
at: http://aboutaffiliates.com for information about affiliate marketing.
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