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Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2
by Karon Thackston 2004 http://www.copywritingcourse.com When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who youll be writing to....
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career,...
Six Whys of Writing
You pick a pen, grab a piece of paper and scribbleor, nowadays, turn on your PC, go to MSWord, exhaust your fingers on the keyboardand you're doneinstant article! That easy, and you're an instant celebrity. It has been made clear that everybody...
Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your...
Writing Articles
You say, I cant write an article, I have no knowledge of writing. Let me tell you yes you can!
Why write an article?
It can help you build your business! Yes, writing articles can help build your business. You say how can this help?...
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Writing Newsletters Tricks of the Trade
Follow 10 simple rules of thumb, and youll soon be writing great newsletters and reaping the rewards.
Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.
Television, radio, and print advertising are often too expensive for many businesses to justify especially small businesses. Fortunately, there is an alternative. Todays internet and email technologies make company newsletters a very inexpensive, yet surprisingly effective, form of advertising. When it comes to newsletters, big companies and small are finally competing on a level playing field.
So what is an email newsletter?
An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research And if its a quiet month, you can simply write articles that might help your customers out.
10 Steps to Success
Follow 10 simple rules of thumb, and youll soon be writing great newsletters and reaping the rewards
Keep It New! Your readers wont waste time reading something they already know, so make it news they can use.
Keep it personal: Always use your readers name. Make sure when someone signs up, you get their name, then use it in the subject line, in the greeting, and anywhere else you can.
Know your reader: Find out what your reader is interested in. Do some pro-active research, invite response, or find an email marketing solution such as Ezemail** that tracks the links your readers click on and keeps a history of their activity.
Let them know you: Let your personality shine through. Readers are
far more likely to become loyal if they feel they know you. Always include a bit of you in the newsletter, whether its humour, personal details, personal anecdotes, or personal views.
Subject is Headline: The subject line of an email newsletter is like a front-page headline in a newspaper. You need to draw the reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all before opening the email.
Use a Title bar: Make the most of the title bar to add visual appeal and establish brand awareness.
Make it scannable: Most people dont read online they scan. Make sure you use easy-to-read bullet points and sub-headings. Dont lose your readers attention. Reading is physically more difficult online, so make sure youre concise. Use links to other places instead of writing long articles.
Use White space!: If your page is too busy, youll lose your reader. Give them a chance to absorb valuable information by dedicating about 30% of your screen real estate to white space.
Easy unsubscribe: Make your unsubscribe easy to find. If its obvious, theyll feel safe and can then appreciate the content. To many people, the ease of unsubscribing is an indicator of the integrity of your company.
Forward to a friend: Include a link to encourage readers to forward the newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow!
** Ezemail enables you to create, manage, deliver and track your email marketing and sales communication. Email kathpay@ezemail.com.au or visit www.ezemail.com.au.
About the Author
* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.
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