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Back to the copywriting basics
You've probably read lots on effective copywriting strategies, how to utilise keywords, and various tricks of the trade for making sure your copywriting is as effective as possible. This is good stuff ... anything that results in a better website is...
Ghostwriting - Making Money by Being Invisible
My bookcase takes up one whole wall in the family room, from floor to ceiling. It shows my eclectic reading tastes... fiction, non-fiction, Harry Potter next to murder mysteries and metaphysical literature. Also there are books I've written for the...
How to Improve Your Writing Without Writing a Word
Many an ad, business letter and TV commercial comes into being slowly, even painfully. Maybe because some of us write as if we were still using an IBM Selectric, wite-out and a badly worn Webster's. For that matter, maybe some still are. And that's...
The Unwritten World Of The "Reality" Of Letterwriting
The unwritten reality of letter writing
You may wonder why I have chosen this title of this post. Well from my experience is that it is really hard to put the feeling into words about what letter writing means to me. Letter writing is...
Writing direct mail that really, really works
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimers association is...
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Using Emotional Triggers in Ad Writing
Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy.
Take a good look at the product you are promoting. what does it do? What is its purpose? Now, see if you can find the emotional triggers that fit the features of the product. Those triggers are really the benefits of that product.
Here are a few of those triggers to help get your ideas flowing:
1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.
2. Avoid Loss. Prospects need to know that they won't lose by trying the product. Using a "Guarantee" headline such as "Guaranteed to give you ______ or your money back," lets them know that if the product is not what they need, their money will be refunded.
3. Make More Money. Everyone wants to make more money. This one is a no-brainer!
4. Save Money. Along with making more money, people want
to save the money they already have. Tell prospects how much money they can save by using your product.
5. Save Time. time is money. It's a cliche, but it's true. Can your product save time in research, organization or marketing methods? If so, tell customers how.
6. Make It Easy. The less "brain power" a person has to use to do a task the better he likes it. Tell prospective customers how "easy" a product is to use.
7. Curiosity. Any headline or ad that makes prospects curious will be more likely to get them to click to the sales letter.
When you understand what emotional triggers will "get the click," it makes it easier to write those ads. Give prospects what they want to save time, make more money or help them gain success. Helping them find those things will ultimately help you.
About the Author
Jude Wright has been working online for three years. She currently has
six websites and and two more "in the works." Visit her most popular site
at: http://aboutaffiliates.com for information about affiliate marketing.
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