|
|
|
13 Free or Cheap Effective Advertising Methods
Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on the other hand, are limited...
Free Internet Advertising - Unwritten Rules of Internet Forums
Copyright 2005 Elaine Currie
Free Internet advertising is sought after by most Internet marketers and one readily available source of free Internet advertising is the Internet forum. For Internet marketing novices, I'll briefly explain how free...
Free Website Advertising with Coop Advertising Network
I've decided to register for Coop Advertising Network couple of
months ago. It's a free service offered by Digitalpoint .
Since joining the Coop Advertising Network , I've seen dramatic
increases with my search engine results. I'd highly...
How To Properly Use Ezine Advertising - Conclusion
Up until this point, we discussed the two methods of using ezine advertising, playing the numbers, and targeting. Then, we focused on targeting by discussing how to select ezines based on content and audience, and how to analyze those selected for...
Low Cost Internet Advertising Solution versus Conventional Advertising
Since the early 90's, the internet has become known as a medium
for advertising. It has also been preferred by consumers and
businessmen in public shopping and business dealings. Unlike any
other media, like television, radio and print,...
|
|
| |
|
|
|
|
|
|
Free Reprint Articles - Inexpensive Advertising For Your Business
Publishing articles and making them available for free can be a very effective way of promoting your business or website without spending a lot of money. This article contains some tips and resources that I have discovered by publishing free reprint articles over the last 5 years.
Marketing With Content
Marketing with content, or free reprint articles, gives you an inexpensive way to get your message in front of a lot of people. It is one of the most effective, free, advertising methods that I have found. All that it costs you is time it takes you to write an article and make it available to publishers. You may have already written an article that can be repurposed as a free reprint article, which will cut down on the amount of time required dramatically.
What Content Works
The best content is valuable information. It doesn't need to be directly related to your product, service or website, but it does need to be useful. It's best to write about a topic you are familiar with and for which you can offer unique insight. For example, if you are trying to market your real estate website, you could write an article about preparing your home for sale. Or you can write an article about which home renovation projects will make a house more desirable on the market.
Your article doesn't need to be overly long. Don't confuse quantity with quality. Keep your points as concise as possible. You don't want people to fall asleep before they get to the bottom of the article. After all, they need to get to the bottom of your article to see your byline which is the point of writing a free reprint article in the first place.
One way to get the most out of your free reprint articles is to write about a topic with staying power. I have 4 year old articles that are still being picked up by publishers to this day.
Your Byline
The payoff for providing publishers with free content is the byline. You don't want an essay or multiple paragraphs, just a short description of yourself, your website, and your link. You can also post your email address and phone number for people to contact you. However, the most important address is your web address. People who are online are much more likely to click on your link to find more information than they are to email or call you. Additionally, when you post your email address on the internet, it can dramatically increase the amount of spam you get at that address.
If you have an ezine that you want to encourage people to subscribe to, you can post your subscribe address, but make sure your list is double opt-in to prevent invalid subscribers. In my experience, 90% of subscribers added by single opt-in are invalid addresses.
Formatting Your Article
Formatting your article is very important. If you are posting your article to an email distribution list you should hard wrap your article at 65 words or less per line. Try to
avoid posting articles with spelling or grammatical errors. The higher the quality of the content you provide, the more people will publish it. Each new publisher that picks up your article could represent thousands of impressions of your byline. I have one article that has been published more than 100 times over the last 4 years.
Submitting Your Articles - Where to Start
The best and most gratifying result of writing a free reprint article is seeing it published in an Ezine or on a website that has readership that is likely to be enticed by your byline. Submitting your articles directly to editors of Ezines or websites that you know publish quality information related to your topic is the first thing you should do. Many sites have publishing guidelines and encourage content submissions. Submit your article according to their guidelines with a personal message to increase the likelihood of it being published. Keep track of publishers that use your articles and submit your new articles to those publishers first.
Article Depots - Let The World Know
I have found that submitting articles to depots isn't quite as effective as contacting publishers directly but still WELL worth the time. Most of the depots are well indexed by Google which provides a valuable link back to your site and increases your link ranking with search engines. Here are some free reprint article depots (there are many more):
Cumuli Content - Community of Ezine Publishers
http://www.cumulicontent.com
Article Hub - Content Directory
http://articlehub.com/
Go Articles - Article Search Engine and Directory
http://goarticles.com/
Yahoo Groups
The best Yahoo Groups to post your free reprint articles can be
found at:
http://www.All-In-One-Business.com/groups/
EzineArticles.com
EzineArticles appears to charge for submissions now but does
offer 10 free submissions.
http://ezinearticles.com/
Protect Your Reprint Rights
Just because you are giving your content away for free doesn't mean you shouldn't expect something in return. Make sure to have clear terms of use at the top of your article. Here are the Terms of Use that I use:
"You are free to publish this article online or in print as long as the byline is included and the url in the byline is hyper-linked wherever possible. This article should not be used in anything that could be considered spam. If you are using this article, please send a brief message to fisherswanson@gmail.com stating where it was published."
Happy publishing!
About the author:
Copyright 2005 Fisher Swanson
Fisher Swanson is the co-editor of ThriftyFun.com, a site that publishes ways to save money. He can be contacted at fisherswanson@gmail.com
http://www.thriftyfun.com
|
|
|
|
|
| Welcome to Advertising.com |
| This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
| www.advertising.com |
|
| Advertising - Wikipedia, the free encyclopedia |
| Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
| en.wikipedia.org |
|
| Online Behavioral Contextual Advertising and Marketing. |
| An advertising network offers content targeted advertising service on CPC/PPC basis. |
| www.clicksor.com |
|
| Online advertising service for webmasters and advertisers. |
| Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
| www.clicksor.com |
|
| Advertising |
| You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
| advertising.about.com |
|
| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
|
| Google Advertising |
| Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
| www.google.com |
|
| Business Week Online: Advertising |
| Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
| www.businessweek.com |
|
| Texas Advertising @ The University of Texas at Austin |
| Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
| advertising.utexas.edu |
|
| Advertising Standards Authority - Home |
| The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
| www.asa.org.uk |
|
| Boston Globe Media - Boston.com |
| More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
| www.boston.com |
|
| Lycos Advertise@Lycos |
| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
| advertising.lycos.com |
|
| PhysicsWeb - Advertising |
| Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
| physicsweb.org |
|
| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
|
| The Wall Steet Journal |
| ... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
| advertising.wsj.com |
|
| Inteactive Advertising Bureau |
| Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
| www.iab.net |
|
| AAF: American Advertising Federation |
| The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
| www.aaf.org |
|
| MSN Advertising - Online Advertising from MSN including ad ... |
| Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
| advertising.msn.com |
|
| Advertising Association |
| The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
| www.adassoc.org.uk |
|
| Advertising: See what people are saying right now on Technorati |
| See all blog posts tagged with advertising on Technorati. |
| www.technorati.com |
|
|