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Advertising on a budget -- Part 3: Frequency, frequency, frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business. If you don't remember anything else about marketing, remember this: Frequency is king. The more often you...

How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per...

Internet Advertising Opportunities
Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing...

Internet Advertising Options
Improve a product that is already on the market. You see products at home, in ads, at stores etc. Just take a product that's already out there and improve it. Create a new niche for a current product. You can set yourself apart from your...

Offline advertising, How to promote your online business offline
How To Promote Your Online Business Offline. There are a number of great ways to promote your online business offline. Combining offline advertising with your online presence will create momentum and increase your profits. There are a number...

 
Big Advertising Mistake - Don't Do This and It Will Save Your Advertising Budget!

Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!

What is it?

The fact that you don't analyze what type of advertising is working for you and which are not doing so well!

Analyzing the results of your advertising campaigns will help you determine where your money should go. If you skip this task, then you'd probably spending too much money on a lousy campaign! Of course you don't want that to happen do you?

I know that this task is very time consuming and boring, that's why most advertisers always neglect this one. The fact is, it becomes time consuming and boring if you don't create a system for that. This system should inform you the performance of all of your advertising campaigns.

This is what makes online advertising so great. Many online advertising services give you ad campaign reports on a regular basis. They inform you which ads are working and which ones are not. Although not every type of online advertisings have this feature, one of them who does is Pay Per Click (PPC) advertising.

But what if you advertise in ezines (lots of ezines) and ad classifieds? What if you put several banners and text links here and there? How to monitor their performances?

Well, in case you didn't know, there are some services in the internet which really could track your ads and make your job a lot easier. To learn more about this service, you can go to
HyperTracker

Once you know exactly the performance of all of your ad campaigns, here are some steps that can save a lot of your advertising budget:

o Determine Your Target Market

Who would be interested in your products? What problems do your products solve? Believe me, reaching untargeted market would only hurt your advetising budget. Don't go for


quantity, but go for quality! Many people love blasting ads to a huge community and ended up with no sales at all? Why? Because they are simply reaching the WRONG people.

o Set Up a Realistic Budget

How much money could you put aside for advertising? Remember, don't waste all of your advertising budget on a single campaign! You have to test what type of advertising that will work best for you.

o
A Great Sales Copy

Make people want to click through your URL. Your target here is to make them click, not to sell! Let your site do the selling for you.

o
Test Several Ads

Test several ads at the same time. Tweak your sales copy. You'll be amazed at how a little difference you add to an ad could result in a HUGE difference in the response. This part is a lot easier if you use the good old
HyperTracker

o Analyze and Re-invest

Analyze your ads performance. Stick to the ones that give you best results. Now that you know what works and what doesn't, you could re-invest your advertising budget ONLY on the best type of advertising.


About the Author

Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at http://www.InternetMarketerSells.com

 

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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Google Advertising
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ.
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Business Week Online: Advertising
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Texas Advertising @ The University of Texas at Austin
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Advertising Standards Authority - Home
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK.
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Boston Globe Media - Boston.com
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Lycos Advertise@Lycos
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ...
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PhysicsWeb - Advertising
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ...
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MaineToday.com 2006 Online Media Kit
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com.
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The Wall Steet Journal
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ...
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Inteactive Advertising Bureau
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ...
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AAF: American Advertising Federation
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ...
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Content Menu
  • 10 classic e zine advertising tips

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  • 10 effective advertising tips

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  • advertising for small businesses part 1

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  • advertising for the perplexed part ii

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  • advertising on a budget part 2 thinking small

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  • how to get purchase ready customers to find you without advertising

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  • how to make money from affiliate programs without spending a single dime on advertising part ii of ii

  • how to make pay per click advertising payoff

  • how to make the most of your advertising

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • how to properly use ezine advertising part two

  • how to screen your visitors when using pay per click advertising

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  • pay per click advertising explained part 1

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  • pay per click advertising for home business owners

  • pay per click advertising how to uncover profit pulling keywords and make your sales soar

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