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4 Tips for Writing Successful Swipe Copy
© 2005 by Bruce Carlson
Master copywriter and marketer Dan Kennedy, in his highly
popular and successful copywriting seminars, likes to tell
his students that "sometimes good enough is good enough"
when it comes to a piece of sales copy....
Are You Achieving Your Writing Goals?
At the start of this new year, like at the start of every other new year, I came across dozens of articles about the importance of setting achievable goals, challenging myself to do new things and fixing measurable standards and working towards...
The benefits of writing articles on the internet
If you want to increase the amount of visitors to your website, start writing articles. There are many reasons why writing articles is a must for any serious webmaster or for people who want to maximise the full benefits of the internet.
How did I...
Where to Find Writing Jobs Online
A freelance writer’s best resource of finding jobs online are Job boards or sites. While some boards are geared specifically to the freelancer, many others also list other type of jobs. Some job boards allow freelancers to register their...
Writing Fiction for The Internet
'We are all apprentices in a craft where no one ever becomes a master'. Ernest Hemingway Introduction One of the best things about the internet is the freedom that it can give. Within reason, you can talk to anyone, anywhere about mostly ...
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Writing For Public Relations
So you're not sure how exactly to go about writing material for you public relations campaign, and maybe you're not even sure you want to. We're all busy people, right?
One the of the best solutions for that is to just hire someone else to do the writing for you. "Wait a minute," you say. "That's going to cost me a fortune!" Maybe, maybe not.
Very large companies and corporations have a PR firm on a monthly retainer, meaning that they pay them every month to bust out public relations articles, press releases, or anything that needs to be written. Most likely this will not be a realistic approach for the small business owner.
So where do you go? Freelance writers are great place to start. They work on a per project basis, so if you've only got one or two documents to write up they will be your best bet. Freelancers charge either by the project or by the hour, depending on their preference. Fees for hourly writers can range from $50 all the way up to $150. Per project fees depend on what you'd like written, how long it is, and the complexity of the material.
A press release, for example, could cost anywhere from $100 to $800 for a more seasoned writer. If you would like a ghost writer to type up an article
in your name, a feature length piece could go from about $800 to $3,000.
This doesn't sound like such a great deal, right? Well, if you know where to look for great writers, you could get a pretty good deal. There are a lot of Internet based companies that can do the work for a much more reasonable price. College students that are learning how to write for their majors can oftentimes write a release or an article that is just as good as a pro. And what starving, struggling college student wouldn't give you a deal?
If you would like to find a freelance writer within your immediate area so that you can communicate in person, try looking in your local phone book or asking a large PR firm for some names.
In the long run, it will probably save you a lot of time and headache to hire someone else to do your PR writing for you. So take a look around; chances are you'll find a great writer that fits nicely into your budget.
About the Author
Ana Ventura specializes in helping businesses, organizations, and individuals get media coverage. She is a PR expert at DrNunley's http://FullServicePR.com , a site specializing in affordable publicity services. Reach Ana at mailto:ana@fullservicepr.com or 801-328-9006.
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