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Freelance Writing Markets, Poetry Markets - Highly Paid -v- Unpaid
Amazing as it may sound, there is a real shortage of good writers and poets. Try telling that to the thousands of writers and poets who get daily rejection slips.
As far as they are concerned, writing is virtually impossible to break into no...
How to Come up With Fresh Writing Ideas
How to Come Up with Fresh Story Ideas When Your Idea Well has Run Dry When I face the desolate impossibility of writing 500 pages, a sick sense of failure falls on me, and I know I can never do it. Then gradually, I write one page and then...
How To Overcome The Lyric Writing Hurdles That Are Keeping You Behind
The lyric writing side of songwriting is known to create an enormous number of problems for some folks. No matter how hard they try, they are unable to write a single line that they can be pleased with.
In many cases these very same people...
Top 10 Tips to Complete a Creative Writing Project Without Losing Your Creativity
Have you ever started a creative writing project with great excitement, only to have your interest dwindle as the process, itself, interfere with your creativity? How do you keep the momentum going and continue to enjoy the creative process?...
Use Real-Life Templates For Writing Success
At some point along the way, most of us have used what are commonly called "fill-in-the-blank" writing templates. We might have used them to write a letter, format an essay, or set-up a resume or CV. You know what I'm talking about here. It's those...
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Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.
Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy. So how can you be sure that they copy on your site, in your sales material, and in your promotions is effective?
You have two choices:
1) Hire a professional copywriter 2) Do It Yourself
In order to keep expenses low, most home-based businesses prefer the second option. If you do as well, you should follow these simple guidelines:
1) AIDA
AIDA is an acronym which stands for Attention, Internet, Desire, and Action. This is essentially an outline for how to effectively write your sales copy. First, you must grab your audience's attention by using exciting headlines, shocking statistics, or surprising facts, such as in the examples below:
"Learn the Secrets of Becoming a Millionaire"
"In less than 5 seconds, your audience has developed its first impression of you."
"Seventy-five percent of people would quit their jobs and work from home if the right opportunity arose."
Next, you need to make them interested in your product. Personal stories of success and lists of benefits can all help you do this. Near the end, you should begin working on building their desire for your product by stressing what specifically your product can do for them.
Finally, you should end all of your copy with a call to action. What this means is that you tell the reader what they need to to do next in order to get your product: click here to order, visit our web site today, call now, etc.
When you apply AIDA, you are carefully luring your
audience in and guiding them towards the action you want.
2) Audience Appeals
All sales and marketing writing is meant to be persuasive and to change the minds of potential buyers. Most advertisers today understand this; therefore, they employ Aristotle's three audience appeals.
Aristotle, one of ancient Greece's greatest minds, identified these appeals which were being used by speakers of his time. These three appeals are ethos, logos, and pathos.
Ethos appeals are based on ethics and reputation. For example, using celebrity endorsements, building your credibility, or citing expert testimony.
Logos appeals are based on logic. These types of appeals use facts, statistics, and evidence to persuade audiences.
Pathos appeals are based on emotion. These type of appeals include the faces of starving children, the promise of success, or the lure of acceptance. Any part of your copy designed to make readers feel anger, pity, love, hope, etc. is an example of pathos.
Using one or all of these appeals in your content can boost its persuasive abilities considerably.
3) KISS
This acronym stands for Keep it Short and Simple. Basically, it means that your writing should be concise and to the point not a rambling bunch of metaphors and big words. You want your copy to appeal to as many people as possible so following this guideline is always a good idea.
Whether you decide to write your own copy or hire a professional, these tips will help you develop successful and effective copy every time you need it.
Vishal P. Rao is the owner of http://www.home-based-business-opportunities.com - One of Internet's leading website dedicated to starting, managing and marketing a home based business.
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| owl.english.purdue.edu |
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| www.nanowrimo.org |
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| Free online English dictionary and reference guide. List of sites writers can use. |
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