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3 Tips For Writing Better Headlines
Copyright © 2005 by Bruce Carlson The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough call to...
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to....
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary. The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that." My advice to you is this: Do it. When you are faced with...
Strategic Copywriting: So Much More than Text Optimization
So Much More than Text Optimization Because web copy is so important for achieving the results you want and expect from your website - and because so much stress is now placed on the use of WORDS by SEO companies - we want to explain the concept of...
Writing Copy For Online Catalogs
What's one of the things that most of your ad copy has in common? You write your copy for one primary product or service. Since most of the ad copy is done in this manner, you may find that writing "Great" Catalog Copy is a little different....
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Writing For Public Relations
So you're not sure how exactly to go about writing material for you public relations campaign, and maybe you're not even sure you want to. We're all busy people, right?
One the of the best solutions for that is to just hire someone else to do the writing for you. "Wait a minute," you say. "That's going to cost me a fortune!" Maybe, maybe not.
Very large companies and corporations have a PR firm on a monthly retainer, meaning that they pay them every month to bust out public relations articles, press releases, or anything that needs to be written. Most likely this will not be a realistic approach for the small business owner.
So where do you go? Freelance writers are great place to start. They work on a per project basis, so if you've only got one or two documents to write up they will be your best bet. Freelancers charge either by the project or by the hour, depending on their preference. Fees for hourly writers can range from $50 all the way up to $150. Per project fees depend on what you'd like written, how long it is, and the complexity of the material.
A press release, for example, could cost anywhere from $100 to $800 for a more seasoned writer. If you would like a ghost writer to type up an article
in your name, a feature length piece could go from about $800 to $3,000.
This doesn't sound like such a great deal, right? Well, if you know where to look for great writers, you could get a pretty good deal. There are a lot of Internet based companies that can do the work for a much more reasonable price. College students that are learning how to write for their majors can oftentimes write a release or an article that is just as good as a pro. And what starving, struggling college student wouldn't give you a deal?
If you would like to find a freelance writer within your immediate area so that you can communicate in person, try looking in your local phone book or asking a large PR firm for some names.
In the long run, it will probably save you a lot of time and headache to hire someone else to do your PR writing for you. So take a look around; chances are you'll find a great writer that fits nicely into your budget.
About the Author
Ana Ventura specializes in helping businesses, organizations, and individuals get media coverage. She is a PR expert at DrNunley's http://FullServicePR.com , a site specializing in affordable publicity services. Reach Ana at mailto:ana@fullservicepr.com or 801-328-9006.
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