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10 Keys to Writing Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales...
Four Things Every Writer Needs to Do to Make a Full-time Living from Their Writing
It's a sad fact that the average writer only makes about $1,500 to $4,000 a year unless that writer is a business writer. What about everyone else? Shouldn't other writers have a chance to make money writing, especially a full-time income? Before...
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most...
"I Have Nothing To Say!" Overcoming The Fear Of Writing
You have worked hard on your business and now the time has come. You keep reading that you should do it and all the benefits of it, but the thought terrifies you! You've been putting it off, but eventually you know you are going to have to do it....
Writing direct mail that really, really works
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimers association is...
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Using Emotional Triggers in Ad Writing
Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy.
Take a good look at the product you are promoting. what does it do? What is its purpose? Now, see if you can find the emotional triggers that fit the features of the product. Those triggers are really the benefits of that product.
Here are a few of those triggers to help get your ideas flowing:
1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.
2. Avoid Loss. Prospects need to know that they won't lose by trying the product. Using a "Guarantee" headline such as "Guaranteed to give you ______ or your money back," lets them know that if the product is not what they need, their money will be refunded.
3. Make More Money. Everyone wants to make more money. This one is a no-brainer!
4. Save Money. Along with making more money, people want
to save the money they already have. Tell prospects how much money they can save by using your product.
5. Save Time. time is money. It's a cliche, but it's true. Can your product save time in research, organization or marketing methods? If so, tell customers how.
6. Make It Easy. The less "brain power" a person has to use to do a task the better he likes it. Tell prospective customers how "easy" a product is to use.
7. Curiosity. Any headline or ad that makes prospects curious will be more likely to get them to click to the sales letter.
When you understand what emotional triggers will "get the click," it makes it easier to write those ads. Give prospects what they want to save time, make more money or help them gain success. Helping them find those things will ultimately help you.
About the Author
Jude Wright has been working online for three years. She currently has
six websites and and two more "in the works." Visit her most popular site
at: http://aboutaffiliates.com for information about affiliate marketing.
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