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Affordable Advertising Agencies
Low cost internet advertising agencies are the ideal way and
most recommended means to make your product or service known and
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Low Cost Internet Advertising Solution versus Conventional Advertising
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Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008. There are three fundamental elements that form the basis of a successful pay per click ad program and they are...
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Eight Steps to Increase Your Newsletter Advertising Revenue
As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to the success of your overall advertising revenue.
Follow these tips to quickly boost your advertising revenues.
1. Contact Information - Always place contact information toward bottom of your emails and articles. Include Company Name, Contact Name, Tel, URL, Email, Fax, and Address. Buyers prefer to purchase ad space from companies and individuals that are easy to contact and have a physical location. List an email address for purchasing advertising (Ex. advertise@TheAdStop.com).
2. Target market - List your target market and demographics. If you have not yet performed a survey of your subscribers, then list your perceived target market. To gain actual demographics, email your subscribers a simple survey. This allows you to not only learn about your subscribers, but will also aid in efforts to increase subscriber base. A survey will also help you to develop editorial content geared towards your readers main concerns or interests.
3. Subscriber Numbers - Numbers are important when considering an ad purchase. Don't hesitate to list the number of subscribers to your newsletter as well as the average monthly percentage of growth rate.
4. Follow Up - This may be one of the most valuable steps in increasing advertising revenue. After a sale, be sure to communicate with your advertiser. It's a lot easier to re-sell ad space than find a new ad buyer. If the advertising run is a one-issue purchase, email the advertiser the day before the newsletter goes out to remind the advertiser when it's scheduled to run. Then telephone or email the advertiser after the ad run to learn of the effectiveness. If the advertiser is happy, resell them on the spot for a longer term. If the advertiser was unhappy with the results, ask "why" and then encourage them to buy another advertisement at a discounted rate. If the advertiser decides to purchase another run, be sure they make changes their ad copy. The effectiveness of the ad often depends on the ad copy itself.
If Advertisement is
run for multiple months or issues, email the advertiser weekly asking their feedback. Telephone your advertiser once per month. Also, you should always email the advertiser to inform them of an approaching renewal time and attempt to renew their run. If there is no answer, call two or three days later and try to sell over phone.
5. URL Tracking - Have advertisers create a tracking URL to verify advertising was included and allowing analysis of the gains achieved from ad placement.
6. Credit Cards - Allow advertisers to purchase ad space with credit cards. It is inexpensive and presents a very professional organization. Better yet, it is easier to re-sell as the advertiser only needs to say YES. The easier you make it to buy the more sales you'll make.
7. Partnerships - Increase the size of your advertising offerings by partnering advertising sales with similar newsletters and Ezines. Partnering allows you and partners to collectively sell advertising space. The larger subscriber base will attract larger advertising buyers. Provide a 15% commission to the selling party, which could be you or your partner(s). This works well for newsletters with under 10,000 subscribers.
8. Ad Networks - List your ad offerings with one or more Ad Networks. Gain a professional sales force with extensive resources to sell your space. Realize, you will earn less per subscriber, but you will most likely sell-out your advertising space. This also allows you to concentrate on marketing and content which is usually the main interest. Also, many Ad Networks do not require exclusives, so you can continue to sell your own space with an assurance that advertising sales will occur for every issue.
Follow these eight easy steps and you'll quickly see an increase in advertising revenue. Good Luck!
ABOUT THE AUTHOR
Howard Minsky Co-Founder www.TheAdStop.com List your Internet Advertising information on www.TheAdStop.com Have tens of thousands of media buyers, site owners, advertisers and marketers learn about your advertising offerings. It is always FREE and very easy to do. 5868 North Plum Bay Pkwy, Tamarac, FL 33321 USA T: 954-722-0454 F: 954-532-2355 Howard@TheAdStop.com
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Welcome to Advertising.com |
This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
www.advertising.com |
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Advertising - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
www.clicksor.com |
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Online advertising service for webmasters and advertisers. |
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You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Google Advertising |
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
www.google.com |
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Business Week Online: Advertising |
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
www.businessweek.com |
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Texas Advertising @ The University of Texas at Austin |
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
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Advertising Standards Authority - Home |
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www.asa.org.uk |
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Boston Globe Media - Boston.com |
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www.boston.com |
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Lycos Advertise@Lycos |
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
advertising.lycos.com |
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PhysicsWeb - Advertising |
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
physicsweb.org |
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MaineToday.com 2006 Online Media Kit |
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
advertising.mainetoday.com |
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The Wall Steet Journal |
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
advertising.wsj.com |
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Inteactive Advertising Bureau |
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
www.iab.net |
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AAF: American Advertising Federation |
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
www.aaf.org |
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MSN Advertising - Online Advertising from MSN including ad ... |
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
advertising.msn.com |
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Advertising Association |
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
www.adassoc.org.uk |
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Advertising: See what people are saying right now on Technorati |
See all blog posts tagged with advertising on Technorati. |
www.technorati.com |
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