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Advertising DOs and DONTs
From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went.
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Internet Advertising Options
Internet Advertising Options
Copyright © Chung On Shiu
http://www.Biz4BizWorld.com
Your online business will likely require more
advertising than a contemporary business downtown, yet
some new to the world of online business do not...
Keys to Targeting Your Internet Advertising
So you got your website up and running. You hired an excellent
web designer to craft a perfect home page and satellite pages
that will really draw in the visitors and inspire them to buy.
You have a beautiful catalog of products with...
Looking for Free advertising, here it is!
There are lots of ways to advertise for free but they are time consuming so I guess technically, they are not free because your time is worth something! But if you have the time and not the money this is for you.
I posed the question...
Options for Online Advertising
Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money....
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Future Con Artists on the Internet: Tricks they will use to take your advertising dollars
Let's imagine a scenario where you just purchased some traffic for your website from a company that looked and was recommended by some of your peers. You send them your ad and join their list. They tell you that they have over 50,000 people on their list and no need to worry because when you see all those leads and traffic using your stats software you are going to be impressed. The company will even post your classified ad to a thousand sites, give you access to some free e-books and keep you on their list for free updates for life. If you are not happy you can even have a full refund. This sounds good, nothing can go wrong. Or can it?
You check your email box the next day and find over 200 leads waiting for you along with stats that blow your mind: 2000 hits. Not bad. You quickly enter the emails into your stationary or sales manager software and get those letters out to those leads. You direct the same company to send another ad out to their list and get people to sign up for your newsletter. You supply the url to signup and go to bed since this is too easy. The money's just about to start rolling in any minute now...
Next day is even better, you check your list and 140 people joined up for your newsletter. Your classifieds must be pulling along with all the other ads since you are getting hits everyday now that you never had before.
You could have paid anywhere from $200 to $500 for this service. Problem is, the service could be worth about 1 cent. But how you ask? Simple...
The Con Artist's Clever Model
Let's pretend we are programmers and that we are trying to figure out a way to sucker people. Being very clever we have come up with an idea.
1. We will create a computer program that will book 2000 random free email sites from places like Hotmail, Home.net, GeoCities.com, Eudoramail.com and about 20 others. There are hundreds to choose from but for this first draft at the con job we will just use a few.
2. Another part of the program will log into the free accounts at least once a week to keep them fresh. This works just like programs that automatically submit urls to search engines then check your position in them. All automatic and very easy to manage, trust me.
3. We need to have the program visit url's that we request after logged into the email
account. Of course we will spoof the ip that our program uses so that when it checks email then visits the site it looks legit in the url owner's (the person we are suckering) stats package.
4. If the person gives us a domain address we will take a quick visit and find a guestbook or other form on the site. Our program will then go to that url and enter the fake information like name and email address. If we find a newsletter subscription form we can have our program join the list. How many fake emails to enter? Depends on how much they pay us. Remember, they are legit email addresses but there is never anybody home.
The system is now in place. The poor sucker pays us money and we type their url into our system for their web site and forms. Next day according to what we want they have enough traffic and emails to keep them happy with handing over cash.
Does this scare you? It should because it is happening right now.
How can you avoid this?
1. Watch the company you are dealing with. Do they sell email lists? If they do they are crooks!!! Stay away.
2. Get on their list for a long time. See what the quality of their newsletter is like. Is it good information or just filler news.
3. Call the Better Business Bureau in their city. Just visit http://www.networksolutions.com and look this up using their domain url address. If they are not a member, get away from them at all costs. This is a hard fast rule!
4. Talk to them on the phone and ask questions about the source of their advertising that gets them so much traffic. How did they get so popular? You need to find this out and verify it.
5. Finally, how much does this cost? I saw a guy pay $149.95 per year to post daily to millions of people! Yeah right. We sell classified ads with over 200,000 impressions for just $99.95. More than that and you are being suckered.
About the Author
George Kosch MSc., Webmaster for Worldprofit.com, is a renowned technology services consultant and educator. He has appeared as a speaker in several technology seminars and on Canadian television as an industry expert. For other helpful information on how to grow your business, go to http://www.worldprofit.com/autoresponse. Subscribe to Worldprofit's business-building newsletters at http://www.worldprofit.com/ezines
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