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11 Tender Writing Sins ... Part One
Put simply, producing a winning tender is all about being able to sell your company face to face and on paper. It's about addressing the needs your prospect wants fulfilled, and proving how you fulfil those needs in the most result-oriented way. ...
32 Point Copywriting Checklist to Bulletproof Your Copy
As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no...
Are Writing Exercises Effective?
It was reported that the great American author Sinclair Lewis was once asked to give a lecture on writing to a group of college students: "Looking out at this gathering," he said to the assembled students, "makes me want to know how many of you...
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my...
Creative Writing Tips - Does The Name You Chose Suit Your Character?
How do you choose a name? Do you put down the first name that pops into your mind? Initially that’s what I used to do, until someone pointed out to me that there are a few things to take into consideration when choosing a name…
1. You Have To...
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Writing Articles - Advice For The Do-It-Yourself Webmaster
As an SME it is virtually impossible for us to hire the services of a good SEO company that is going to spend time optimising the site, adding new content and gaining good links for the site, simply because of the cost involved. Other SME's are I am sure in a similar position. They would all love to have a web site that ranked highly in google and the other search engines and brought in a constant flow of new business. However to hire an SEO company to do all those things above is often beyond the reach of many small companies especially those just starting out.
However as a company providing services ourselves and 80% of our new business coming via the internet I can thoroughly recommend that you find a company, invest the money because you will soon get the rewards back. If you feel that you still cannot quite afford to go down that path because money in the company is tight then the other course of action I can recommend is to write articles. I kept seeing and reading all this free advice from SEO's out there on the Web about the benefits of writing articles and submitting to article distribution centres and e-zines. I used to think when reading these words of wisdom how wonderful it would be if only I could do that, but I never did it. Until recently that is. About a month ago I decided I would try writing an article. First what would I write about? Big problem, what could I write about that had any relevance to my website or the services we provided and be of interest to anybody else? So I did a search on one of the article distribution sites looking for articles that had relevance to my own sites content and found nothing of real relevance. So nothing for it I would have to write my own. It still took another week before I came up with any ideas. I focused on what services we provided and how I could turn these into articles. Still nothing actually came of these thoughts. Then one night I was talking to one of our cleaners who was telling me about the problems she was having with the toilet brushes on these particular
premises she was working at. They were the wrong shape for doing a good job! The following day I spoke to the company and they agreed we could put our own in. Then I realised that this was a problem in many places especially domestic households. So I wrote my first article about toilet brushes and the why's and how's of how people should approach the purchase of these objects. Once started the words flowed. I submitted this to two article distributors and one ezine. To my surprise it was accepted and I have not looked back. I now write on average two articles per week and have reached the grand total of 24 published articles. Each article gives me about five links on average, some provide more, others less, it depends on who picks them up and republishes them. Most importantly it has boosted my visitors and my backlinks and therefore my search engine position. When I did a search on who was linking to my site these articles produced 12 backlinks for google and a staggering 186 on MSN. It was incredibly interesting to see where my articles were ending up, often in very unexpected places, and it is global, so they can be picked up anywhere in the world.
Do not be put of by the thoughts
· I cannot write
· I have nothing to write about
· Nobody would want to read the things I know about
Because you are wrong on all counts. There is a lot of advice freely available on how to write good articles, go search it out. Everybody who is running a business has expert knowledge on some subject, and lastly the whole world is your audience so there will be many people out there who are interested in what you have to say. Surprise yourself, as I did, give it a go. After the first or second article you will find that they just flow and writing becomes much easier. Very importantly however they do wonders for your website.
About the Author
David Andrew Smith is the owner of http://www.wesparkle.co.uk a commercial cleaning company which specialises in the cleaning of natural stone.
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| Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ... |
| An online community dedicated to fostering writing skills. With a free membership anyone may read, write, rate, and review works. |
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| Welcome to Writing-World.com! |
| Writing articles and resources. Tips about how to become a better writer, get published and find writing markets. From Moira Allen. |
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| Guide to Grammar and Writing |
| The Guide to Grammar and Writing contains scores of digital handouts on grammar and English usage, over 170 computer-graded quizzes, recommendations on ... |
| grammar.ccc.commnet.edu |
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| Purdue University's Online Writing Lab - The OWL Family of Sites |
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| OWL at Purdue University: General Writing Concerns Handouts |
| This page contains important links to the writing: planning/writing/revising aspects of the OWL website. |
| owl.english.purdue.edu |
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| Writing - Wikipedia, the free encyclopedia |
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| Writing.org - Advice for Freelance Writers |
| Articles to help you launch a freelance writing career, from a former literary agent and PLAYBOY editor. |
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| Writing HTML |
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| National Novel Writing Month - National Novel Writing Month |
| NaNoWriMo is an annual (November) novel writing project that brings together professional and amateur writers from all over the world. |
| www.nanowrimo.org |
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| Poynter Online |
| Apply by Dec. 11 Reporting and Writing the Untold Stories Apply by Dec. 11 ... Reporting & Writing for Multi-Platform Newsrooms. Apply by Jan. 10 ... |
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| This short online course provides a practical introduction to writing fiction. During the course you will be expected to write two short pieces for ... |
| del.icio.us |
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| BBC Get Writing |
| The BBC's online resource for writing drama and comedy for television, radio and film. |
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| TOC About Writing |
| Menu of articles on writing written by professional SF/F writers. |
| www.sfwa.org |
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| 11 Rules of Writing -- a concise guide to important grammar ... |
| A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar. |
| www.junketstudies.com |
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| NAEP Writing Subject Area |
| NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states. |
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| Writing: See what people are saying right now on Technorati |
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| IPL Teenspace: A+ Research & Writing |
| Includes step-by-step instructions on researching and writing, how to find information online and offline, as well as links to useful resources. |
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| Dictionary.com: Writing Resources |
| Free online English dictionary and reference guide. List of sites writers can use. |
| dictionary.reference.com |
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| WritingFix: Home of Interactive Writing Prompts and 6 Trait ... |
| Daily and interactive writing prompts. |
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| Advice on Academic Writing |
| Includes articles on critical reading, planning, researching, style and editing, grammar and punctuation. |
| www.utoronto.ca |
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