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A lunchtime lesson on print advertising
I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you. Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics...
Advertising Sucks! Long Live The Web!
[You have my permission to use this article in your newsletter, on your website or anywhere else for that matter as long as it remains unedited and includes the resource box at the bottom.] Advertising Sucks! Long Live The Web! How much does an...
Articles ... The Best Form Of Free Advertising
Articles ... The Best Form Of Free Advertising © 2002 Elena Fawkner Those of you reading this who run your own online businesses know that the aim of the game is traffic - qualified, targeted traffic - and lots of it. There are a number of...
Home Sellers - Advertising Won't Directly Sell Your Home
Home owners thinking of selling often times will list their home with the Realtor who does the most advertising. Sellers want to see their property advertised in newspaper, real estate books or on the internet. There is a misconception by the...
Low Cost Internet Advertising Solution versus Conventional Advertising
Since the early 90's, the internet has become known as a medium for advertising. It has also been preferred by consumers and businessmen in public shopping and business dealings. Unlike any other media, like television, radio and print,...
 
Balancing SEO and Other Forms Of Advertising

Search engines are by and far the largest supplier of traffic to
your web site. Moreover, its targeted, meaning the visitors that
arrive at your site were looking for information that you are
delivering. At least this is the goal of the search engines: to
deliver high quality results to web surfers.

Recent major changes in Google, Yahoo and MSN have put the
internet market however in a frenzy. As the search engines battle
it out to be the one producing the highest quality results by
frequently altering their index algorithm, search engine
optimization has taken an almost obsessive importance.

The problem I see is that the battle is not going to end soon and
repeatedly trying to stay ahead by optimizing after each re-
indexing is truly a never ending battle. A balance must be struck
between search engine advertising and other online venues.

Starting out with an online home business business is
intimidating. There is pressure to build a quality site, offer
valuable information, promote, build subscribers,...and the list
goes on and on. Having a few different forms of advertising that
you slowly utilize can payoff big in the long run. With a market
that can change on an hourly basis, you musn't focus too heavily
on any single form of site promotion.

Think of it as your advertising bag of goodies. You reach in and
pull out one method and give it a try. Don't dump all of your
resources into it. Spread them out. Reach in and pick another,
until you have a few in the works. Now pause and see which


is
working. Tweak a bit here and there and sit back again.
Continuously re-evaluating your advertising campaigns, you will
begin to grow a deep feeling as to which works for your online
business.

Here are a few types of advertising for your home business you
should consider:

(1) Classified Ads - cheap and short to write.
(2) Article submission - write an article and post for free.
The rewards reaped can be enormous in the long term.
(3) Paid ads in E-Zines - hit those seldom used small niche
markets!
(4) Link exchange - can you bring in traffic from another
site? You betcha!
(5) Newsgroup and Discussion lists - join in on discussions
and pass out a small blurb about your business at the end.
(6) Sig files - after all your online! Make use of all of the
emails you send out daily.
(7) Flyers - yep, offline!

The bottom line here is not to stagnate. Search engines are
important but not the only way to promote. Its better to balance
your site optimization with other promotion strategies. If one
method fails you at least have others to fall back on.

About the Author

Dan J. Fry is an independent researcher and owner of
e-Kinetic.com, a site devoted to providing resources for small
budget home businesses. He has a PhD in Physics and is married
with two daughters and two cats. Subscribe to his free E-Zine on
home business resources at mailto:e-kinetic@GetResponse.com or by
visiting his site at http://www.e-kinetic.com . He can be reached
at mailto:comp@e-kinetic.com .

 

Welcome to Advertising.com
This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ...
www.advertising.com
 
Advertising - Wikipedia, the free encyclopedia
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ...
en.wikipedia.org
 
Online Behavioral Contextual Advertising and Marketing.
An advertising network offers content targeted advertising service on CPC/PPC basis.
www.clicksor.com
 
Online advertising service for webmasters and advertisers.
Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ...
www.clicksor.com
 
Advertising
You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ...
advertising.about.com
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Google Advertising
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ.
www.google.com
 
Business Week Online: Advertising
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ...
www.businessweek.com
 
Texas Advertising @ The University of Texas at Austin
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006.
advertising.utexas.edu
 
Advertising Standards Authority - Home
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK.
www.asa.org.uk
 
Boston Globe Media - Boston.com
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ...
www.boston.com
 
Lycos Advertise@Lycos
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ...
advertising.lycos.com
 
PhysicsWeb - Advertising
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ...
physicsweb.org
 
MaineToday.com 2006 Online Media Kit
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com.
advertising.mainetoday.com
 
The Wall Steet Journal
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ...
advertising.wsj.com
 
Inteactive Advertising Bureau
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ...
www.iab.net
 
AAF: American Advertising Federation
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ...
www.aaf.org
 
MSN Advertising - Online Advertising from MSN including ad ...
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers.
advertising.msn.com
 
Advertising Association
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ...
www.adassoc.org.uk
 
Advertising: See what people are saying right now on Technorati
See all blog posts tagged with advertising on Technorati.
www.technorati.com
 
 

 
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