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Business Writing Skills Part III: Avoiding Sexist Language
Many businesspeople are unfamiliar with business writing. Concise writing will build your business because you will better connect with customers and prospects. In this four-part series, I will teach you how to make your writing and other business...
Have You Plotted Your Story Before Writing It?
Creative Writing Tips – The writer, who doesn’t have the time to plot, always finds the time to rewrite. Sound familiar? I’ve been guilty of this too, back in the early days of my writing apprenticeship. I was so eager to get stuck into...
SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
by Karon Thackston © 2004-2005 http://www.copywritingcourse.com It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been...
Writing A Business Website Sales/Marketing FAQ
Everyone on the web thinks they can write a FAQ. But then why are so many FAQs so lacking? How often have you read a FAQ and thought, "that didn't tell me anything I needed to know!"? Two Worst FAQ Writing Faux Pas * Many websites don't separate...
Writing Articles
You say, I can’t write an article, I have no knowledge of writing. Let me tell you yes you can!
Why write an article?
It can help you build your business! Yes, writing articles can help build your business. You say how can this help?...
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Using Emotional Triggers in Ad Writing
Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy.
Take a good look at the product you are promoting. what does it do? What is its purpose? Now, see if you can find the emotional triggers that fit the features of the product. Those triggers are really the benefits of that product.
Here are a few of those triggers to help get your ideas flowing:
1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.
2. Avoid Loss. Prospects need to know that they won't lose by trying the product. Using a "Guarantee" headline such as "Guaranteed to give you ______ or your money back," lets them know that if the product is not what they need, their money will be refunded.
3. Make More Money. Everyone wants to make more money. This one is a no-brainer!
4. Save Money. Along with making more money, people want
to save the money they already have. Tell prospects how much money they can save by using your product.
5. Save Time. time is money. It's a cliche, but it's true. Can your product save time in research, organization or marketing methods? If so, tell customers how.
6. Make It Easy. The less "brain power" a person has to use to do a task the better he likes it. Tell prospective customers how "easy" a product is to use.
7. Curiosity. Any headline or ad that makes prospects curious will be more likely to get them to click to the sales letter.
When you understand what emotional triggers will "get the click," it makes it easier to write those ads. Give prospects what they want to save time, make more money or help them gain success. Helping them find those things will ultimately help you.
About the Author
Jude Wright has been working online for three years. She currently has
six websites and and two more "in the works." Visit her most popular site
at: http://aboutaffiliates.com for information about affiliate marketing.
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