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Informative Articles

10 Secrets to Writing Grants that Get Funded
1. Understand the needs of the grantors. Behind every foundation grant is a philosophy, intention or basic principal. These principles not only determine how grants are funded, if you pay attention, they will also tell you how to approach the...
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Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance...
Remember Writing For Pleasure?
Many freelance writers, who write full-time, will agree that to survive within the publishing world, there are constant pressures to seek out new publishing outlets and to continually strive for the regular publication of new articles. To the...
The Untold Secrets of Writing Best Selling Children's Books
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Using Emotional Triggers in Ad Writing

Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy.

Take a good look at the product you are promoting. what does it do? What is its purpose? Now, see if you can find the emotional triggers that fit the features of the product. Those triggers are really the benefits of that product.

Here are a few of those triggers to help get your ideas flowing:

1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.

2. Avoid Loss. Prospects need to know that they won't lose by trying the product. Using a "Guarantee" headline such as "Guaranteed to give you ______ or your money back," lets them know that if the product is not what they need, their money will be refunded.

3. Make More Money. Everyone wants to make more money. This one is a no-brainer!

4. Save Money. Along with making more money, people want


to save the money they already have. Tell prospects how much money they can save by using your product.

5. Save Time. time is money. It's a cliche, but it's true. Can your product save time in research, organization or marketing methods? If so, tell customers how.

6. Make It Easy. The less "brain power" a person has to use to do a task the better he likes it. Tell prospective customers how "easy" a product is to use.

7. Curiosity. Any headline or ad that makes prospects curious will be more likely to get them to click to the sales letter.

When you understand what emotional triggers will "get the click," it makes it easier to write those ads. Give prospects what they want to save time, make more money or help them gain success. Helping them find those things will ultimately help you.

About the Author

Jude Wright has been working online for three years. She currently has
six websites and and two more "in the works." Visit her most popular site
at: http://aboutaffiliates.com for information about affiliate marketing.

 

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